太山庙旅游文化遗产开发项目可行性研究报告

Englishman, William Low. He suggested that a double railway tunnel should be built. This would solve the problem of ventilation, for if a train entered this tunnel, it would draw in fresh air behind it. Forty-two years later a tunnel was actually begun. If, at the time, the British had not feared invasion, it would have been completed. Recently, there has again been great interest in the idea of a Channel Tunnel. If it is built, it will connect Britain to Europe for the first time in history.Lesson65 Jumbo versus the police 小象对警察Last Christmas, the circus owner, Jimmy Gates, decided to take some presents to a childrens hospital. Dressed up as Father Christmas and accompanied by a guard of honour of six pretty girls, he set off down the main street of the city riding a baby elephant called Jumbo. He, should have known that the police would never allow this sort of thing. A policeman approached Jimmy and told him he ought to have gone along a side-street as Jumbo was holding up the traffic. Though Jimmy agreed to go at once, Jumbo refused to move. Fifteen policemen had to push very hard to get him off the main street. The police had a difficult time, but they were most amused. Jumbo must weigh a few tons, said a policeman afterwards, so it was fortunate that we didnt have to carry him. Of course, we should arrest him, but as he has a good record, we shall let him off this time.Lesson66 Sweet as honey! 像蜜一样甜！The Hatheld Puffin is a modern aero-plane, but its designer, Mr John Wimpenny, is finding it difficult to get it off the ground. The reason for this is that this plane is also a bicycle. Its pilot has to pedal hard to get it into the air. After Mr Wimpenny had the plane built, it was tested thoroughly. In 1961, it was the first man-powered aircraft to fly half a mile. While being flown by a champion amateur cyclist in 1963, the plane crashed on an airfield. Since then, Mr Wimpenny has had it rebuilt. He has had the length of the wings increased so that they now measure 93 feet-almost as long as those of a Dakota. Many people have shown interest in this new and unusual sport. But though air cyclists may learn how to fly over short distances, and may, eventually, even get across the English Channel, it is doubtful whether they will ever cycle across the Atlantic.Lesson67 Volcanoes 火山Haroun Tazieff the Polish scientist, has spent his life-time studying active volcanoes and deep caves in all parts of the world. In 1948, he went to lake Kivu in the Congo to observe a new volcano which he later named Kituro. Tazieff was able to set up his camp very close to the volcano while it was erupting violently. Though he managed to take a number of brilliant photographs, he could not stay near the volcano for very long. He noticed that a river of liquid rock was coming towards him. It threatened to surround him completely, but Tazieff managed to escape just in time. He waited until the volcano became quiet and he was able to return two days later. This time, he managed to climb into the mouth of Kituro so that he could take photographs and measure temperatures. Tazieff has often risked his life in this way. He has been able to tell us more about active volcanoes than any man alive. Lesson68 Persistent 纠缠不休I crossed the street to avoid meeting him, but he saw me and came running towards me. It was no use pretending that I had not seen him, so I waved to him. I never enjoy meeting Bert Dykes. He never has anything to do. No matter how busy you are, he always insists on coming with you. I had to think of a way of preventing him from following me around all morning.Hullo, Bert, I said. Fancy meeting you here !Hullo, Elizabeth, Bert answered. I was just wondering how to spend the morning-until I saw you. Youre not busy doing anything, are you ? No, not at all, I answered. Im going to. .Would you mind my coming with you ? he asked, before I had finished speaking. Not at all, I lied, but Im going to the dentist. Then Ill come with you, he answered. Theres always plenty to read in the waiting room !lesson69 But not murder! 并非谋杀！I was being tested for a driving licence for the third time. I had been asked to drive in heavy traffic and had done so successfully. After having been instructed to drive out of town, I began to acquire confidence. Sure that I had passed, I was almost beginning to enjoy my test. The examiner must have been pleased with my performance, for he smiled and said, Just one more thing, Mr Eames. Let us suppose that a child suddenly crosses the road in front of you. As soon as I tap on the window, I want the car to be stopped immediately. I continued driving and after some time, the examiner tapped loudly. Though the sound could be heard clearly, it took me a long time to react. I suddenly pressed the brake pedal hard and we were both thrown forward. The examiner looked at me sadly. Mr Eames, he said, in a mournful voice, you have just killed that child ! lesson70 Red for danger 危险的红色During a bullfight, a drunk suddenly wandered into the middle of the ring. The crowd began to shout, but the drunk was unaware of the danger. The bull was busy with the matador at the time, but it suddenly caught sight of the drunk who was shouting rude remarks and waving a red cap. Apparently sensitive to criticism, the bull forgot all about the matador and charged at the drunk. The crowd suddenly grew quiet. The drunk, however, seemed quite sure of himself. When the bull got close to him, he clumsily stepped aside to let it pass. The crowd broke into cheers and the drunk bowed. By this time, however, three men had come into the ring and they quickly dragged the drunk to safety. Even the bull seemed to feel sorry for him, for it looked on sympathetically until the drunk was out of the way before once more turning its attention to the matador.Lesson71 A famous clock 一个著名的大钟When you visit London, one of the first things you will see is Big Ben, the famous clock which can be heard all over the world on the B.B.C. If the Houses of Parliament had hot been burned down in 1834, the great clock would never have been erected. Big Ben takes its name from Sir Benjamin Hall who was responsible for the making of the clock when the new Houses of Parliament were being built. It is not only of immense size, but is extremely accurate as well. Officials from Greenwich Observatory have the clock checked twice a day. On the B.B.C. you can hear the clock when it is actually striking because microphones are connected to the clock tower. Big Ben has rarely gone wrong. Once, however, it failed to give the correct time. A painter who had been working on the tower hung a pot of paint on one of the hands and slowed it down ! Lesson72 A car called Bluebird “蓝鸟”汽车The great racing driver, Sir Malcolm Campbell, was the first man to drive at over 300 miles per hour. He set up a new world record in September 1935 at Bonneville Salt Flats, Utah. Bluebird, the car he was driving, had been specially built for him. It was over 30 feet in length and had a 2500 horse-power engine. Although Campbell reached a speed of over 304 miles per hour, he had great difficulty in controlling the car because a tyre burst during the first run. After his attempt, Campbell was disappointed to learn that his average speed had been 299 miles per hour. However, a few days later, he was told that a mistake had been made. His average speed had been 301 miles per hour. Since that time, racing drivers have reached speeds of over 400 miles an hour. Following his fathers footsteps many years later, Sir Malcolms son, Donald, also set up a world record. Like his father, he was driving a car called Bluebird.Lesson73 The record-holder 纪录保持者Little boys who play truant from school are unimaginative. A quiet days fishing, or eight hours in a cinema seeing the same film over and over again, is usually as far as they get. They have all been put to shame by a boy who, while playing truant, travelled 1600 miles. He hitch- hiked to Dover and, towards evening, went into a boat to find somewhere to sleep. When he woke up next morning, he discovered that the boat had, in the meantime, travelled to Calais. No one noticed the boy as he crept off. From there, he hitch-hiked to Paris in a lorry. The driver gave him a few biscuits and a cup of coffee and left him just outside the city. The next car the boy stopped did not take him into the centre of Paris as he hoped it would, but to Perpignan on the French-Spanish border. There he was picked up by a policeman and sent back to England by the local authorities. He has surely set up a record for the thousands of boys who dream of evading school.Lesson74 Out of the limelight 舞台之外An ancient bus stopped by a dry river bed and a party of famous actors and actresses got off. Dressed in dark glasses and old clothes, they had taken special precautions so that no one should recognize them. But as they soon discovered, disguises can sometimes be too perfect.This is a wonderful place for a picnic, said Gloria Gleam. It couldnt be better, Gloria, Brinksley Meers agreed. No newspaper men, no film fans! Why dont we come more often ? Meanwhile, two other actors, Rockwall Slinger and Merlin Greeves, had carried two large food baskets to a shady spot under some trees. When they had all made themselves comfortable, a stranger appeared. He looked very angry. Now you gut out of here, all of you! he shouted: Im sheriff here. Do you see that notice ? It says No Camping-in case you cant read ! Look, sheriff, said Rockwall, dont be too hard on us. Im Rockwall Slinger and this is Merlin Greeves. Oh, is it ? said the sheriff with a sneer. Well, Im Brinksley Meers, and my other name is Gloria Gleam. Now you get out of here fast !lesson75 SOS 呼救信号When a light passenger plane flew off course some time ago, it crashed in the mountains and its pilot was killed. The only passengers, a young woman and her two baby daughters, were unhurt. It was the middle of winter. Snow lay thick on the ground. The woman knew that the nearest village was miles away. When it grew dark. she turned a suitcase into a bed and put the children inside it, covering them with all the clothes she could find. During the night, it got terribly cold. The woman kept as near as she could to the children and even tried to get into the case herself, but it was too small. Early ,next morning she heard planes passing overhead and wondered how she could send a signal. Then she had an idea. She stamped out the letters SOS in the snow. Fortunately, a pilot saw the signal and sent a message by radio to the nearest town. It was not long before a helicopter arrived on the scene to rescue the survivors of the plane crash.Lesson76 April Fools Day 愚人节To end our special news bulletin, said the voice of the television announcer, we are taking you to the macaroni fields of Calabria. Macaroni has been grown in this area for over six hundred years. Two of the leading growers, Giuseppe Moldova and Ricardo Brabante, tell me that they have been expecting a splendid crop this year and harvesting has begun earlier than usual. Here you can see two workers who, between them, have just finished cutting three cart-loads of golden brownmacaroni stalks. The whole village has been working day and night gathering and threshing this years crop before the September rains. On the right, you can see Mrs Brabante herself. She has been helping her husband for thirty years now. Mrs Brabante is talking to the manager of the local factory where the crop is processed. This last scene shows you what will happen at the end of the harvest : the famous Calabrian macaroni-eating competition ! Signor Fratelli, the present champion, has won it every year since 1961. And that ends our special bulletin for today, Thursday, April 1st. We are now returning you to the studio.Lesson77 A successful operation 一例成功的手术The mummy of an Egyptian woman who died in 800 B.C. has just had an operation. The mummy is that of Shepenmut who was once a singer in the Temple of Thebes. As there were strange marks on the X-ray plates taken of the mummy, doctors have been trying to find out whether the woman died of a rare disease. The only way to do this was to operate. The operation, which lasted for over four hours, proved to be very difficult because of the hard resin which covered the skin. The doctors removed a section of the mummy and sent it to a laboratory. They also found something which the X-ray of the god Duamutef. This god which has the head of a cow was normally placedinside a mummy. The doctors have not yet decided how the woman died. They feared that the mummy would fall to pieces when they cut it open, but fortunately this has not happened. The mummy successfully survived the operation. Lesson78 The last one? 最后一枝吗？After reading an article entitled Cigarette Smoking and Your Health I lit a cigarette to calm my nerves. I smoked with concentration and pleasure as I was sure that this would be my last cigarette. For a whole week I did not smoke at all and during this time, my wife suffered terribly. I had all the usual symptoms of someone giving up smoking: a bad temper and an enormous appetite. My friends kept on offering me cigarettes and cigars. They made no effort to hide their amusement whenever I produced a packet of sweets from my pocket. After seven days of this I went to a party. Everybody around me was smoking and I felt extremely uncomfortable. When my old friend Brian urged me to accept a cigarette, it was more than I could bear. I took one guiltily, lit it and smoked with satisfaction. My wife was delighted that things had returned to normal once more. Anyway, as Brian pointed out, it is the easiest thing in the world to give up smoking. He himself has done it lots of times! Lesson79 By air 乘飞机I used to travel by air a great deal when I was a boy. My parents, used to live in South America and I used to fly there from Europe in the holidays. An airhostess would take charge of me and I never had an unpleasant experience. I am used to travelling by air and only on one occasion have I ever felt frightened. After taking off, we were flying low over the city and slowly gaining height, when the plane suddenly turned round and flew back to the airport. While we were waiting to land, an air-hostess told us to keep calm and to get off the plane quietly as soon as it had touched down. Everybody on board was worried and we were curious to find out what had happened. Later we learnt that there was a very important person on board. The police had been told that a bomb had been planted on the plane. After we had landed, the plane was searched thoroughly. Fortunately, nothing was found and five hours later we were able to take off again.Lesson80 The Crystal Palace 水晶宫Perhaps the most extraordinary building of the nineteenth century was the Crystal Palace, which was built in Hyde Park for the Great Exhibition of 1851. The Crystal Palace was different from all other buildings in the world, for it was made of iron and glass. It was one of the biggest buildings of all time and a lot of people from many countries came to see it. A great many goods were sent to the exhibition from various parts of the world. There was also a great deal of machinery on display. The most wonderful piece of machinery on show was Nasmyths steam hammer. Though in those days, travelling was not as easy as it is today, steam boats carried thousands of visitors across the Channel from Europe. On arriving in England, they were taken to the Crystal Palace by train. There were six million visitors in all, and the profits from the exhibition were used to build museums and colleges. Later, the Crystal Palace was moved to South London. It remained one of the most famous buildings in the world until it was burnt down in 1936.Lesson81 Escape 脱逃When he had killed the guard, the prisoner of war quickly dragged him into the bushes. Working rapidly in the darkness, he soon changed into the dead mans clothes. Now, dressed in a blue uniform and with a rifle over his shoulder, the prisoner marched boldly up and down in front of the camp. He could hear shouting in the camp itself. Lights were blazing and men were running here and there: they had just discovered that a prisoner had escaped. At that moment, a large black car with four officers inside it, stopped at the camp gates. The officers got out and the prisoner stood to attention and saluted as they passed. When they had gone, the driver of the car came towards him. The man obviously wanted to talk. He was rather elderly with grey hair and clear blue eyes. The prisoner felt sorry for him, but there was nothing else he could do. As the man came near, the prisoner knocked him to the ground with a sharp blow. Then, jumping into the car, he drove off as quickly as he could. Lesson82 Monster or fish? 是妖还是鱼？Fishermen and sailors sometimes claim to have seen monsters in the sea. Though people have often laughed at stories told by seamen, it is now known that many of these monsters which have at times been sighted are simply strange fish. Occasionally, unusual creatures are washed to the shore, but they are rarely caught out at sea. Some time ago, however, a peculiar太山庙旅游文化遗产开发项目可行性研究报告目 录第一部分 项目特质分析3一、项目地理位置介绍3（一）地块地理位置介绍3（二） 城市历史介绍4（三）城市房地产分布示意图4（四） 地块区位介绍5（五）地块内资源介绍6二、项目区域环境分析7（一）周边环境7（二）居住环境9（三）交通环境11（四）人文环境11第二部分 房地产市场分析12一、房地产投资环境12（一）自然环境12（二）宏观经济环境20（三）政策环境23二、土地市场26（一）全市土地市场26（二）区域土地市场（未央区）27（三）板块土地市场31（四）土地市场结论32三、住宅市场36（一）供求分析36（二）价格分析41（三）产品分析42（四）客户分析48（五）典型个案分析54（六）住宅市场结论72第三部分 项目可行性分析74一、项目SWOT分析74优势分析(S)74劣势分析(W)74机会分析(O)75威胁分析(T)76二、项目评价76三、项目准入结论77第四部分 项目定位78一、整体定位78二、客户定位79（一）客户特征描述79（二）项目客户特征82三、产品定位84（一）项目地块现状分析84（二）项目产品线组合90（三）项目物业形态和房型建议94四、价格定位96（一）定价概念与原理96（二）项目市场价格拟合96第五部分 项目经济测算99第一部分 项目特质分析一、项目地理位置介绍（一）地块地理位置介绍地块位于西安市未央区，总占地320.1亩，位于东元路东侧、矿山路北侧，省重型机械厂的东南面。如下图：本案 本案位于西安城东区，在行政区划上来看，恒大名都位于灞桥区和未央区的交界处；从西安传统的房地产市场研究角度来看，属于传统意义上的城东区；而随着近年来西安市城市规划的调整，项目又都处于新崛起的浐灞生态区边沿。结论:本案虽处于主城区内,距离城市中心的物理位置较近,但由于整个区域板块开发步伐缓慢,因此也造成人们对该板块的心理距离较远.（二） 城市历史介绍本案本案所处位置在传统工业区的边缘地带附近,受到传统工业的影响,目前本案周边遗留部分重型工业的厂址或旧厂房。（三）城市房地产分布示意图【浐灞生态区区位描述】浐灞生态区位于西安城区东部，北到渭河，南到绕城高速，包括浐灞河两河四岸的南北向带状区域，规划总面积129平方公里，其中集中治理区89平方公里，中心区45平方公里。地跨未央、雁塔、灞桥三个行政区。西安市20042020年总体规划确定未来西安城市发展模式为“九宫布局，棋盘路网，轴线突出，一城多心”的空间布局模式。浐灞生态区大部分处于西安市绕城高速路以内，属于西安市新一轮城市规划的中心城区。（四） 地块区位介绍1、 区位图示意本案地块位于西安市主城区东北位，高尚社区、旅游生态内的西南角，受整体区域的影响，而且，地块距西安装备制造区、商务旅游服务区和国防军工区比较近，受上述三区域辐射明显，地理位置独特，发展条件优越。2、 地块环线示意图 从道路设施看，城东区交通便捷，二环路、三环路现已全线贯通，绕城高速也已经开始通车。地块所处西安东二环以外，东三环以内的中央位置，地块目前有矿山路可以直接连通东二环，出行十分便利。再加上规划中的矿山路和地块东面的酒十路已经连通，出行东三环也已经实现。（五）地块内资源介绍1、地块卫星红线图2、地块内实景图目前地块杂草丛生，无任何建筑物，整体地块北高南低，高低落差约一米左右。 地块内建筑垃圾 地块内杂草地块北高南低二、项目区域环境分析（一）周边环境1、地块周边状况图地块位于西安市城东辛家庙板块范围内，目前该地块周边现有设施有：地块北侧的重型机械厂，项目南侧的西安煤矿机械厂；以及即将拆迁改造的刘南村、刘北村。2、地块周边环境现状地块周边树木较少，杂草众生，地块周边堆积大量建筑垃圾，且地块东面为重型机械厂及西安煤矿机械厂的铁路；地块东北面为西安重型机械厂，南面为西安煤矿机械厂，虽然目前重型机械厂已经倒闭，但巨型烟囱和西安煤矿机械厂的烟囱对地块的档处以及居住质量造成很大程度的影响。 重型机械厂铁路 西安煤矿机械厂铁路 地块周边农田 地块周边建筑垃圾 重型机械厂烟囱 西安煤矿机械厂3、地块周边村庄及改造情况地块东面及南面为辛家庙板块内两个城中村，分别是刘北村和刘南村，两村目前居住现状较差、乱，但改造进展良好，未来将会得以改善。 刘北村现状 刘南村现状 刘北村改造 刘南村改造（二）居住环境1、优越的自然环境东郊的浐灞生态区为浐河与灞河交汇的位置，同时秦岭山丰富的绿化，成为了西安主城区的天然氧吧的供源地，地块所处的位置得天独厚，自然环境及空气条件优于其它各区域。2、地块周边项目 目前地块周边在建和已建完的住宅项目众多，如紧邻地块东南面的东方罗马花园，地块东北面的景观城小区（已入住）、恒大名都（在建）、新绿家园（在建）和中铁西岸国际花园（在建），北面有湖畔花园（已入住）； 地块东北面为已倒闭的西安重型机械厂，东面为刘北村，东南面为刘北村，南面为西安煤矿机械厂。3、地块周边配套项目周边配套主要包括： 商业配套：辛家庙市场、圣凯罗商务酒店； 教育配套：西安市未央区育新小学、48中、陕重中学、西安现代职业学校、西安市工业学校、西安煤矿机械厂子弟学校等； 金融配套：中国农业银行、中国工商银行辛家庙储蓄所、西安市商业银行（矿山路）； 医疗配套：西安市未央