销售培训资料-高效的演讲技能课件

Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Effective Presentation Skills,Page,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Effective Presentation Skills,Page,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Effective Presentation Skills,Page,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Effective Presentation Skills,Page,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Effective Presentation Skills,Page,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Effective Presentation Skills,Page,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Effective Presentation Skills,Page,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Effective Presentation Skills,Page,*,Developing Effective Presentation Skills,高效的演讲技能,Sales Training,销售培训,Developing Effective Presentat,Developing Effective Presentation Skills,高效的演讲技能,Presentation is an integral part of the selling process whether selling to a customer or selling to your company,Good communication skills are essential in making an effective presentationwhether talking with one person or a group,We will discuss ways to make your presentation effective,Essentials of a Presentation,3 Principles of Effective Communication,Some Basic Rules,无论是面向客户还是公司,内部,，演讲都是销售流程中的重要环节,无论是面向单个对象，还是一群听众，在高效的演讲中，好的沟通技能都非常重要,我们将讨论如何使您的演讲更有效,演讲的要素,高效沟通的三个原则,一些基本规则,Effective Presentation Skills,Page 1,Developing Effective Presentat,What is Presentation?,何为演讲?,This stage of the selling process is the“show”,It is your chance to get your prospective clients senses involved,A presentation can be as simple as giving out a brochure with a quick explanation or as complex as what you may see at a trade show,How you present your“show”depends on what product or service you represent and your purpose,在销售流程的,这一,阶段，是,一场最精彩的,“,表,演”,这是您吸引潜在客户的好机会,演讲可以很简单，比如发出宣传册，简要地予以说明，也可以很复杂，比如贸易展览会上的演讲,如何,发挥,自己,的,“,表,演”，取决于您的产品和服务性质，也取决于您的目的,Effective Presentation Skills,Page 1,What is Presentation?何为演讲?Th,What is Presentation?,何为演讲,A presentation may be oral,or written,or both,A presentation may be in person or remote,A telephone sales call is a presentation,A presentation has three essential elements,演讲,可以是口头的，也可以是,书面,的，也可二者兼具,演讲可以是本人在场进行，也可以用远程方法进行,电话销售就是一种演讲,演讲有三大要素,Effective Presentation Skills,Page 1,What is Presentation?何为演讲A pr,Essentials of a Presentation,演讲的要素,An,Objective,an,Audience,.an,Approach,有,目标,有,听众,.有,方法,In any selling situation,understanding the perspective of your contact person is vital!,在任何销售场合，理解听众的,观点,都是至关重要的,!,Be sensitive to your audiences“style”and“pace”and adjust your demeanor to match,要对听众的“风格”和“节奏”感到敏感，并对自己的一言一行进行相应调整,Effective Presentation Skills,Page 1,Essentials of a Presentation 演,More Essentials,更多要点,Use positive words that assume your audience will agree with your position or select your product,If you have a break in the presentation,do a brief recap after resuming the presentation,A brief recap is just a restatement of the major points that you have covered so fara quick way to bring everyone back to where you were before the break,Any break allows your audiences mind to wander,Know the,general guidelines,for giving an effective presentation,使用正面的词语，让听众认同您的立场，或者选择您的产品,如果演讲中间休息，回来后要稍作回顾,简短的回顾是对到目前为止所说的要点进行复述能让大家迅速回到您休息前说到的地方,任何中断都有可能导致听众,偏离原来话题,在举办高效的演讲之前，需要了解一些基本的原则,.,Effective Presentation Skills,Page 1,More Essentials 更多要点Use positi,General Guidelines,基本原则,Tell them what you are going to tell them,告诉听众您要说的内容,Tell them,把这些内容表达出来,Tell them what you have told them,向听众总结这些内容,Effective Presentation Skills,Page 1,General Guidelines 基本原则Tell th,3,Principles of Effective Communication,高效沟通的三大方针,The preplanned part of your presentation consists of three“,knowns,”to be effective,Know your objective,Know your listener(audience),Know your approach,您事先准备的演讲内容必须包括“三个了解”，否则不可能有效,了解您的目标,了解您的听众（观众）,了解您的方法,Effective Presentation Skills,Page 1,3 Principles of Effective Comm,Know Your Objective,了解您的目标,The objective is the goal,the destination,the purpose,the targetit is what you want to achieveit is why you are there,The key word to identifying the objective is“why”,Once you objective is clearonce you know whyyou can begin to prepare your message,英文,中,目的也称目标.,终点.意向,等等它是您要取得的结果 是您在这里的原因,识别目标的关键词是“为什么？”,一旦目标明确一旦您知道了为什么.就可以准备阐述您的信息