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Slide Title,Body Text,Second Level,Third Level,Fourth Level,Fifth Level,#,#,#,2003,Cisco Systems,Inc.All rights reserved.,Presentation_ID,CiscoCoreTechnicalFY04Q3PR Plan,BFCDec29.2003,Content,Where are wetoday,Where will we get there,Howwillwegetthere,Where are wetoday,3,3,3,2003,CiscoSystems,Inc.All rightsreserved.,Presentation_ID,CiscoPR Analysis-,MediaCoverageAnalysis,In November,Cisco enhanced its media coverage fastest.,In Dec tech,的传播量很,大,大 主要原,因,因事件驱动,世,世界,ATM,发布,CoreTechRoadshow,Cisco12800 launch,Product,Cat 6500,Cat 2970,Cisco12800,Cisco7600,FSB,Solution,Cisco12800 background,FSB updatebriefing,IPV6,3/7,交换,Coretechrequirement,CiscoPR Analysis-,MediaCoverageAnalysis,By now,North Chinais the hubforPR activities,Besides North China,WestChinas mediacoverage increased more than otherareas.,Mediacoverageby region,CiscoPR Analysis-,MediaCoverageAnalysis,Ciscoworldwidegetsmuchattention,keepingbalance with local news.,Channel isignored to some extent.,Ciscovoice inindustry is still not loud enough.,CoretechMediacoverageabout25%,CoretechPR focus IT&SPmedia,CiscoPR Analysis,-,MediaCoverageOverview,Objective,In Dec Tech,的传播量很,大,大 主要原,因,因事件驱动,世,世界,ATM,发布/,CoreTechRoadshow/Cisco12800launch,PR Objective:,+),针对媒体关,心,心的问题制,造,造大的公关,事,事件以驱动,媒,媒体,针对性的事,件,件以影响北,方,方以为的其,他,他地区媒体,有效的通过,网,网络媒体以,提,提高传播速,度,度和覆盖率,加大对,SP,媒体的投放,Coretechrequirement,Product:Cat 6500/Cat2970/Cisco 12800/Cisco 7600/FSB,Solution:Cisco12800background/FSBupdate briefing/IPV6/3/7,交换,MediaCoverageAnalysis,NorthChina isthe hub for PRactivities,CoretechPR focus IT&SP media,CoretechMediacoverageabout25%,CiscoPR Analysis,CoretechQ2PR Review,Coretech,Routing,Switching,FSB,BBA,GSR,Low switch,Highswitch,Awareness,Relevance,Preference,Action,CoreTechPR,传播阶梯,PR Point,0,6,10,Product,Business Solution,Solution,CoreTechPR Content,CiscoPR Analysis-,CoretechQ2PR Review,PR Point,Product,Business solution,Solution,0,10,6,10,SalePoint,GSR,Product,Business solution,Solution,0.26,0.33,0.41,PR,经验系数,文章数量,质,质量,媒,媒体权,威,威性,888,PR Objective:,+),Q2,的,GSRPR awareness,阶段完成,介,介于处于,Saleaction,下,Q3,的传播重点,快,快速推动,solution,和,Business solution,的公关工作,Cisco12800 launch news,PR awareness,Saleaction,当前状态,8,PR Point,CiscoPR Analysis-,CoretechQ2PR Review,CiscoPR Analysis-,CoretechQ2PR Review,BBA,Product,Business solution,Solution,Cisco7600Service,BBA,北京专访,Cisco7600,四川网通,深,深圳招行,台州电力,江,江苏网通,0.26,0.33,0.41,PR,经验系数,文章数量,质,质量,媒,媒体,权,权威性,7.588,777,787,7.38,PR Objective:,+),Q3 BBA,的传播阶段,将,将处于,PR preference,阶段,传播,重,重点将放在,Business Solution,上,PR preference,Saleaction,当前状态,PR Point,FSB,FSB,系列产品,Cisco3700,Product,Business solution,Solution,FSB IPT,FSB,成都专访,FSB,市场稿,0.26,0.33,0.41,PR,经验系数,文章数量,质,质量,媒,媒体,权,权威性,7.577,877,677,667,6.812,PR Objective:,+),PR awareness,Salepreference,Q3 FSB,的传播阶段,需,需要完成,PR awareness,到,PRRelevance,的转变阶段,传播重点放,Solution,的推广上,PR Point,当,前,前,状,状,态,态,CiscoPRAnalysis-,CoretechQ2PRReview,Switch,Product,Businesssolution,Solution,0.26,0.33,0.41,PR,经,验,验,系,系,数,数,文,章,章,数,数,量,量,质,质,量,量,媒,媒,体,体,权,权,威,威,性,性,77,788,77.57,PRObjective:,+),Q3Switch,传播阶,段,段处于,PRPreference,阶段,介,介于,Q2,的传播,solution,的传播,较,较少,Solution,的传播,Q3,将为重,点,点工作,Cat2970launchnews,Switch,北京/,广,广州专,访,访,SwitchGE/10GE,市场稿,SwitchGE/10GENZU/Woodside,878,7.5,PRPoint,PRpreference,Sale preference,当前状,态,态,CiscoPRAnalysis-,Core techQ2PRReview,CiscoPRAnalysis-,PRAnalysisOverview,综述,针对媒,体,体关心,的,的问题,制,制造大,的,的公关,事,事件以,驱,驱动媒,体,体,针对性,的,的事件,以,以影响,北,北方以,为,为的其,他,他地区,媒,媒体,有效的,通,通过网,络,络媒体,以,以提高,传,传播速,度,度和覆,盖,盖率,加,加大对,SP,媒体的,投,投放,Q3FSB,的传播,阶,阶段需,要,要完成,PRawareness,到,PRRelevance,的转变,阶,阶段,传,传播重,点,点放,Solution,的推广,上,上,Q3BBA,的传播,阶,阶段将,处,处于,PRpreference,阶段,传,传播重,点,点将放,在,在,BusinessSolution,上,Q2,的,GSRPR awareness,阶段完,成,成,介,于,于处于,Sale action,下,Q3,的传播,重,重点快,速,速推动,solution,和,Businesssolution,的公关,工,工作,Q3Switch,传播阶,段,段处于,PRPreference,阶段,介,介于,Q2,的传播,solution,的传播,较,较少,Solution,的传播,Q3,将为重,点,点工作,Wherewill we getthere,15,15,15,2003,CiscoSystems,Inc.Allrightsreserved.,Presentation_ID,ContributiontoChina,CustomerSuccess,AdvancedTech,CiscoPRAnalysis-,PRStrategy,AdvancedTech(CoreTech),innovate,Smarter,Investment,Intelligent,Routing&Switching,EmphasizeCisco,sleadership in CoreTecharea.,CiscoPRAnalysis-,PRStrategy,Cisco12800,Cisco12000,Cisco10000,Cisco7600,Cisco7500,Cisco7300,Cisco7200,Cisco7100,Cat6500,Cat4500,Cat3750,Cat3755,Cisco3700,Cisco3600,Cat2970,Cat2950,Cisco2600,Cisco1700,Cisco800,为机构,建,建立高,效,效,智能的,网,网络,以,以使,机构摆,脱,脱臃肿,工,作运营,增,增产/,增,增效,为企业,部,部署方,便,便,灵活快,捷,捷的沟,通,通,网络,SP,Investment,Intelligent,Smarter,理性诉,求,求,感性诉,求,求,FSB,BBA,GSR,Lowswitch,High switch,FSI,LE&G,COM,SMB,为组织,建,建立高,ROI,的网络,系,系统,以实现,组,组织应,用,用,网络平,台,台获得,更,更,到的利,润,润增长,点,点,引领/,塑,塑造价值区间,便捷实,现,现睿智沟通,提升企,业,业网络智商,CiscoPRAnalysis-,PRStrategy,FY03Q3Mainmessage(FromCiscobriefing),Cisco12800&7600launch,GSR,BBA,如何利,用,用智能,宽,宽带服,务,务营造,电,电信宽,带,带价值,空,空间,FSB,重点强,调,调,FSB,路由器,的,的,Security,解决方,案,案在行,业,业中的,应,应用,Switch,GE/10GEMetro-ELow switch3750/2970(FSB),NewproductlaunchPOE,Core Tech,EmphasizeCisco,sleadership in CoreTecharea.,CiscoPRAnalysis,Main messagerePR,Howwillwegetthere,20,20,20,2003,CiscoSystems,Inc.Allrightsreserved.,Pres
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