商务信函的构成要素课件

,单击此处编辑母版标题样式,*,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Course Introduction,Practical Business English Writing,Teaching Key Points:to grasp parts of a business letter,Teaching Difficulties:proficient in composing a business letter,Teaching Objectives,To grasp parts of a business letter,To understand style of business writing,To know structures and placement of a business letter,Communicative Teaching Method;Multimedia Teaching,Teaching Methods,Principles of Good,B,usiness Writing,Five“Cs”principles,Clarity,use simple,short words and simple sentence structure,Conciseness,use words to replace phrases or clauses,Correctness,select correct words or phrases,Concreteness,us,e,concrete modifiers,Courtesy,use positive words and expressions instead of negative words and expressions,Style of Business Writing,The first impression a business letter makes often determines whether the letter will be read and the readers reaction to the letter,so business letter writers must,in addition to composing well-written sentences and paragraphs,communicate their thoughts in,efficient,appropriate,letter form,.,Unit 2 Letter Format,信函格式,2.1 Parts of a Business Letter,Leading-in,中文信函文书写作,由,标题、称谓、正文、祝颂语、落款与日期六,个要素组成,1.,标题,：第一行居中，适当拉大字距排列。,2.,称谓,：单位名称或单位负责人名称后加冒号，在第二行顶格写。,3.,正文,：用“兹”、“今”、“现”字领起，写介绍人的姓名、身份、人数、以及需要商洽、联系的事项。正文在第三行左空两格开始。,4.,祝颂语,：结语写完后，另起一行低两格写“此致”，另起一行顶格写“敬礼”。,注意：“敬礼”后可带感叹号，也可不带。“此致”的规范位置除了可另起一行低两格写，还可以紧接着结语写。,5.,落款,：通常与祝颂语间隔两行，在右下行位置写上发出介绍信的单位名称以及发出介绍信的年月日并加盖公章。,6.,日期,介 绍 信,南海电视台：,兹介绍我院中文系,xx,同学前往贵处联系暑期社会实习相关事宜，请接洽。,此致敬礼！,华南师范大学南海学院中文系,xx,年,6,月,(,盖章,),Letter Structures and Placement,1.Letterhead,（信头）,2.Date,（日期）,3.Inside Address,（信内地址）,4.Attention Line,（指明收信人）,5.Salutation,（称呼）,6.Subject Line,（事由）,7.Body,（正文）,8.Complimentary Close,（结尾敬词）,9.Signature,（签名）,10.Reference Initials,（打字员姓名缩写）,11.Enclosure,（附件）,12.Carbon Copy,（抄送）,Sample Letter,Hongxins Department Store,Shanghai Road,Nanjing,Jiangsu 210047,June 7,2003,Ketchum Collection Agency,1267 Hollywood Boulevard,Los Angeles,California 91404,U.S.A.,Attention Mr.David,Dear Sirs,Subject:Mr.Gary Daniels,Account,#69 112 003,Letterhead,Inside Address,Date,Attention line,Salutation,Subject Line,We thank you for your enquiry of 5 November.In compliance with your,Yours truly,Sig.Mary Zhang,Credit Manager,EM:mef,Enc.,cc our Shanghai Branch Office,Body,Complimentary Close,Signature,Reference Initials,Enclosure,Carbon Copy,1.Letterhead:,the essential particulars about the writer,The name of the firm,Its address and postal codes,Telephone number,Fax number,Internet address,E-mail address,A trademark or a brief slogan,etc.,Parts of a Business Letter,For example:,EASTERN TEXTILES IMP.&EXP.CO.,LTD.,12389 Changchun Road,Dalian,China,Tel:0411-86606811 Fax:0411-86507631,The name of the firm,address and postal codes,Telephone number,Fax number,Internet address,E-mail address,American one:Month/Day/Year,British one:Day/Month/Year,2.Date,For Example,April 1,2006,1st.April,2006,:the name and address of the organization receiving the letter,3.Inside Address,For Example,Hongxing Collection Agency,1267 Hollywood Boulevard,Los Angeles,California 91404,U.S.A.,If you send your message officially to an organization,an attention line allows you to send it directly to a specific individual,officer,or department.,4.Attention Line,For Example,Attention Ms.Alice Smith,For the attention of Mr.Smith,Attention:Mr.Smith,5.Salutation,:the polite greeting with which a letter begins.Its form depends upon the writers relationship with the receiver.,6.Subject Line,A subject line helps identify the subject of the letter.,It is often inserted between the salutation and the body of a letter,SUBJECT,:,OFFICE LETTER STYLE,For example,7.Body,This is the actual message of a letter.Most business letters are single-spaced with double line spacing between paragraphs.,8.Complimentary Close,Very truly yours,Sincerely yours,Cordially yours,It is merely a polite way of ending a letter.It is in keeping with the salutation.,e.g.,Formal:,Dear Sir(s)Yours faithfully,Gentlemen Truly yours,Less formal:,Dear Mr.Henry Yours sincerely,Dear Ms.Smith Yours cordially,9.Signature,2),Author,Title,and Department:,The author of the letter needs space to sign his or her name;therefore,three blank lines should be left above the typed name of the author.,If short,the authors title or department may appear on the same line as the authors name.,1),Organization Name:,If an organization name is used after the complimentary close,the name should be,typed entirely in capitals,two lines below the complimentary close.,It consists of,the signers initials in capitals,followed by a slash or colon followed by the,lowercase initials of the person preparing the letter.,e.g.,MZ/wg,10.Reference Initials,11.Enclosure(or Attachment),Enclosure/Attachment,Enc./At.,Enclosure:Copy of Invoice 6309,If something is enclosed,note it in the letter.,12.Car