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Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,9/14/2010,Page,#,Research data collected: September 2010, by Chapman Alliance,Abstract:,Several years ago, I published some learning,development metrics from several different studies that included ratios for how long it takes to create different types of learning.,The information has been widely used and appears frequently throughout the Blogosphere. Recently, we have been receiving many requests to,update this data,so Chapman,Alliance created a survey to collect usable metrics that will help you benchmark your own learning development times. This time, all of the results were collected from a single audience (249 completed surveys) across several learning formats including instructor led training (ILT), Level 1 e-Learning (Basic), Level 2 e-learning (Interactive), Level 3 e-learning (Advanced), and information about blended learning. The results are contained in this deck.,Now, the good news You are welcome to share,this research with,anyone youd like. Because we feel that this information is so important to the industry, we have released it under Creative Commons, meaning that you can share the whole deck or pull-out slides/charts and add them to your presentations, white papers, conference presentations, etc. The only restrictions are (1) you must ALWAYS list the source of information as “Chapman Alliance” and (2) you are,NOT,allowed to sell the results without written permission from Chapman Alliance,. Thats,it. Enjoy!,The data contained in this research was collected from,249,organizations,representing,3,947,learning,development professionals, who have created learning content (ILT and eLearning) that is consumed by,19,875,946,Learners.,Instructor-Led Training (ILT),Development Benchmark,Low Range,(average),Rapid Development, Simple Content, Possible repurposing from existing source material,Average,Most Typical, ILT Development Projects,High Range,(average),Complex Projects, Often very Custom, Extended time spent on formatting during production,Development of,Instructor-Led Training (ILT),Overall Times and Ranges,Low Range,(average),Rapid Development, Simple Content, Possible repurposing from existing source material, minimal print-based learning support materials,Average,Most Typical, ILT Development Projects,High Range,(average),Complex Projects, Often very Custom, Extended time spent on formatting during production,Development of,Instructor-Led Training (ILT),Overall Times and Ranges,43:1,82:1,22:1,Development of,Instructor-Led Training (ILT),Itemized Development Tasks How much time is spent in each area through the development process?,Snapshot: Average time allocation by task and time spent (all respondents),Number of,hours,of development time in each task, per finished hour (people hours),5.36,6.84,5.06,3.38,4.83,6.76,3.42,2.88,3.45,1.01,Based on average of,43 development hours, per finished hour of ILT,= 43 hours,Development of,Instructor-Led Training (ILT),How much are organizations spending, on average, per-finished-hour, to create instructor-led training (internally)?,$5,934,We asked respondents: List (if known) your average, internal cost for creating 1 finished hour of ILT.,The cost shown is the average,Development of,Instructor-Led Training (ILT),Combining,Average Time,and,Average Cost,to Estimate Development Costs,NOTE: The numbers above assume that all tasks are repeated for each hour of instruction. The study did not explore the efficiency and reduction of time for longer courses by task.,Tasks,% of time spent on,each task,Time spent,on each task,(per finished hour),1-hour ILT,Course,5-hour,ILT Course,10 hour,ILT Course,Front End Analysis,12%,5.36,$ 739,$ 3,695,$ 7,391,Instructional,Design,16%,6.84,$ 944,$ 4,722,$ 9,444,Lesson Plan Development,12%,5.06,$ 698,$ 3,492,$ 6,985,Creation of Handouts,8%,3.38,$ 466,$ 2,331,$ 4,662,Student Guide/ Workbook Development,11%,4.83,$ 667,$ 3,336,$ 6,671,PowerPoint and/or other visual development,16%,6.76,$ 933,$ 4,667,$ 9,335,Test and Exam creation,8%,3.42,$ 472,$ 2,360,$ 4,720,Project Management during Development,7%,2.88,$ 397,$ 1,987,$ 3,973,SME/ Stakeholder Reviews,8%,3.45,$ 477,$ 2,384,$ 4,768,Other,2%,1.01,$ 139,$ 697,$ 1,395,Totals,100%,43 *,$,5,934 *,$ 29,672,$ 59,345,Variables:,* Average time of development per finished hour of ILT:,43,* Average cost of development for 1 finished hour of ILT content:,$5,934,Level 1 - eLearning,Development Benchmark,Development of,Level 1 - eLearning,How is Level 1 eLearning Defined?,Level,Definition,Level 1,eLearning (Basic),Content pages, text, graphics, perhaps simple audio, perhaps simple video, test questions. NOTE: PowerPoint-to-eLearning often falls into this category. Basically,p,ages,with assessment.,Level 2,eLearning (Interactive),Level 1 plus 25% (or more) interactive exercises (allowing learners to perform virtual try it exercises), liberal use of multimedia (audio, video, animations),Level,3 eLearning (Advanced),Highly interactive, possibly simulation or serious game based, use of avatars, custom interactions, award winning caliber courseware,The following definitions were used to collect survey data,VERY IMPORTANT:,It is important to understand that these definitions were written to be relatively broad,by design,. Having conducted similar surveys for many years, weve found that defining the exact framework of each level makes it virtually impossible for survey respondents to reply (unless their courses just happen to match the definition completely). By allowing for some interpretation, we have found that these guidelines yield the desired results, especially since respondents are also allowed to list low range, average, and high range based on further characteristics of learning content development.,Development of,Level1 -eLearning,Overall Times and Ranges,Low Range,(average),Rapid Development, Simple Content, Specialized Authoring Tools,(includes simple PowerPoint to eLearning projects),Average,Most Typical, Level 1 Development Project,s,High Range,(average),Complex Projects, Difficult to Produce, more Media Production,79:1,125:1,49:1,Development of,Level1 eLearning,Itemized DevelopmentTasks How much time isspent ineachareathrough the development process?,Snapshot:Average time allocation by task andtimespent (all respondents),Number of,hours,of developmenttimein each task, per finished hour (peoplehours),Basedon average of,79 developmenthours, perfinishedhourof Level 1eLearning,= 79hours,7.87,10.88,9.03,8.66,3.49,5.47,13.42,5.12,5.08,5.59,3.43,0.96,Development of,Level1 eLearning,How much are organizations spending, onaverage, per-finished-hour, tocreate Level 1eLearning?,$10,054,We asked respondents: List (ifknown) your average, internalcostforcreating 1finishedhourof Level 1eLearning.,The cost shownis the average,Tasks,% of time spent on,each task,Time spent,on each task,(per finished hour),1-hour,Level 1 eLearning,5-hours Level 1 eLearning,10-hours Level 1 eLearning,Front End Analysis,10%,7.87,$,1,002,$ 5,009,$ 10,018,Instructional Design,14%,10.88,$ 1,384,$ 6,922,$ 13,845,Storyboarding,11%,9.03,$ 1,149,$,5,745,$ 11,490,Graphic Production,11%,8.66,$ 1,102,$ 5,512,$ 11,023,Video Production,4%,3.49,$ 445,$,2,224,$ 4,447,Audio Production,7%,5.47,$ 696,$,3,478,$ 6,956,Authoring/ Programming,17%,13.42,$ 1,708,$ 8,541,$ 17,082,QA Testing,6%,5.12,$ 651,$ 3,257,$ 6,515,Project Management,6%,5.08,$ 646,$ 3,232,$ 6,463,SME/ Stakeholder Reviews,7%,5.59,$ 711,$ 3,557,$ 7,115,Pilot Test,4%,3.43,$ 437,$,2,185,$ 4,370,Other,1%,0.96,$ 122,$ 608,$ 1,216,Totals,100%,79,$ 10,054,$ 50,270,$ 100,540,Development of,Level1 eLearning,Combining,Average Time,and,Average Cost,to Estimate Development Costs,NOTE:Thenumbers above assumethatalltasksarerepeated for each hour ofinstruction. The study did not explorethe efficiencyand reduction of time forlonger coursesby task.,Variables:,*Average time ofdevelopment per finishedhourof Level1 eLearning:,79,* Average cost ofdevelopment for1 finished hour ofLevel1eLearning:,$10,054,Level2 -eLearning,Development Benchmark,Development of,Level2- eLearning,How is Level2eLearningDefined?,Level,Definition,Level 1,eLearning (Basic),Content pages, text, graphics, perhaps simple audio, perhaps simple video, test questions. NOTE: PowerPoint-to-eLearning often falls into this category. Basically,p,ages,with assessment.,Level 2,eLearning (Interactive),Level 1 plus 25% (or more) interactive exercises (allowing learners to perform virtual try it exercises), liberal use of multimedia (audio, video, animations),Level,3 eLearning (Advanced),Highly interactive, possibly simulation or serious game based, use of avatars, custom interactions, award winning caliber courseware,The following definitionswereusedto collect survey data,VERYIMPORTANT:It isimportantto understandthatthesedefinitions were writtento be relatively broad,by design,. Having conducted similar surveysfor many years,weve found that defining theexact framework ofeachlevelmakes itvirtuallyimpossibleforsurvey respondents to reply (unlesstheir coursesjusthappen tomatchthedefinitioncompletely). By allowingforsomeinterpretation,we have foundthattheseguidelines yield the desiredresults,especiallysince respondents are also allowedto list low range,average, and high range basedon furthercharacteristics oflearning content development.,Development of,Level2 -eLearning,Overall Times and Ranges,Low Range,(average),Rapid Development through Templated Interactions. Simple Animation, Efficient or low-end Media Production,Average,Most Typical, Interactive eLearning Projects Level 2,High Range,(average),Advanced and custom interactions, Embedded simulation activities and lots of media,184:1,267:1,127:1,Development of,Level2 eLearning,Itemized DevelopmentTasks How much time isspent ineachareathrough the development process?,Snapshot:Average time allocation by task andtimespent (all respondents),17.36,24.69,20.88,22.39,11.29,11.59,32.20,11.88,11.74,10.96,7.41,1.63,Basedon average of,184 developmenthours, perfinishedhourof Level 2eLearning,= 184hours,Number of,hours,of developmenttimein each task, per finished hour (peoplehours),$18,583,We asked respondents: List (ifknown) your average, internalcostforcreating 1finishedhourof Level 2eLearning.,The cost shownis the average,Tasks,% of time spent on,each task,Time spent,on each task,(per finished hour),1-hour,Level 2 eLearning,5-hours Level 2 eLearning,10-hours Level 2 eLearning,Front End Analysis,9%,17.36,$,1,753,$,8,767,$,17,535,Instructional Design,13%,24.69,$,2,493,$,12,466,$,24,932,Storyboarding,11%,20.88,$,2,108,$,10,542,$,21,085,Graphic Production,12%,22.39,$,2,261,$,11,305,$,22,609,Video Production,6%,11.29,$,1,140,$,5,700,$,11,400,Audio Production,6%,11.59,$,1,171,$,5,855,$,11,710,Authoring/ Programming,18%,32.20,$,3,252,$,16,260,$,32,520,QA Testing,6%,11.88,$,1,200,$,5,998,$,11,996,Project Management,6%,11.74,$,1,185,$,5,926,$,11,853,SME/ Stakeholder Reviews,6%,10.96,$,1,107,$,5,533,$,11,066,Pilot Test,4%,7.41,$,748,$,3,740,$,7,481,Other,1%,1.63,$,164,$,822,$,1,644,Totals,100%,184,$ 18,583,$,92,915,$,185,830,Development of,Level2 eLearning,Combining,Average Time,and,Average Cost,to Estimate Development Costs,NOTE:Thenumbers above assumethatalltasksarerepeated for each hour ofinstruction. The study did not explorethe efficiencyand reduction of time forlonger coursesby task.,Variables:,*Average time ofdevelopment per finishedhourof Level2 eLearning:,184,* Average cost ofdevelopment for1 finished hour ofLevel2 eLearning:,$18,583,Level3 -eLearning,Development Benchmark,Development of,Level3- eLearning,How is Level3eLearningDefined?,Level,Definition,Level 1,eLearning (Basic),Content pages, text, graphics, perhaps simple audio, perhaps simple video, test questions. NOTE: PowerPoint-to-eLearning often falls into this category. Basically,p,ages,with assessment.,Level 2,eLearning (Interactive),Level 1 plus 25% (or more) interactive exercises (allowing learners to perform virtual try it exercises), liberal use of multimedia (audio, video, animations),Level,3 eLearning (Advanced),Highly interactive, possibly simulation or serious game-based, use of avatars, custom interactions, award-winning caliber courseware,The following definitionswereusedto collect survey data,VERYIMPORTANT:It isimportantto understandthatthesedefinitions were writtento be relatively broad,by design,. Having conducted similar surveysfor many years,weve found that defining theexact framework ofeachlevelmakes itvirtuallyimpossibleforsurvey respondents to reply (unlesstheir coursesjusthappen tomatchthedefinitioncompletely). By allowingforsomeinterpretation,we have foundthattheseguidelines yield the desiredresults,especiallysince respondents are also allowedto list low range,average, and high range basedon furthercharacteristics oflearning content development.,Development of,Level3 -eLearning,Overall Times and Ranges,Low Range,(average),Templated Interactions, Games and Simulations, Efficient Simulation Development Practices (Rapid Development),Average,Most Typical, Highly Interactive Courses, Simulations and/or Games (Level 3,),High Range,(average),Complex Projects, Advanced Learning Simulations and Games, Extensive Media Production,490:1,716:1,217:1,NOTE:Several respondentslisted times greater than,2000+hours,ofdevelopment perfinishedhour(veryadvancedlearning simulationsand games),Development of,Level3 eLearning,Itemized DevelopmentTasks How much time isspent ineachareathrough the development process?,Snapshot:Average time allocation by task andtimespent (all respondents),42.97,61.97,53.22,64.53,30.46,26.61,86.39,31.51,32.19,30.61,20.96,8.59,Basedon average of,490 developmenthours, perfinishedhourof Level 3eLearning,= 490hours,Number of,hours,of developmenttimein each task, per finished hour (peoplehours),Development,of,Level3 eLearning,How much are organizations spending, onaverage, per-finished-hour, tocreate Level 3eLearning?,$50,371,We asked respondents: List (ifknown) your average, internalcostforcreating 1finishedhourof Level 3eLearning.,Thecostshown is the average,Tasks,% of time spent on,each task,Time spent,on each task,(per finished hour),1-hour,Level 2 eLearning,5-hours Level 3 eLearning,10-hours Level 3 eLearning,Front End Analysis,9%,42.97,$,4,417,$,22,086,$,44,171,Instructional Design,13%,61.97,$,6,370,$,31,850,$,63,700,Storyboarding,11%,53.22,$,5,471,$,27,355,$,54,711,Graphic Production,13%,64.53,$,6,633,$,33,167,$,66,335,Video Production,6%,30.46,$,3,131,$,15,654,$,31,308,Audio Production,5%,26.61,$,2,736,$,13,678,$,27,355,Authoring/ Programming,18%,86.39,$,8,881,$,44,404,$,88,808,QA Testing,6%,31.51,$,3,239,$,16,196,$,32,392,Project Management,7%,32.19,$,3,309,$,16,545,$,33,090,SME/ Stakeholder Reviews,6%,30.61,$,3,146,$,15,731,$,31,463,Pilot Test,4%,20.96,$,2,154,$,10,772,$,21,543,Other,2%,8.59,$,883,$,4,417,$,8,834,Totals,100%,490,$,50,371,$,251,855,$,503,710,Developmentof,Level 3eLearning,Combining,AverageTime,and,AverageCost,to EstimateDevelopmentCosts,NOTE: The numbers aboveassume thatalltasks are repeated for eachhourofinstruction.Thestudy did not explore the efficiency and reductionof timeforlonger courses by task.,Variables:,*Averagetime ofdevelopmentperfinished hour of Level3eLearning:,490,*Averagecostofdevelopmentfor1 finished hourof Level3eLearning:,$50,371,Comparison Charts,DevelopmentRatios and Costs,DevelopmentRatios -Summary,ILT,Level 1eLearning (Basic),Level 2eLearning (Interactive),Level 3eLearning (Advanced),Rapid Development, Simple,Projects,Average,Typical Project,Advanced,Complex, More Media,Instructor-Led,Training (ILT),22:1,43:1,82:1,Level 1 eLearning (Basic), Content,Pages and Assessment,49:1,79:1,125:1,Level 2 eLearning (Interactive), Level,1, plus 25%+ interactive exercises,127:1,184:1,267:1,Level 3 eLearning (Advanced), Simulations, Games,Award Winning type,217:1,490:1,716:1,AverageCostComparisons- Summary,ILT,Level 1eLearning (Basic),Level 2eLearning (Interactive),Level 3eLearning (Advanced),Average Cost,per-finished hour,Instructor-Led,Training (ILT),$5,934,Level 1 eLearning (Basic), Content,Pages and Assessment,$10,054,Level 2 eLearning (Interactive), Level,1, plus 25%+ interactive exercises,$18,583,Level 3 eLearning (Advanced), Simulations, Games,Award Winning type,$50,371,BlendedLearning,Benchmark ofBlendedLearning Components,BlendedLearningComponents,Radar chartshowingcomponents mostfrequently usedas partof ablendedlearning course(acrossallrespondents),BlendedLearningComponents,Components usedmostfrequentlyas partof ablend,Frequent,Use,Classroom Session(s) ILT (24%),Self-Paced eLearning (23%),Virtual Classroom Sessions (12%),Some,Use,Online Simulations (7%),Pre-reading (6%),Knowledge-Based Tests (6%),Live Simulations (5%),Low Frequency,On-the-job Training Tasks (4%),Assigned Homework (completed outside class) (4%),Pretests (3%),Posttests (3%),Post Course Observation Worksheets (2%),BlendedLearningComponents,Averagemixof majorcomponents:Classroom,VirtualClassroom and E-Learning(surveyrespondents),BlendedLearning,Whatistheaveragesizeofa Blended Learning Course?,andwhat are organizationstypically payingforinternal development ofblendedlearning (on average)?,$25,900,AverageDuration,32 hours,AverageConfiguration,NOTE,: Thesewereasked as threeseparatequestions.,Components usedin blend,Typicallength of blend,Averagecostofblend,We realize thatthisdata doesnt mesh wellwithprevious questionsabout development per finished hourratios.,If you average out the costs, itwould seemto suggest thatblendedlearningiscreatedat arate of$809 per finished hour($25,900dividedby32).,We thought it wouldbe helpful to sharethedataanyway.Pleaseunderstandthese constraints when interpretingthedata,About the Author,9,、静夜四,无,无邻，荒,居,居旧业贫,。,。12月-2212月-22,Sunday,December11,2022,10,、雨中,黄,黄叶树,，,，灯下,白,白头人,。,。22:05:4522:05:4522:05,12/11/2022 10:05:45 PM,11,、以我独沈,久,久，愧君相,见,见频。12月-2222:05:4522:05,Dec-2211-Dec-22,12,、故人江,海,海别，几,度,度隔山川,。,。22:05:4522:05:4522:05,Sunday,December11,2022,13,、乍见,翻,翻疑梦,，,，相悲,各,各问年,。,。12月-2212月-2222:05:4522:05:45,December11,2022,14,、,他,他,乡,乡,生,生,白,白,发,发,，,，,旧,旧,国,国,见,见,青,青,山,山,。,。,。,。11,十,十,二,二,月,月202210:05:45,下,下,午,午22:05:4512,月,月-22,15,、比不了,得,得就不比,，,，得不到,的,的就不要,。,。十二月2210:05 下午12月-2222:05,December11,2022,16,、行动出成,果,果，工作出,财,财富。2022/12/1122:05:4522:05:45,11 December 2022,17,、做前,，,，能够,环,环视四,周,周；做,时,时，你,只,只能或,者,者最好,沿,沿着以,脚,脚为起,点,点的射,线,线向前,。,。10:05:46,下,下午10:05,下,下午22:05:4612月-22,9,、没,有,有失,败,败，,只,只有,暂,暂时,停,停止,成,成功,！,！。12,月,月-2212,月,月-22,Sunday,December11,2022,10,、,很,很,多,多,事,事,情,情,努,努,力,力,了,了,未,未,必,必,有,有,结,结,果,果,，,，,但,但,是,是,不,不,努,努,力,力,却,却,什,什,么,么,改,改,变,变,也,也,没,没,有,有,。,。,。,。22:05:4622:05:4622:05,12/11/202210:05:46PM,11,、成功,就,就是日,复,复一日,那,那一点,点,点小小,努,努力的,积,积累。,。,。12月-2222:05:4622:05,Dec-2211-Dec-22,12,、,世,世,间,间,成,成,事,事,，,，,不,不,求,求,其,其,绝,绝,对,对,圆,圆,满,满,，,，,留,留,一,一,份,份,不,不,足,足,，,，,可,可,得,得,无,无,限,限,完,完,美,美,。,。,。,。22:05:4622:05:4622:05,Sunday,December11,2022,13,、不知香积,寺,寺，数里入,云,云峰。12月-2212月-2222:05:4622:05:46,December 11, 2022,14,、意志坚强,的,的人能把世,界,界放在手中,像,像泥块一样,任,任意揉捏。11 十二,月,月 202210:05:46 下,午,午22:05:4612月-22,15,、楚塞三,湘,湘接，荆,门,门九派通,。,。十二月2210:05 下午12月-2222:05,December11,2022,16,、少,年,年十,五,五二,十,十时,，,，步,行,行夺,得,得胡,马,马骑,。,。2022/12/1122:05:4622:05:46,11December2022,17,、空山,新,新雨后,，,，天气,晚,晚来秋,。,。10:05:46,下,下午10:05,下,下午22:05:4612月-22,9,、,杨,杨,柳,柳,散,散,和,和,风,风,，,，,青,青,山,山,澹,澹,吾,吾,虑,虑,。,。,。,。12,月,月-2212,月,月-22,Sunday,December11,2022,10,、阅读一,切,切好书如,同,同和过去,最,最杰出的,人,人谈话。22:05:4622:05:4622:05,12/11/2022 10:05:46PM,11,、越是没有,本,本领的就越,加,加自命不凡,。,。12月-2222:05:4622:05,Dec-2211-Dec-22,12,、越,是,是无,能,能的,人,人，,越,越喜,欢,欢挑,剔,剔别,人
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