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单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,*,Section,B,soap shampoo toothpaste sun glasses,What are these products?,What are they used for?,What do your friends say about the products and the ads?,.,Take TOSHIBA,take the world,The taste is great,Slogans,Whiter than white 3.For the shiniest hair ever,2.For that mysterious look 4.For silky skin,Products,What people say,_ 1.Easy Care Shampoo,_ 2.Lookout Sunglasses,_ 3.Beauty Cream,_ 4.Starshine Toothpaste,a.It tastes terrible.,b.It worked really well.,c.They dont even keep out the sun.,d.It didnt work.,No,No,Yes,No,1,2,3,4,1a,2a&2b,2c Pairwork,A:Have you ever,had Beijing Duck,?,B:Yeah.I love it.,A:Have you?,B:Yeah.And it made me,see a cartoon movie,surf the sea,go to a concert,3a Try to write some slogans about them.,Save the water,在当今飞速发展的社会里，广告无处不在。广告有哪些优点和缺点呢？,说说你对广告的看法：,Advertising:pros and cons,3a.Read the passge and answer the,questions:Whats the article about?,Do you agree with it?,Reading carefully and fill in the chart.,Advertising:pros and cons,Advantages of ads,Disadvantages,of ads,Ads can you help you _.,_.,_.,Ads make our cities and countries _.,Ads can be _and _.,Ads can lead you to,_.,compare products,save money,look ugly,confusing,misleading,buy sth.useless,tell you when stores,are having sales,Advertising:pros and cons,In the modern world,advertising is everywhere,！,Some,people think,that,ads are great.,Others,hate ads,saying,that,they make our cities and countryside look ugly.Many ads,are aimed specially at teenagers,and,some young people,see mo re than 100 advertisements,a day,.Its true,that,some ads can be very useful.,For instance,they can help you to,compare two different products,so that,you can buy the one you really need.They can also,help you save money,.,When,prices are listed,you can,go to the store,with the lowest price,.Ads also tell you,when,stores are,having sales,.,However,some advertising can be confusing or misleading.,Sometimes,the words,sound good,but,dont really,tell you anything about the quality of the product,.,At other times,the picture in an ad,looks a lot better,than,the real thing.,And,you have to be careful.,At times,an ad can,lead you to buy something,you dont need,at all,.,1 Many ads are,aimed,specifically,at,teenagers,and some young people see more than 100 advertisements a day.许多广告是特别针对青少年的，并且有些年轻人一天能看见100多条广告。,【讲解】,（1）和specifical相关的副词是specifically，意思是“专门地；特别地”。如：,I came here specifically to ask you a question.我是专门来问你一个问题的。,（2）句子中的aim是一个动词，意思是“针对”。它常构成词组be aimed at sb.，意思是“针对某人”。,The advertising plan is aimed at young people.这项广告计划是以年轻人为对象的。,The program is aimed at a teenage audience.这个节目针对的是十几岁的观众。,My remarks were not aimed at you.我的话不是针对你的。,动词aim还可以表示“瞄准”“以为目标”等意思。如：,He aimed with the gun.他用枪瞄准。,He aimed the gun at the enemy officer.他用枪瞄准了敌军军官。,【例1】汉译英,（1）他小心翼翼地用枪瞄准狮子，然后开了枪。,_,（2）他是一个瞄得准的炮手。,_,（3）你的话是针对准呢？,_,He aimed the gun carefully at the lion and fired.,He is a gunner aiming well.,Whom are your remarks aimed at?,Ads also tell you when stores are having sales.广告也告诉你何时商店有廉价出售。,【讲解】,句子中的词组have sales意思是“廉价出售”。其中的sale意思是“贱售；贱卖”。如：,The department store is having a sale this week.那家百货商店本周大减价。,I picked up some real bargains in the January sales this year.我在今年一月份大减价时买了一些真正的便宜货。,归纳：sale构成的词组常见的有：on sale上市；出售；廉价出售,The new model is not on sale in the shops.这种新款尚未上市。,for sale待售,Im sorry this painting is not for sale.很抱歉，这幅画是非卖品。,Excuse me,are these for sale?请问，这些是准备出售的吗？,【例4】汉译英,1）这种新款尚未上市。,_,2）此屋出售吗？,_,The new model is not on sale in the shops.,Is the house for sale？,1.,pros and cons,n,.,赞成和反对的理由 例如：,To consider all the,pros and cons,of a matter before reaching,a decision.作出决定前先好好考虑所有赞成和反对的理由。,2.,Its true,that some ads can be very,useful,.,一些广告的确很有用。,Its+adj.+that,其中,it,是形式主语,代替,that,引导的主语从句。,如：,It is strange that be had made a mistake.,真怪,他竟做错了。,(2),useful,adj.,有用的,useless,adj.,无用的,无价值的,e.g.a useful idea,有用的主意,a few useless suggestions,一些无价值的建议,3.,For instance,they can help you to,compare,two different products,so that,you can buy,the one you really need,.,他们能够帮你比较两种不同的产品,以至于你能买到,你真正需要的那个。,for instance,常用来引述证明论点或表明观点的范 例，可与,for example,互用。例如：,He is very strong.For instance,he held up a huge stone,easily yesterday.,他很强壮，比如他昨天轻而易举地举起了,一块大石头。,(2)compare,比较，对照,compare.with.,把,与,相比,e.g.If we compare French schools with British schools,we will,find many differences.,如果我们把法国的学校与英国的学校相比,会 发现许多不同之处。,compare.to.,把,比作,The poet compares the woman he loves to a rose.,这位诗人把他所钟情的女人比作玫瑰花。,so that,在此引导一个目的状语从句，意为“以便；为了”。,从句中的谓语动词常出现,can,may,will,等词。,e.g.You should return the digital camera to Mary so that she,will not be angry.,你应该还给玛丽那个数码相机，,以便她不会生气。当从句主语与主句主语一致时,可用,in order to,改为简单句。,We have to finish the task on time so that we can start another.,We have to finish the task on time _ start another.,so that,还可引导结果状语从句。,My pen fell under my desk,so that I couldnt see it.,我的钢笔掉在课桌下了,以致我看不见它了。,(4)the one you really need,是定语从句,the one,是定语从句中,的先行词,that,作为引导词在从句中做宾语省略掉了。,In order to,4.However,some advertising can be confusing or misle
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