电商运营部月度工作总结课件

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,运营部月度工作报告,2024/11/11,运营部月度工作报告2023/9/27,1,1,月度工作概述,2,工作完成情况,3,本月工作总结,4,下月工作计划,目录,CONTENTS,1月度工作概述2工作完成情况3本月工作总结4下月工作计划目录,2,1,月度工作概述,部门主要工作,上新与海报统计,全平台销售数据分析,优化,/,活动数据统计,Part One,1月度工作概述部门主要工作上新与海报统计全平台销售数据分析优,3,注：,11,月,YC,销售额环比,10,月降低,8.73%,品牌商销售额环比,10,月增长,19.10%,YC,订单数环比,10,月降低,14.52%,品牌商订单数环比,10,月增长,8.00%,第一部分,全平台总销售概览,11,月,10,月,环比增长,销售额,销量,订单数,销售额占比,销售额,销量,订单数,销售额占比,销售额,销量,订单数,自营,24759501,902961,258593,48.59%,27128706,1044696,302521,55.23%,-8.73%,-13.57%,-14.52%,品牌商,26194022,664657,503000,51.41%,21993104,673931,465720,44.77%,19.10%,-1.38%,8.00%,总计,50953522,1567618,761593,49121810,1718627,768241,注：第一部分 全平台总销售概览11月10月环比增长销售额销,4,第一部分,11,月一级类目销售概览,注：,11,月主要增长类目在服装饰品，环比,10,月增长,36.08%,，主要为品牌商冬季服装、保暖新品,一级类目销售分析,11,月,10,月,环比增长,销售额,销量,销售额占比,销售额,销量,销售额占比,销售额,销量,基础护肤,14686604,467607,28.82%,15098062,602679,30.74%,-2.73%,-22.41%,个人护理,10552750,460446,20.71%,11658587,519944,23.73%,-9.49%,-11.44%,服装饰品,10800047,213315,21.20%,7936725,161722,16.16%,36.08%,31.90%,彩妆香水,3173563,125365,6.23%,3685602,141542,7.50%,-13.89%,-11.43%,母婴儿童,4027926,90320,7.91%,3836471,107122,7.81%,4.99%,-15.68%,鞋靴箱包,1952272,40321,3.83%,2064879,39052,4.20%,-5.45%,3.25%,家居厨卫,2436353,79025,4.78%,2261792,75096,4.60%,7.72%,5.23%,食品饮料,1166647,44729,2.29%,914244,35623,1.86%,27.61%,25.56%,数码家电,1595060,17207,3.13%,1309273,17451,2.67%,21.83%,-1.40%,特殊商品,562301,29283,1.10%,356176,18396,0.73%,总计,50953522,1567618,49121810,1718627,第一部分 11月一级类目销售概览注：一级类目销售分析11月,5,第一部分,二级类目销售top10,销售概览,注：,11,月,top10,二级类目主要增长在女装、女性护理、内衣文胸、男装、面霜等类目，女装类目主要集中在大衣、外套等,二级类目销售,top50,11,月,10,月,环比增长,销售额,销量,销售额占比,销售额,销量,销售额占比,销售额,销量,面膜,4974020,269607,9.76%,5300554,326277,10.79%,-6.16%,-17.37%,护肤套盒,3863431,36398,7.58%,4038852,105069,8.22%,-4.34%,-65.36%,女装,3394656,48824,6.66%,2497345,40338,5.08%,35.93%,21.04%,减肥丰胸,2785060,83995,5.47%,3684307,96264,7.50%,-24.41%,-12.75%,女性护理,2475513,87394,4.86%,2170557,72143,4.42%,14.05%,21.14%,内衣文胸,1985419,39110,3.90%,1565339,30788,3.19%,26.84%,27.03%,男装,1828934,25696,3.59%,1242801,18874,2.53%,47.16%,36.14%,洗发护发,1756448,48009,3.45%,1939647,51390,3.95%,-9.44%,-6.58%,面霜,1300482,29396,2.55%,915704,26002,1.86%,42.02%,13.05%,面部精华,1226014,30225,2.41%,1234229,30741,2.51%,-0.67%,-1.68%,第一部分 二级类目销售top10销售概览注：二级类目销售t,6,第一部分,11,月基础护肤销售,top10,概览,二级类目,二级类目金额,一级类目金额,二级类目,/,一级类目,面膜,4974020,14686604,33.87%,护肤套盒,3863431,14686604,26.31%,面霜,1300482,14686604,8.85%,面部精华,1226014,14686604,8.35%,洗面,/,洁面,1220634,14686604,8.31%,眼霜,/,眼膜,706458,14686604,4.81%,纯露,/,爽肤水,657801,14686604,4.48%,乳液,426539,14686604,2.90%,卸妆,/,去角质,311224,14686604,2.12%,第一部分 11月基础护肤销售top10概览二级类目二级类目,7,第一部分,11,月,个人护理,销售,top10,概览,二级类目,二级类目金额,一级类目金额,二级类目,/,一级类目,减肥丰胸,2785060,10552750,26.39%,女性护理,2475513,10552750,23.46%,洗发护发,1756448,10552750,16.64%,手足部护理,991264,10552750,9.39%,牙膏,679870,10552750,6.44%,膏药贴,567718,10552750,5.38%,沐浴,/,身体,421328,10552750,3.99%,成人用品,301191,10552750,2.85%,润唇膏,/,唇膜,216320,10552750,2.05%,毛巾,109337,10552750,1.04%,第一部分 11月个人护理销售top10概览二级类目二级类目,8,第一部分,11,月,服装饰品,销售,top10,概览,二级类目,二级类目金额,一级类目金额,二级类目,/,一级类目,女装,3394656,10800047,31.43%,内衣文胸,1985419,10800047,18.38%,男装,1828934,10800047,16.93%,潮流裤袜,991681,10800047,9.18%,袜子,682897,10800047,6.32%,睡衣,527911,10800047,4.89%,内裤,448613,10800047,4.15%,手表,204909,10800047,1.90%,牛仔裤,/,裙,187236,10800047,1.73%,打底衫,137867,10800047,1.28%,第一部分 11月服装饰品销售top10概览二级类目二级类目,9,第一部分,11,月,彩妆香水,销售,top10,概览,二级类目,二级类目金额,一级类目金额,二级类目,/,一级类目,BB,霜,/,隔离,1149743,3173563,36.23%,口红,/,唇彩,1137621,3173563,35.85%,面部彩妆,433964,3173563,13.67%,妆前,/,粉底,112701,3173563,3.55%,走珠,/,香水,107591,3173563,3.39%,化妆用品,101435,3173563,3.20%,彩妆套装,96982,3173563,3.06%,指甲油,33527,3173563,1.06%,第一部分 11月彩妆香水销售top10概览二级类目二级类目,10,第一部分,11,月,母婴儿童,销售,top10,概览,二级类目,二级类目金额,一级类目金额,二级类目,/,一级类目,儿童服饰,1110112,4027926,27.56%,纸尿裤,/,湿巾,909853,4027926,22.59%,奶粉,625855,4027926,15.54%,儿童用品,323988,4027926,8.04%,新款童鞋,284811,4027926,7.07%,婴儿辅食,230011,4027926,5.71%,儿童玩具,160142,4027926,3.98%,婴童洗护,153130,4027926,3.80%,婴儿服饰,85747,4027926,2.13%,其他护理,70755,4027926,1.76%,第一部分 11月母婴儿童销售top10概览二级类目二级类目,11,第一部分,11,月,家居厨卫,销售,top10,概览,二级类目,二级类目金额,一级类目金额,二级类目,/,一级类目,被枕套装,465167,2436353,19.09%,纸巾,389915,2436353,16.00%,被子,/,被套,375471,2436353,15.41%,居家日用,318558,2436353,13.08%,衣物清洁,310578,2436353,12.75%,保温杯系列,133345,2436353,5.47%,健身运动,117187,2436353,4.81%,厨房用品,80956,2436353,3.32%,名灯灯饰,73785,2436353,3.03%,枕头,/,枕套,69416,2436353,2.85%,第一部分 11月家居厨卫销售top10概览二级类目二级类目,12,第一部分,11,月,鞋靴箱包,销售,top10,概览,二级类目,二级类目金额,一级类目金额,二级类目,/,一级类目,休闲鞋,769634,1952272,39.42%,男士皮鞋,318462,1952272,16.31%,高跟鞋,205117,1952272,10.51%,双肩包,189187,1952272,9.69%,单肩包,161457,1952272,8.27%,手提包,116697,1952272,5.98%,旅行箱,89312,1952272,4.57%,钱包,65468,1952272,3.35%,松糕鞋,13238,1952272,0.68%,拖鞋,9690,1952272,0.50%,第一部分 11月鞋靴箱包销售top10概览二级类目二级类目,13,第一部分,11,月食品饮料销售,top10,概览,二级类目,二级类目金额,一级类目金额,二级类目,/,一级类目,养生保健,411282,1166647,35.25%,咖啡,/,饮料,/,奶制品,195511,1166647,16.76%,养生滋补,111473,1166647,9.55%,坚果炒货,108150,1166647,9.27%,肉类,/,豆干制品,85443,1166647,7.32%,阿胶膏,76731,1166647,6.58%,饼干,/,糕点,/,膨化,54754,1166647,4.69%,茶叶,46197,1166647,3.96%,蜜饯果干,45709,1166647,3.92%,礼包,23463,1166647,2.01%