信息经济学ppt演讲稿

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,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,An empirical investigation of competency factors affecting,e-business success in European SMEs,影响欧洲中小企业电子商务成功的能力因素的实证调查,1,3,4,5,2,Introduction,(前言),The research model,(研究模型),Survey methodology,(调研方法),Results of hypothesis testing,Discussion and implications,目 录,1. Introduction(前言),1.1,small and medium-sized enterprise(简称SME) context :,it constitutes a major part of the economy,it has been relatively unsuccessful in exploiting e-business.,1.2,The reasons of SMEs unsuccessful in e-business:,lack of e-business competency is the key,Understanding and leveraging resources and competencies in the organization are essential for effective strategic management,less financial and human resources than large enterprises,1.3 Question: Which competencies are critical for SMEs to realize the potential value of e-business?,Table 1,Definitions and scope of competency in key IS competency studies,Definitions and scope of competency,IT/IS core capabilities: organization-specific routines, processes, skills and resources Capabilities, skills and tacit know-how that an organization develops over time that enable it to acquire, deploy, and leverage its IT investments,Critical IT capabilities as organizational capability in the resource based view,IT related explicit and tacit knowledge,Critical knowledge and skills requirements for IS professionals,All aspects of the management of information, including assessing the role of information in an industry, the exploration of the impact of technology, the identification of competitive opportunities,Reference,27,19,43,3,2,33,40,2. The research model,2.1 E-business success,Efficiency or transaction efficiency is the cost per transaction, where costs are broadly defined.,Complementarities refer to the value potential of product and service combinations made possible by cooperating actors.,Lock-in refers to the value resulting from the cost experienced when switching to another vendor (thus motivating customers to remain with the current business partners).,Novelty describes how e-businesses can create value through innovations in the way that business is conducted (for example by web-based auctions and reverse markets).,2.2 E-business competency dimensions,E-business competency dimensions,Strategy &vision,systems and infrastructure,organize business processes,High productivity , as their ability to integrate IT and business knowledge to devise new business processes,IT,management,Seldom have a defined IT budget or an explicit IT plan or strategy, and investments in technology were more often driven by the owner than by any formal cost- benefit or strategic analysis,strategic planning,concept of e-business,this describes how e-business will be put into action,Successful use of e-business technologies involved both finding technology with a strategic potential and having a technological and managerial infrastructure,relationship competency,effective commu- nication and interaction, both internal and with business partners, would be important,sourcing,alignment,the ability to secure access to relevant competencies either inside or outside the company,
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