营销部费用预算

唐韵饮品营销推广计划费用预算(2012年3月-2013年4月)保保密密序序号号项项目目名名称称具具体体内内容容数数量量备备注注三三月月四四月月五五月月六六月月七七月月八八月月九九月月十十月月十十一一月月十十二二月月一一月月二二月月三三月月四四月月合合计计1办办公公用用品品采采购购新近员工配备电脑4策划1、文案1、销售助理2人（原有ibm或新购替换）12000200002000052,000608,5002平面设计配备设计电脑1新购组装设计平台1100011,0003设计用彩色喷墨打印机1带外供墨系统、彩喷纸400020006,0004营销中心激光打印机1较高强度打印40004,0005营销中心传真机1办公用50010001,5006业务用数码照相机2营销中心调研+产品部考察各1部400040008,0007投影仪160006,0008网站设计制作费首年上线1300000100001000010000330,0009设计费部分进度款2产品手册、公司手册、vi系统、招商单页50000300003000030000140,00010oa软件采购15000050,00011posmposm3省上市发布、卖场用的大堆头用广告POP，宣传贴、促销品样品、路演道具、posm3上市阶段分段、分批量制作150000160000350000660,0002,610,000.0012门头制作38000015000015000080000150000150000100000800005000080000800001,150,00013企业手册、产品手册、招商单页、三折页制作费3上市阶段分段、分批量制作40000400005000020000150,00014西安糖酒会展位装修促进物1前期定金、装修、广告物料制作250000200000200000650,00015宣宣传传与与推推广广广告-报纸，杂志38000080000300008000080000300003000030000100003000030000510,0003,500,000.0016广告-网络首页广告35000050000500001000001320005000018000250001000010000495,00017广告-公交车身广告，站台媒体，语音提示3180000180000100000100000200000200000800008000080000800001,280,00018广告-电梯广告3分众传媒100000100000100000300,00019广告-交通电台3300003000030000300005000030000300003000030000100003000030000360,00020推广-公关关系费3政府公关关系300000300,00021推广-上市发布会3户外秀300003000060,00022企业专题片拍摄费1企业招商用1500015,00023网络推广费基础32000020000200002000080,00024网络活动奖品推广费35000050000100,00025渠渠道道费费用用样板街3500006000060000600001500001500001500001500001500001500001,130,0002,000,000.0026形象店320000200001000010000350003500050000500005000050000330,00027进店费用350000100000150,00028陈列费3100000200000300,00029条码费3300006000090,00030促促销销渠道促销36000060000600006000060000100000200000600,0004,080,000.0031餐饮进店费33000003000003000007000070000700007000070000700007000070000700001,530,00032消费者买赠促销3500001000001000001000001500001500001500001500001500001500001,250,00033主题活动促销3200000100000200000200000700,00034差差旅旅与与招招待待差旅费33000010000300003000030000300003000030000300003000030000300003000030000400,000518,00035招待费3300030005000300030003000100003000100001500015000150001500015000118,00036合合计计42450062800014050001250000131300087300017250001660000130000074300026000014500089500069500013,316,500.00 注：以上预算不含人员工资与提成奖励和电视媒体广告。推广计划整体呈现m型推广，渡过前期3-4个月铺货期后，开始在人流高峰9-12月进行集中投放。制表：审核：批准：日期：日期：日期：