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单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,Advertising,Unit 9,entertaining,给人娱乐的,informative,提供有益信息的,persuasive,有说服力的,costly,昂贵的,deceitful,欺诈的,instructive,有教育意义的,interesting,attractive,漱口水广告,口气不好是不能被宽恕的,.,基督教徒经常去向,神父告解祈求上帝宽恕,神父都被熏得坐那么远,。,佳能相机,防抖技术,如同将运动中的被摄物体固定,.,Ask for more!,渴望无限！,Obey your thirst!,服从你的渴望！,Feel the new space!,感受新境界,！,Let,s make things better!,让我们做的更好！,这是来自福特（加拿大）的一款最新的创意广告，广告中所,展出的福特车型是完全由一群舞蹈演员用自己的身体配合一,些必要的汽车零件组合而成的。,冰住营养，锁定健康,冰冻食品广告,轻松享,“,瘦,”,，猫钻鼠洞,diet PEPSI,减肥广告,Just do it.,只管去做。,（耐克运动鞋）,Obey your thirst,服从你的渴望。,（雪碧）,It is coming true.,一切皆有可能,Lets make things better.,让我们做得更好！,渴望无限,Good to the last drop.,Feel the new space.,体会新领域,越简短易记越好。,广告用语特点：,Warming up,1)Do you like reading or,watching advertisements?,2),Can you illustrate some,types of advertising?,3),Where can you find,advertisements?,Types of advertising,1.,TV/radio,2.,newspaper/magazine,3.,mail,billboard advertising(,路牌广告,),4.,bills and posters(,海报,),5.,Internet advertising,neon sign(,霓虹灯招牌,),6.,show window(,橱窗,)advertising,7.,Sandwich board(,挂在身上的广告牌,).,The Advantages and,Disadvantages of the Ads.,Advantages,Disadvantages,increase sales and,profits,reduce the prices,help people make the right,decision,make people aware of,social problems,provide information,annoying,mislead people or cheat,them of money,take up too much time,and space on TV and in,the newspapers,give false or incorrect,information,英语广告语欣赏,1.Start Ahead.(Rejoice),成功之路，从头开始。（飘柔）,2.Fresh-up with Seven-up.(Seven-up),提神醒脑，喝七喜。（七喜）,3.Focus on life.(Olympus),瞄准生活。（奥林巴斯）,4.We lead,Others copy,我们领先，他人仿效。（理光复印机）,5.The taste is great.,味道好极了。（雀巢咖啡）,6.Take Toshiba,take the world.,拥有东芝，拥有世界。,（东芝电子）,1.advertise,advertisement v.+,ment,n.,advertising v.+,ing,n/adj.,advertiser v.+,er,n.,2.thirst:n.thirsty:adj.,promote:v.promotion:n.exhibit:v.exhibition:n.,post:v.poster:n.fly:v.flyer:n.,1.way of promotion:,促销手段；促销方式,mercial business:,商业贸易,派,生,词,3.,be used to:,被用来,；习惯于,All my money will be used to buy a car.,我所有的钱将被用来买车。,Are you used to living here?,你习惯在这里生活吗？,4.,the public,:,公众；民众,The public are requested not to make noise in the,hospital.,民众被要求不要在医院里喧哗。,5.,saying,“,Fashion Show,.Saturday,”,后置定,语，修饰,sign.,6.,walk sb.:,带领,/,陪某人走；,walk+,动物：赶着,/,牵,着走,She walked me to my car.,她陪我走到我的车旁。,I walk my dog every evening in the yard.,每晚我在院子里遛狗。,7.,mean,:,意味着；意思是,What do you mean?,你什么意思？,Do you mean me?,你指的是我吗？,8.bring,to the attention of:,“,使,引起,的注意，,使,成为,”,The news brings the matter to the attention of,old people.,这条新闻引起了老人的注意。,9.,by means of,:,通过；凭借,He got promotion by means of working hard.,他通过努力工作获得了升职。,10.,make commercials,:,做广告,11.,and so on:,等等；诸如此类,She spends her day doing housework,watching,TV,reading and so on.,她做家务、看电视、读书等度过一天。,12.,a great deal of,:,大量；许多,He spends a great deal of money on travels.,他在旅游上花了大量的钱。,13.a common way of advertising:,常见的广告方式,14.,where the customers notice them,.,定语从句，,修饰,places,where,在从句中作地点状语。,That,s the town,where,he was born.,That,s the town,which/that,he was born in.,这就是他出生的那个小镇。,15.,for example,:,例如,16.,more or less,:,差不多；几乎；多多少少；,It took more or less a whole day to paint,the,wall.,刷墙用了几乎一天的时间。,He is more or less involved in the matter.,他或多或少和这件事情有关。,17.,play a role in,:,起作用；担任角色,Mother plays an important role in our,family.,18.,help sb to do sth,:,帮助某人做某事,Father helped me to make a decision.,条件状语从句,父亲帮助我做出决定。,19.They help to make us believe,that if we buy,their products,we will be happier,healthier,more attractive,more popular,more successful,etc.,宾语从句，,20.in fact:,实际上,In fact,I forgot what had happened.,实际上，我忘记发生了什么。,21.,What they want,is just to make us pay,more money.,主语从句,22.,that we make sure what is real and,what is false in the ads.,主语从句,宾语从句,I don,t know what to do next.,我不知道接下来做什么。,23.make sure:,确保；确定,He made sure that the door was locked,before leaving.,他确保离开前把门锁好。,Exercises on Textbook on Page 81,I.,选词填空。,1.,This museum(,博物馆,)will be open to the,_next week.,public,2)Reading practice(,练习,)has a very good_ on,our English study.,effect,3)The doors in this building will _ white.,be painted,4)This pop star_ on television every Sunday.,appears,5)_ you are,you must do your best.,Wherever,6)She _ a white silk skirt for the party.,selected,7)We should pay more _ to the new words in,the textbook.,attention,8)The new classroom building which _ by a,young engineer(,工程师,)is the highest building,on the campus.,was designed,II.,翻译短语。,1.I am _ feeling a little nervous(,紧张的,)about,my future.,more or less,2.It is agreed(,同意,)that women _ in economic,development.(,经济发展,),play an important role,3.We have learnt a lot from foreign countries(,外,国,)_ foreign languages.,by means of,4.There is usually _ snow in the,mountain area,(,山区,)of the Northeast.,a great deal of,5.Is that so?_,I am not quite,sure.(,确定,),In fact,6.Before you leave,you have to,_ that the lights are,turned,off,.(,关掉,),make sure,Exercises on textbook Page 82,II.Grammar Focus.,1.The two actors,performing on the stage,are,from Liaoning Province.,正在舞台上演出的,两位演员来自辽宁省。,(performing,做定语）,2.Who i
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