宜家商业模式课件

,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,2,IKEAS business model,基于产业链的“有所为，有所不为”,强大研发设计能力,&,标准化创新思维,体验式销售,Unique business model,与众不同的研发和经营模式,。,2.1,Base on The industrial chain“do something,not to do something,Smiling curve,2.2,unique design capabilities,1,Market survey,2,Low-cost design,3,Modular design,Market survey,Low-cost design,EG,:,Ograchair,Flat packaging,Composite plasticinstead of wood,Gas injectionplastic,productionoftimber,Modular design,IKEAinventedmodulefurnituredesign method.,IKEA furniture is a split assembled goods,products are divided into different modules,block design.,participation,Every IKEA store is a consumer experience field and display space.,IKEA dispensed a ruler,pencil,paper and other materials,let consumers take part in personal Home Furnishing design and planning process.,2.3,Experientialmarketing,feeling,consumers can go to bed,sofa and other items,IKEA hope to influence consumers through the consumer experience.,design,The existing products of different parts are combined to form their own products,so that consumers feel this is himself the sense of design,。,personalize,家居产品无限种组合的可能性为消费者提供了广阔的尝试性创造的可能，使得彼此间相同的概率大大降低。,Limited Edition,厂家在宜家店内,销售的产品不仅仅是限量而且是独供的产品。,sourcing,Because there are modular,consumers to packaging,transportation is convenient,