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%responding:datamonitor heaith48send/receive nobfications46search45track daity activity45take pictures,audio,video43tell time42track exercise41access video/audio content38control smart home28make mobite payments28share health and data25fashion accessory25work purposes24%of respondents data截断误差2insurance（for definite discount)7038#N/Abrand(for lower prices)6938#N/Adoctor6838#N/Ahealth industry subsidy67380insurance(for potential discount)6738#N/A50403020100famity6638#N/Afriends6438#N/Abrand(advertising and promotion)6138#N/Aemployer5938Price respondents are wilting to paydata100 or less11101-20024201-30025301-40020401-50011501-6006Over 60031234567801234567891070656055504540357065605550454035100 or less 101-200201-300301-400401-500501-600Over 6000510152025monitor heaithsend/receivenobficationssearchtrack daity activitytake pictures,audio,videotell timetrack exerciseaccess video/audio contentcontrol smart homemake mobite work purposesfashion accessoryshare health and data0510152025Price respondents are wilting to payEntry-level appleWatch:$349Source:Morgan Stanley Research*Based on a survey of 10,500 people in Britain,Brazit,ChinaFrance,Germany,Japan and United States,August 2014Wearable devices Reason for prospective purchase%responding:%of respondents very likely or somewhat likelyto share data with:insurance definite brand(for lower doctorhealth industrysubsidyinsurance(fpotential famityfriendsbrandand employer100 or less201-300301-400401-500501-600Over 600010203040503540455055606570monitor heaithsend/receivenobficationssearchtrack daity activitytake pictures,audio,videotell timetrack exerciseaccess video/audio contentcontrol smart homemake mobite work purposesfashion accessoryshare health and data0510152025Price respondents are wilting to payEntry-level appleWatch:$349Source:Morgan Stanley Research*Based on a survey of 10,500 people in Britain,Brazit,ChinaFrance,Germany,Japan and United States,August 2014Wearable devices Reason for prospective purchase%responding:%of respondents very likely or somewhat likelyto share data with:insurance definite brand(for lower doctorhealth industrysubsidyinsurance(fpotential famityfriendsbrandand employer100 or less201-300301-400401-500501-600Over 600010203040503540455055606570作图数据第一组数据第二组数据%responding:data%of respondents monitor heaith48insurance（for definite discount)send/receive nobfications46brand(for lower prices)search45doctortrack daity activity45health industry subsidytake pictures,audio,video43insurance(for potential discount)tell time42famitytrack exercise41friendsaccess video/audio content38brand(advertising and promotion)control smart home28employermake mobite payments28share health and data25fashion accessory25work purposes24步骤1选择第一组数据插入条形图删除图例，删除标题设置纵坐标标签为“无”刻度线为“无”，且逆序类别调整系类无间距为“40”设置刻度值最小为0，最大为50，间距为10，线条为“无”设置系列为RGB值为0,163,219设置背景色为无填充无线条设置网格线为灰色步骤2方法1第二组数据需要对其进行处理因图表网格线中有不同颜色突出使用柱形图制作散点图选择误差2的数据插入柱形图删除图例，删除标题50403020100设置刻度值最大值为10选中柱形图添加误差线选中误差线那设置为“正偏差”“无线端”固定值为“10”颜色为“红”线粗为“1”设置横坐标轴在刻度线上选择数据与截断数据黏贴到图表中，选择新系列把新系列改成条形图把主纵坐标与横坐标设置不可见调出次要纵坐标设置次要横坐标 坐标交叉位置设置为“自动”，刻度值最大为70，最小为35，间距为5，无线条设置次要纵坐标为逆序刻度，横坐标轴交叉为“自动”，分列不显示，线条设置为白色，线粗比网格线粗即可调出次要纵网格线设置条形图的重叠为100，间距为30画出截断图形，填充白色，复制图形后选择截断数据黏贴设置系列颜色设置横坐标数字显示格式红色=500;350;设置背景无填充网格线灰色步骤3选择第三组数据插入柱形图设置刻度值为最大25，最小为0，设置无线条选中系列，设置分列间距为30，颜色设置为蓝色选中横坐标设置纵坐标交叉位置为“最大分类”，主要刻度线为“无”设置网格线为灰色设置背景无颜色步骤4对三个小图表进行排版成组图图表中分类标签为左对齐，这里使用文本框文字对齐因EXCEL图表中默认网格线与刻度值有一定距离而商业图表都是很靠近的所以这里需要模仿，做法为：复制一个一样大小的图表，底层只留刻度标签，其他设置无颜色顶层图表设置无刻度值，然后两个图表重叠，把顶层图表往上拉一点，让其与底层刻度靠近图1与图2排版好后，底部各画一个矩形填充白色放置图表最底层作为背景再绘制一个矩形填充灰色，放在两个图表最低端，遮住漏出来的一部分网格线，让系列与网格线平行第三个图表排版与上面图表一样，复制两个重叠用直线与文本框作为系列线与数据标记画矩形作为第三个图表背景选择整个图表区域设置单元格颜色为灰色7065605550454035100 or less 101-200201-300301-400401-500501-600Over 6000510152025monitor heaithsend/receivenobficationssearchtrack daity activitytake pictures,audio,videotell timetrack exerciseaccess video/audio contentcontrol smart homemake mobite work purposesfashion accessoryshare health and data0510152025Price respondents are wilting to payEntry-level appleWatch:$349Source:Morgan Stanley Research*Based on a survey of 10,500 people in Britain,Brazit,ChinaFrance,Germany,Japan and United States,August 2014Wearable devices Reason for prospective purchase%responding:%of respondents very likely or somewhat likelyto share data with:insurance definite brand(for lower doctorhealth industrysubsidyinsurance(fpotential famityfriendsbrandand employer100 or less201-300301-400401-500501-600Over 600010203040503540455055606570进行美化monitor heaithsend/receivenobficationssearchtrack daity activitytake pictures,audio,videotell timetrack exerciseaccess video/audio contentcontrol smart homemake mobite work purposesfashion accessoryshare health and data0510152025Price respondents are wilting to payEntry-level appleWatch:$349Source:Morgan Stanley Research*Based on a survey of 10,500 people in Britain,Brazit,ChinaFrance,Germany,Japan and United States,August 2014Wearable devices Reason for prospective purchase%responding:%of respondents very likely or somewhat likelyto share data with:insurance definite brand(for lower doctorhealth industrysubsidyinsurance(fpotential famityfriendsbrandand employer100 or less201-300301-400401-500501-600Over 600010203040503540455055606570第三组数据第二组辅助dataPrice respondents are wilting to paydata误差1 误差2 截断70100 or less110.23869101-200240.23868201-300250.23867301-400200.23867401-500110.23866501-60060.23864Over 60030.238610.2385938选中误差线那设置为“正偏差”“无线端”固定值为“10”颜色为“红”线粗为“1”设置次要横坐标 坐标交叉位置设置为“自动”，刻度值最大为70，最小为35，间距为5，无线条设置次要纵坐标为逆序刻度，横坐标轴交叉为“自动”，分列不显示，线条设置为白色，线粗比网格线粗即可所以这里需要模仿，做法为：复制一个一样大小的图表，底层只留刻度标签，其他设置无颜色顶层图表设置无刻度值，然后两个图表重叠，把顶层图表往上拉一点，让其与底层刻度靠近再绘制一个矩形填充灰色，放在两个图表最低端，遮住漏出来的一部分网格线，让系列与网格线平行monitor heaithsend/receivenobficationssearchtrack daity activitytake pictures,audio,videotell timetrack exerciseaccess video/audio contentcontrol smart homemake mobite paymentswork purposesfashion accessoryshare health and data0510152025Price respondents are wilting to pay$Entry-level appleWatch:$349Source:Morgan Stanley Research*Based on a survey of 10,500 people in Britain,Brazit,ChinaFrance,Germany,Japan and United States,August 2014Wearable devices survey*Reason for prospective purchase%responding:%of respondents very likely or somewhat likelyto share data with:insurance（fordefinite discount)brand(for lower prices)doctorhealth industrysubsidyinsurance(forpotential discount)famityfriendsbrandand promotion)employer100 or less201-300301-400401-500501-600Over 600504030201007065605550454035monitor heaith48search45track daity activity45take pictures,audio,video43tell time42track exercise41access video/audiocontent38control smart home28make mobite payments28share health and data25fashion accessory25work purposes240510152025*Based on a survey of 10,500 people in Britain,Brazit,ChinaFrance,Germany,Japan and United States,August 2014%of respondents very likely or somewhat likelyto share data with:100 or less201-300301-400401-500501-600Over 6007065605550454035insurance（for definitediscount)700.238 100 or less11doctor680.238 201-30025health industry subsidy670.238 301-40020insurance(for potential discount)670.238 401-50011famity660.238 501-6006friends640.238 Over 6003brand(advertising and promotion)610.238employer5938