写作(一)：商务信件格式课件

Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,11/7/2009,#,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,商务信函英文写作,（一）商务信件格式,Formats of Commerce Letters,1.,信头,(,letter heading,),2.,日期,(date),3.,封内地址,(,Inside address,),4.,称呼,(greeting),5.,正文,(body),6.,结尾,(closing),7.,签名,(signature),8.,打印名,(printed name),信函的基本结构（,The Basic Structure of Business Letters,）,Formats of commerce Letters,商务信函要达到良好的沟通效果，一方面要撰写恰如其分的句子和段落，另一方面还必须运用恰当有效的信函格式。,Layout of a Business Letter,商业信函的格式,Three major forms,Indented Form,缩行式（逐渐少用）,Blocked Form,齐头式（广受欢迎）,Semi-block Style,混合式,/,半齐头式,Modified Blocked Form,改良齐头式,Indented style is easier to read.But it is rarely used in business.It is a slightly less formal modification of full block format.Some people still use it for hand written personal letters.,Features of the indented format include:,Your address is on the right hand side of the page.,The date is on the right.,The inside address and greeting is flush left.,The closing,signature,and printed name are all,indented to the right half of the page.,The first line of each paragraph is indented,it starts 1 cm from the margin.,A line is not placed between each paragraph.,1.,缩行式,(Indented Style),56 Yango Rd,BROGALA VIC 3321,20 October 1998,45 Carlton St.,GREENS CAPE VIC 3467,Dear Greg,It was great to hear from you.I cannot believe you will be turning 40,next month.I can remember our high school days so well.,My wife and I would be delighted to come to your 40th birthday party.,We are really looking forward to it.,Regards,John,John,2.,齐（或平）头式,(,Block Style,或,FullBlock Style,),The commonest layout for the business letter today is known as the blocked style.It is considered the most formal.In this style all new lines of typing are ranged to the left,all text starts at the left margin.,Features of full-blocked format include:,All text starts at the left margin,No punctuation in the greeting,No punctuation in the closing,Inside address,greeting,closing and signature,are all on the left,An empty line separates each paragraph,Four spaces for the signature,Radio Products,123 Main Rd,COVILLE VIC 3241,16 October 1998,Rosa Bellafiore,General Television Services,234 Grand Ave,MONTPELLIER NSW 2345,Dear Ms Bellafiore,Thank you for your inquiry about our radio communications software.,I am enclosing our brochure and price list of our products.Our communications products are widely used and have a proven record of value for money and reliability.,If you have further questions,please contact us.,Yours sincerely,Jane Broker,Jane Broker,3.,混合式,(,Modified Block Style,),This format is a combination of indented style and block style,all the paragraphs are blocked against the left margin except letter heading,date,closing and signature to the right of the center of the paper.,Features of a modified block format include:,Your address is on the right hand side of the page,The date is on the right hand side of the page,The closing is on the right hand side of the page,The signature is on the right hand side of the page,An empty line separates each paragraph,Inside address,greeting and body parts all start,at the left margin,3303 West Valley Cove,Round Rock,Texas 78664,August 5,1990,Personnel Assistant,JD Employee Credit Bank of Texas,P.O.Box 32345,Austin,Texas 78745,Dear Personnel Assistant:,I am writing about your newspaper ad in the August 1 Austin-American Statesman,concerning your need for an experienced programmer in the database environment.I,believe that I have the qualifications and experience that you are looking for.,Enclosed you will find a resume,which will give you additional information on my,background and qualifications.,I would welcome a chance to talk further with you about the position you are seeking to fill.,I can be reached by phone between 9:00 a.m.and 6:00 p.m.at(512)545-0098.,Sincerely,Virginia Rementeria,Virginia Rementeria,Writing Practice,1)Try to answer the following questions:,a)Based on what we have learned,which is the most formal,format for a letter?,b)If paragraphs are indented,where will the signature be?,Full-Block,b)If paragraphs are indented,where will the signature be?,Indented to the right half,of,the page,c)If the date is flush right,where is the inside address in indented style?,Flush left,2)Discuss the characteristic of the three letter styles you have learned,.,3),Write a letter to Mr.Johnson,invite him to attend the anniversary of your nine years of business enterprise,use a proper format and sign your own name.,