企业战略管理1

Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Ch.1-,*,Strategic Management,战略管理,Module 1:,第一章,What is Strategic Management?,什么是战略管理,?,1,Unit Objectives,课程目标,Understand the critical importance of Strategic Management to business,理解战略管理对企业的重要性,Appreciate the context of Strategic Management,领会战略管理的环境/背景,Apply systems thinking to Strategic Management,将系统思想观点应用于战略管理,Compare&contrast key theories and approaches to Strategic Management,比较和比照各种战略管理重要理论和方法,2,Comprehensive Strategic Management Model,综合战略管理模型(,P27),Vision,&,Mission,Statements,愿景及使命,陈述,Chapter 2,External,Audit,外局部析,Chapter 3,第3章,Internal,Audit,内局部析,Chapter 4,第4章,Long-Term,Objectives,长期目标,Chapter 5,第,5,章,Generate,Evaluate,Select,Strategies,制定,评价和,选择战略,Chapter 6,第,6,章,Implement,Strategies:,Mgmt Issues,实施战略,:,管理问题,Chapter 7,第,7,章,Implement,Strategies:,Marketing,Fin/Acct,R&D,CIS,实施战略,:,营销,财务,/,会计,计算,机信息,系统,Chapter 8,第,8,章,Measure&,Evaluate,Performance,度量与评估,绩效,Chapter 9,第,9,章,3,Why Strategic Management?,为什么要战略管理,?,Assist business adapt to relevant environmental changes,帮助企业适应相应的环境变化,Refocus and energise managers and employees sense of purpose,重新加强和激发经理和员工们的目标意识,Ensure organisations directions reflect its values,确保组织方向,反映,出其价值观,Review effectiveness of current strategies,重新审视当前战略的效能,4,Key Strategic Agendas,重要战略议程,Global considerations impact virtually all strategic decisions.,全球性思考对整体战略决策产生实质性影响,.,E-commerce/IT processes a vital strategic management tool.,电子商务,/,信息技术成为极为重要的战略管理工具,.,Sustaining the environment new strategic issue.,面临环境新战略问题,5,Strategic Management Defined,战略管理定义,Strategy is a set of guidelines characterised by,战略是一整套指导方针,其特点是:,long term focus 长期着重点重心,decision making 决策,integration of business functions 企业职能的整合,implementation(Mintzberg 1991)实施执行(Mintzberg 1991),Equals sustainable competitive advantage?,等于可持续性竞争优势?,6,Exercise 1,练习,1,What does your business do about strategic management?,关于战略管理你的企业有何举措,?,Who does it?How often?How is it used?,谁负责制定,?,频率,?,怎么投入使用的,?,Discuss in small groups and feedback to the class,分小组讨论,向全班汇报,.,7,Key Terms,关键术语,Strategic management战略管理,Refers to指的是:,Strategy formulation战略制定,Strategy implementation战略实施,Strategy evaluation战略评估,Strategic planning战略方案,Refers to指的是:,Strategy formulation战略制定,8,History,历史,1950s,Term strategic planning originates,战略方案术语的起源时期,Era of financial planning,annual budgets,functional focus,operational control,财务方案,年度预算,职能中心,运作管理的时代,1960s 1970s,Strategic planning increasingly popular,战略方案日渐流行,Period of forecast and externally oriented planning,预测时期及以外部为导向的方案,Viewed as solution to organisational problems被视为组织问题的解决方案,More effective planning for growth更有效的增长方案,Environmental analysis环境分析,Static allocation of resources静态的资源配置,9,Brief History,简要历史,1980s,Strategic planning challenged战略方案受到挑战,Planning models did not yield higher returns,方案模型不能产生更高回报,Organising all resources to create competitive advantage,组织所有资源创造竞争优势,Development of strategic management approaches,战略管理方法的开展,1990stoday 1990s至今,Revival of strategic planning and management,战略方案和战略管理的复兴,Widely practiced across all industries广泛应用于各行各业,Creative flexible processes既具有创造性而又灵活的方法步骤,Supportive value system and climate支持性的价值体系和气氛,Linked to global environment与全球环境相联系,10,Current challenges,当前的挑战,By 90s new focus on organisational culture and internal politics in strategic management process,到了,90,年代，组织文化和内部政治成为战略管理流程新的中心,Procedures and techniques can serve to create a framework for strategic thinking,程序和技巧有助于战略思维框架的创造,Managers who think strategically deal more effectively with the future,能从战略高度思考的经理们能更有效应对未来,New interest in managing for uncertainty!(Sars,international politics,terrorism etc),应对不确定事件的新兴趣,(,非典,国际政治,恐怖主义等,),11,Is Strategy Process linear?,战略过程是,直线式,的吗,?,Sequential Process:strategy analysis,formulation and implementation?,顺序流程,:,战略分析,制定和实施,?,Linear,rational&comprehensive?,线性的,理性的及广泛的,?,Strategic thinking:imagination&judgement,involves thinking&action,战略思维,:,想象和判断涉及思考和行动,Linking/overlapping iterative processes of thinking,formulating&implementing,思考,制定和实施的连接,/,重叠反复过程,12,Exercise 2,练习,2,Who leads strategic management in your organisation?,你的组织谁来领导战略管理?,Who is involved in the planning?谁参与方案?,Who is responsible for the implementation?谁负责实施?,Share your knowledge with your small group,and then key learnings with the class,和你的小组分享知识,然后将关键知识与全班共享.,13,Strategy levels,战略层次,Each strategy unique and different issues at different levels:,每一战略在各个层次上独特的、不同的问题。,Operational,运作层次,Business,业务层次,Corporate and Board,公司和董事会层次,Interfirm,公司间层次,14,Strategy Context is critical,战略环境是至关重要的,Process and content issues are embedded in particular strategy context,流程和内容是根植在特定的战略环境之中的,Every context unique每一环境都是独特的,Strategy process and content need to adapt to the context战略流程需要与环境适应,Process,content&context not separate,rather 3 dimensions of task流程、内容及环境不是相互别离的，而是一项任务的三个方面,15,Strategy as Art or Science?,战略是艺术还是科学？,3 Views in current literature,现代文献的三种观点,Strategy as Art,战略作为一门艺术,Strategy as Science,战略作为一门科学,