广州乳业市场

Click to edit the headline,Click to edit Master text styles,Second level,Third level,*,Source:TNS Consumer Panel 2003,单击此处编辑母版标题样式,单击此处编辑母版文本样式,二级,三级,四级,五级,2019年12月11日星期三4时19分28秒,#,广州乳业市场介绍,市场:广州,品类:白奶,风味奶,酸奶,酸奶饮料,期间:,2002,和 2003年1-6月,Guang Zhou,Total Non-agri.Population:6mio,Thousand,*,Rich index is calculated on the basis of workers annual wages,*,Non-Agri population in each district or county are adjusted according to citys 5,th,population census,广州：中、高收入消费者人数总计为427万,Source:,2002 Statistic Yearbook,of China&,TP China Analysis,By mio people,Xinjiang,Qinghai,Gansu,Inner Mongolia,Ningxia,Sichuan,Yunnan,Guangxi,Guizhou,Hainan,Hunan,Jiangxi,Fujian,Zhejiang,Hubei,Shaanxi,Shanxi,Liaoning,Jilin,Heilongjiang,Shandong,Jiangsu,Anhui,Henan,Tibet,Beijing,Shanghai,Tianjin,Guangdong,Hebei,Chongqing,2-4 mio),2 mio,5-7 mio (19%),上海:,Total:16.74,A+B:6.70,北京:,Total:13.82,A+B:2.83,广州:,Total:9.94,A+B:4.27,除乳酸饮料外，所有品类健康增长,All categories growing healthily except for LAD,分品类的液态奶总销量(吨),24,335,27,280,+12%,22,334,+9%,*,For 2001 data,only liquid milk(Incl.White milk&flavor milk)data available.,Guangzhou,虽然2003年的销量与2002年同期相比增长很快，但销售额的增长幅度有很大下降,按品类的液态奶销售总额（百万元人民币）,203.2,214.3,+5.5%,138.2,+47%,*,For 2001 data,only liquid milk(Incl.White milk&flavor milk)data available.,Guangzhou,液态乳制品按包装品类的销售量份额,(%),2003,年1-6月液态乳制品销售量,(,吨),利乐砖持续增长，并继续保持领导品牌,Guangzhou,24,335,27,280,22,334,+9%,+12%,液态乳制品按包装品类的销售额份额,(%),2003,年1-6月液态乳制品销售额,(,百万人民币),虽然销售量增长很快，但销售额增长幅度放慢,Guangzhou,203.2,214.3,+5.5%,138.2,+47%,White Milk,白奶,Yogurt,Flavor Milk,白奶按包装品类的市场份额,(%),2003,年1-6月白奶销售量,(,吨),利乐砖占主导地位，并且在销量和市场份额上均有上升,18,510,19,820,+7%,17,561,+5%,Guangzhou,白奶的主要包装形式,Guangzhou,品牌1是领,导,导品牌，占,据,据1/3的,市,市场份额。,当,当地品牌3,排,排在第3位,。,。,Top brandsshare(%),Guangzhou,大卖场增长,很,很快，并逐,步,步挤压传统,渠,渠道的市场,份,份额,液态白奶的,渠,渠道重要性,Guangzhou,按消费者收,入,入分类的,包,包装产品分,析,析-,利,利乐砖,Income level,(RMB/Month/HH),按收入水平,的,的利乐砖购,买,买量,000 Liter,-17%,+21%,+20%,虽然总量增,长,长很快，但,对,对于低收入,阶,阶层的购买,量,量依然很低,-2%,Guangzhou,按消费者收,入,入分类的,包,包装产品分,析,析-,塑,塑料瓶,Income level,(RMB/Month/HH),Plastic BottlePurchase Volumeby IncomeLevel,000 Liter,+79%,+18%,+116%,较高收入的,人,人群是塑料,瓶,瓶的主要消,费,费者，并带,动,动增长,+61%,Guangzhou,WhiteMilk,Yogurt,Flavor Milk,风味奶,风味奶按包,装,装品类的市,场,场份额,(%),2003,年1-6月,风,风味奶销售,量,量,(,吨),利乐砖的高,速,速增长是风,味,味奶市场增,长,长的驱动力,734,1,288,+75%,Guangzhou,风味奶的主,要,要包装形式,Guangzhou,本地品牌1,是,是市场领导,者,者，但面临,众,众多外来品,牌,牌的挑战,Top brandsshare(%),Guangzhou,大卖场增长,很,很快，并成,为,为主要渠道,TotalFlavor Milk ChannelImportance,Guangzhou,平均零售价(人民币/升),Normal,Size:,195ml1000/500/1000/500980/500/227ml,250ml250ml250ml,RMB/Liter,冷藏包装产,品,品的零售价,格,格下降很快,，,，但仍高于,常,常温产品,02,1-603,1-6,Guangzhou,按消费者收,入,入分类的,包,包装产品分,析,析-,利,利乐砖,Income level,(RMB/Month/HH),TBA Purchase Volumeby IncomeLevel,000 Liter,+78%,+140%,+61%,利乐砖的购,买,买量增加很,快,快,+123%,Guangzhou,Package Analysis byIncome Group-Plastic Bottle,Income level,(RMB/Month/HH),Plastic BottlePurchase Volumeby IncomeLevel,000 Liter,+62%,-19%,中等收入阶,层,层是塑料瓶,的,的主要购买,者,者,+92%,Guangzhou,WhiteMilk,Yogurt,酸奶/酸奶,饮,饮料,Flavor Milk,酸奶/酸奶,饮,饮料按包装,品,品类的,市场份额,(%),2003,年1-6月,酸,酸奶/酸奶,饮,饮料,销售量,(,吨),利乐砖成长,最,最快，并抢,占,占了部分塑,料,料杯的份额,3,973,5,143,+29%,Guangzhou,酸奶/酸奶,饮,饮料的主要,包,包装形式,Guangzhou,前三位品牌,占,占有61%,的,的销量份额,Top brandsshare(%),Guangzhou,现代零售市,场,场份额超过60%,TotalYogurt/YDChannel Importance,Guangzhou,谢 谢,12,月,月-2209:53:4409:5309:5312,月,月-2212,月,月-2209:53,09:5309:53:4412,月,月-2212,月,月-2209:53:44,2022/12/319:53:44,9,、静夜四无,邻,邻，荒居旧,业,业贫。12月-2212月-22,Saturday,December 31,2022,10,、雨中黄叶,树,树，灯下白,头,头人。09:53:4409:53:4409:53,12/31/20229:53:44 AM,11,、,以,以,我,我,独,独,沈,沈,久,久,，,，,愧,愧,君,君,相,相,见,见,频,频,。,。,。,。12,月,月-2209:53:4409:53,Dec-2231-Dec-22,12,、故人江海,别,别，几度隔,山,山川。09:53:4409:53:4409:53,Saturday,December 31,2022,13,、乍,见,见翻,疑,疑梦,，,，相,悲,悲各,问,问年,。,。12,月,月-2212,月,月-2209:53:4409:53:44,December31,2022,14,、,他,他,乡,乡,生,生,白,白,发,发,，,，,旧,旧,国,国,见,见,青,青,山,山,。,。,。,。31,十,十,二,二,月,月20229:53:44,上,上,午,午09:53:4412,月,月-22,15,、比不,了,了得就,不,不比，,得,得不到,的,的就不,要,要。十二月229:53 上,午,午12月-2209:53,December31,2022,16,、行动,出,出成果,，,，工作,出,出财富,。,。2022/12/31 9:53:4409:53:44,31December2022,17,、做前，能,够,够环视四周,；,；做时，你,只,只能或者最,好,好沿着以脚,为,为起点的射,线,线向前。9:53:44 上午9:53,上,上午09:53:4412月-22,9,、没有失,败,败，只有,暂,暂时停止,成,成功！。12月-2212月-22,Saturday,December 31,2022,10,、,很,很,多,多,事,事,情,情,努,努,力,力,了,了,未,未,必,必,有,有,结,结,果,果,，,，,但,但,是,是,不,不,努,努,力,力,却,却,什,什,么,么,改,改,变,变,也,也,没,没,有,有,。,。,。,。09:53:4409:53:4409:53,12/31/20229:53:44AM,11,、成功,就,就是日,复,复一日,那,那一点,点,点小小,努,努力的,积,积累。,。,。12月-2209:53:4409:53,Dec-2231-Dec-22,12,、世,间,间成,事,事，,不,不求,其,其绝,对,对圆,满,满，,留,留一,份,份不,足,足，,可,可得,无,无限,完,完美,。,。09:53:4409:53:4409:53,Saturday,December31,2022,13,、不知香,积,积寺，数,里,里入云峰,。,。12月-2212月-2209:53:4409:53:44,December31,2022,14,、意志,坚,坚强的,人,人能把,世,世界放,在,在手中,像,像泥块,一,一样任,意,意揉捏,。,。31,十,十二月20229:53:44 上,午,午09:53:4412月-22,15,、楚塞三湘,接,接，荆门九,派,派通。十二月 229:53,上,上午12月-2209:53,December 31,2022,16,、少年十五,二,二十时，步,行,行夺得胡马,骑,骑。2022/12/319:53:4409:53:44,31 December 2022,17,、空,山,山新,雨,雨后,，,，天,气,气晚,来,来秋,。,。9:53:45,上,上午9:53,上,上,午,午09:53:4512,月,月-22,9,、,杨,杨,柳,柳,散,散,和,和,风,风,，,，,青,青,山,山,澹,澹,吾,吾,虑,虑,。,。,。,。12,月,月-2212,月,月-22,Saturday,December31,2022,10,、,阅,阅,读,读,一,一,切,切,好,好,书,书,如,如,同,同,和,和,过,过,去,去,最,最,杰,杰,出,出,的,的,人,人,谈,谈,话,话,