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单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,?商务英语实训教程?上册,教师参考 Unit 6,教师用书,Unit6Business Plan,Pre-reading questions,Do you know how to write an effective and,efficient business plan?,Draft a mission statement.The mission statement should consist of a few concise sentences that convey exactly what you plan to achieve through your arts-based business endeavor.Describe your product.Your artist business plan must include a clear idea of the product you wish to sell.Conduct market research to see what kind of work does well in local,national and perhaps even global markets.Use your research to discuss your works viability in potential markets within the business plan.,Determine the best way to market your product.You can dip into your market research once more to make a decision about marketing options.Decide how much money your business should make.Your business plan needs to account for expenses such as materials,studio space,trade-show fees and start-up loans.Identify other sources of income and set short-term and long-term goals.Goals can include reaching certain markets over the course of several years or increasing net profit over the course of several years.,【文本翻译】,商务方案,或许制作商务方案中最困难的就是它的起始局部。统计数据、形成清晰的思路并且生产出成品可能是一件让人望而却步的工作。因此，着手制定一个商务方案最好的方法就是一步一步地来。首先，写出一份四至五页的摘要，涵盖当前的开展远景。随着你把方案的其它局部付诸于实施，这份摘要就是你和他人可以参照的开展蓝图。其次，开始制定方案的主要局部。,商务方案,尽管所有的局部和其它每一局部之间都是相互作用和相互影响的，首当其冲，企业家们常常最容易的做到的就是对其产品或效劳进行描述。这也通常是一位颇有眼光的企业家最具体的表现。不过,要记住,写一个商业方案并非完全是一个有序的过程。填写这个方案的各个局部，不管填写顺序如何，你都应该感到填写的内容言之有理。最后,在完成所有主要局部的第一稿后,再重写一个更短小、更简洁的概要(一到两页)。缺乏为奇的是,概要会完全不同于原来的摘要,因为所有的认知和重新修订使得商业方案的进程变得更加容易。,商务方案,人们普遍认为,商业方案是一份有生命力的文件。尽管你的初稿几经修改完善,但是从被印刷出来的那一天起，大多数的商业方案就已经过时了。这就意味着企业家将不断地对他们的商业方案进行更新和修改。一次又一次，商业方案的重要性并不表达在最终的产品上，而是在这个进程中点点滴滴积攒出来的真知灼见。商业方案是你的蓝本设想轮廓。它明确地表达了你的思想，为你和你的团队指明了具体的方向。,商务方案,你还会看到，它见证和记录了你的公司从诞生、成长到成熟的过程。每次做大的修订，商业方案都应保存下来并且存档，你可以偶尔回忆从中学到的教训。我觉得写商业方案尽管有点令人生畏,但它还是使人冲动、富有创造性，尤其是制定一份创始团队的商业方案。无论是品着一杯葡萄酒，还是喝着啤酒或者咖啡,和你的创业团队谈谈商务理念总是令人精神焕发。商业方案就是这些讨论中一个至关重要的结果。所以现在让我们来深入地研究如何撰写有效的商业方案。,New Words,词汇教学重点：,1.,articulate:tikjuleit,例句,1,：,Articulate speech is essential for a teacher.,对教师来说,口齿清,楚,是必不可少的。,例句,2,：,Im a little deaf,please articulate your words carefully.,我有些耳聋，,请把话仔细地说清楚。,pile kmpail,例句,1,：,How do we compile a balance of payments statements?,我们如何编,制收支平衡表,?,例句,2,：,It takes many years of hard work to compile a good dictionary.,编纂,一部好词典要花多年心血。,ponent kmponnt,例句1：The factory supplies components for the car industry.该工厂向,汽车业供给零部件。,例句2：A chemist can separate a medicine into its components.化学家,能把一种药物的各种成分分解出来。,4.concrete k:kri:t,例句1：I cant tell you anything concrete.这具体的我也说不上来。,例句2：He had nothing concrete to fasten it upon.他抓不到什么具体的,证据。,5.critical kritikl,例句1：It is difficult enough to be critical of our own mistakes.对我,们自己的错误采取批评的态度确实非常困难。,例句2：She viewed the findings with a critical eye.她以批评的眼光,看待这些研究结果。,6.crystallize kristlaiz,例句1：Shes trying to crystallize her ideas into a practical plan.她试,图把自己的想法订成可行的方案。,例句2：His vague ideas crystallized into a definite plan.他那些模糊,的想法变成了一个明确的方案。,7.,daunt d,:nt,例句,1,：,I was rather daunted by the thought of addressing such an,audience.,我一想到要对这样的听众讲话，就有些胆小。,例句,2,：,Danger didnt daunt the hero.,危险并没有吓住那英雄。,8.,entrepreneur,ntr,pr,n,:(r),例句,1,：,He is a shipping entrepreneur.,他是个航运企业家。,例句,2,：,The entrepreneur has become a news figure.,这位企业家变成,了新闻人物。,9.,facilitate f,siliteit,例句,1,：,Friendly contacts between different peoples facilitate the cultural,and economic interchange.,各国人民的友好接触促进文化和经,济交。,例句,2,：,We facilitate them to resist the enemy.,我们帮助他们与敌人对,抗。,10.,glean,li:n,例句,1,：,What useful thing can you glean from that?,哪些有益的事情你,能收集到的？,例句,2,：,He likes to glean the bamboo telegraph.,他喜欢收集小道消息。,11.invigorate invireit,例句1：I feel invigorated by all this fresh air!空气很清新，我觉得精,神焕发!,例句2：We must invigorate our nation.我们要使我们这个民族振作,起来。,12.maturity mtrti,例句1：My plan has gradually come to maturity.我的方案逐渐成。,例句2：His performance was full of maturity and poise.他的表现成熟,而稳健。,13.obsolete,bs,li:t,例句,1,：,This usage of the word is obsolete.,这个词的此类用法已经,废弃了。,例句,2,：,The obsolete regime is about to collapse.,那过时的政权即,将崩溃。,14.polish p,li,例句,1,：,I polished my buttons with a handkerchief.,我用手帕把钮扣,擦亮。,例句,2,：,Its an honest book but it hasnt been polished.,这本书写得真,诚坦率，但还未经润色。,15.sequential sikwen,l,例句,1,：,The Power test executes a single stream of database queries,in sequential order.,能力测试将以连续的次序执行一个数,据库查询流。,例句,2,：,This production of items follows a sequential production life,cycle.,物料的生产跟随着一个连续的产品生命周期。,Phrases,1.keep in mind,例句1：You should keep in mind what I have said.我刚刚说过,的你要记住。,例句2：Keep in mind that you have to be home by 11 oclock.记,住，你必须在十一点以前回家。,2.fill in,例句1：Ive written the skeleton of my report,but I have to fill in,the details.我已写出报告的梗概，但我必须补充细节。,例句2：Please fill in your jurisdictional district.请填写你的管辖。,3.look back upon,例句1：She looked back over a distance of ten years.她回忆过,去十年的时间。,例句2：She never looks back to the old days with regret.她从,不怀着悔恨的心情回忆过去。,4.dig in,例句1：The enemy scarcely had ti
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