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Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,ProductQuest,Product LifeCycle,ProductQuest,Feasibility,Evaluation,Tracking,Maturity,INFORMATION,Consumerevaluation,HEDONIC,-liking,-purchase intent,Intensity databy trained orconsumer panels,“Just right”databy consumer panels,PERCEPTION,-attribute data,Laboratoryanalysis,ANALYTICAL,-chemicalcontent,FeasibilityStage,Product Feasibility,Earlyevaluation of prototypeproducts,Identifyopportunities,understand risks of productweaknesses,provideR&Dwithimprovementdirection,Explore categoriesfor opportunities,Output-Product Profile,Cocoaaroma,Cocoaflavour,Malt/Cerealaroma,Creamytexture,Bitteraftertaste,Astringent aftertaste,Sweetflavour,Soyaftertaste,Dairy/Milkyaroma,Coffeeflavour,Roasted aroma,Mouthcoataftertaste,Overall liking,Weight,0.87,0.77,-0.67,0.62,-0.62,-0.62,0.53,-0.50,0.23,0.12,0.11,0.10,Output-Perceptual map,Evaluation Stage,Product Evaluation,Test improved products petitors,Fine-tuningproduct to optimumlevelpriortolaunch,Canincludeothermarketingcomponents-concept,pack,price,etc=Fine-tuningmarketingmix prior to launch,Output-Product Profile,Sweetness,Richness,Colour,Strengthofcoffeeflavour,Roasttaste,Creaminess,Consistency,Overall liking,Too weak,Too weak,Too light,Too weak,Too weak,Not enough,Not enough,7,18,6,43,23,18,15,Sweetness,Richness,Colour,Strength of coffee flavour,Roasttaste,Creaminess,Consistency,%,JustRight,26,11,10,3,5,9,6,Too strong,Too strong,Too dark,Too strong,Too strong,Too much,Too smooth,68,72,84,55,72,74,79,Product A,Output-Penalty Analysis,A istoo sweet,tooweakin coffeeflavour and tooweakin roasttaste,-2.1,-1.9,-1.9,-1.2,-1.0,-1.4,-1.0,-1.1,-1.4,-1.2,-1.5,-1.3,-0.8,-1.7,Penalty,Penalty,%,%,Products AandB,havethe most potential,Output-Potential Modeling,Influenceof,Overall liking,A,B,C,D,E,F,G,H,I,J,K,Output-Attributable Effects,30,(1),Maintenance:Product A must continue toprovide current perceptions,of color,consistency,and creaminess tomaintaincurrent level of,overall liking.,(2)Potential:ProductA must improveperceptions ofcoffee flavor strength,sweetness,androasttaste toincrease the level of overallliking.,*5-point poorto excellentscales,Maintenance(1),%,Potential(2),%,TrackingStage,ProductTracking,Monitorproducts-attributequality,brandpreference,Track healthandequityof product,assess changes in competitors,measure product variationagainstinternal quality control standards,Is product manufacturedata consistently acceptable standard?,Output-ControlChart,Output-PerceptualMap,Change overtime,MaturityStage,ProductMaturity,Assess costreduction opportunities-increase profit,Measureproductpreference-sales declining,Ingredient substitution=consumer retention,Gauge how much product change and ingredientchangeis possible,Output Options,There is significant(with 95%confidence)discrimination,TRIANGLE TEST,N=150,PRODUCT A,PRODUCT B,REFERENCE SAMPLE R,B,Significant 95%confidence level,DUO-TRIO TEST,PAIRED COMPARISON,ProductLifeCycle,ProductQuest,Feasibility,Evaluation,Tracking,Maturity,THANK YOU,
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