经贸英语文章选读UNIT 8 Corporate Culture

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,UNIT,8 Corporate Culture,CONTENTS,Teaching Aims,Text A,1,2,Text B,3,Supplementing Reading,4,1,TEACHING AIMS,After studying this unit,you are,required to,Have a general idea of,what corporate culture is,.,2.Understand,the three types of innovation,.,3.,Have a general idea of what,Walmart,culture is.,Text A,What is corporate culture?,Preview,questions,What is Hewlett-Packards corporate culture?,How did Southwest maintain its culture?,How does the Hofstede Cultural Orientation Model,classify cultures?,TEXT A Reading Comprehension,Read the following sentences and decide whether they are trueT)or falseF),1.In the authors opinion,corporate culture is typically created unconsciously,based on the values of the employees of an organization.(),2.Hewlett-Packard is a company whose corporate culture is based on respect for others,a sense of community,plain hard work.(),3.Southwest is the largest airline in the world by number of passengers carried per year(as of 2021).(),F,T,T,4.,According to Hofstede Cultural Orientation Model,people expect and accept power relations that are more consultative or democratic in cultures with large power distance.,(,),5.,In Hofstedes classifications of culture,masculine cultures mean the male are more competitive,assertive,ambitious,and zealous about the accumulation of wealth and material possessions than the female.,(),F,F,TEXT A Reading Comprehension,TEXT A Notes,Hewlett-Packard(,惠普,):,Hewlett-Packard Company,commonly referred to as HP,is an American multinational information technology corporation headquartered in Palo Alto,California,USA.HP is one of the worlds largest information technology companies and operates in nearly every country.,TEXT A Notes,HP specializes in developing and manufacturing computing,data storage,and networking hardware,designing software and delivering services.Major product lines include personal computing devices,enterprise servers,related storage devices,as well as a diverse range of printers and other imaging products.,TEXT A Notes,Southwest Airlines(美国西南航空公司):Southwest Airlines Co.is an American low-cost airline.The airline has its headquarters on the grounds of Dallas Love Field in Dallas,Texas.Southwest is the largest airline in the world by number of passengers carried per year(as of 2021).Southwest maintains the third-largest passenger fleet of aircraft among all of the worlds commercial airlines.As of May 3,2021,Southwest operates approximately 3,510 flights daily.,TEXT A New Words and Expressions:,1.faculty n.能力,才能；官能，天赋,The generic woman appears to have an extraordinary faculty for swallowing the individual.,一般妇女在婚后似乎有特别突出的抑制个性的能力。,2.norm n.标准，基准；定额，分配之工作量,The media made it into a scandal when,really,its many students Friday night norm.,媒体使它成为一丑闻的时候，真的，它是许多学生的星期五晚上标准。,TEXT A New Words and Expressions:,3.expend vt.花费；消耗；用光；耗尽,I expended energy,time,and care on my work.,我把精力、时间和心血花在工作上。,4.zealous adj.热心的，热情的，积极的,The children made zealous efforts to clean up the house for the Christmas party.,为了准备圣诞聚会，那孩子热心地忙着清扫房屋。,TEXT A New Words and Expressions:,5.,demeanor,n.,风度；举止；行为,The old soldier never lost his military,demeanor,.,那个老军人从来没有失去军人风度。,6.,radiate,vt.,辐射；传播；流露,Most light sources do not,radiate,equally in all directions.,大多数光源并非在所有各方面都等量地辐射。,TEXT A New Words and Expressions:,7.,vigilant,adj.,警惕的；警醒的；注意的；警戒的,Many parents are,vigilant,when it comes to monitoring the movies their kids watch and the video games they play.,许多家长十分注意孩子们看的电影或玩的电子游戏内容，生怕有过分的情节。,8.,distribute,vt.,分配；散布；分开；把,分类,They,distributed,political pamphlets in the hall.,他们在大厅里散发政治小册子。,TEXT A New Words and Expressions:,9.democratic adj.民主的；民主政治的；群众的 Democratic centralism is our Partys fundamental systems of organization and leadership.,民主集中制是我们党的根本组织制度和领导制度。,10.critique vt.批判；评论,Her job involves critiquing designs by fashion.,她的工作包括评判时装专业学生的作品。,TEXT A New Words and Expressions:,11.autocratic adj.专制的；专制的，专横的,Members of the laughter club described the order as autocratic.,“大笑俱乐部的成员却认为这是项专制的命令。,12.collectivism n.集体主义,The principle of collectivism is a rich,complete and unified system.,集体主义原那么是内涵丰富、完整统一的体系。,TEXT A New Words and Expressions:,13,.,value,vt.,评价；重视；估价,You know how much I,value,your work.,你知道我一直都很重视你的工作。,14.,explicit,adj.,明确的；清楚的；直率的；详述的,You must give me an,explicit,answer.,你必须给我一个明确的答复。,TEXT A Assignment,1.,Finish the rest of exercises of Text A,2.,Preview Text B,Text,B,Creating a Culture of Innovation,Preview,questions,How many types of innovation and what are they?,How can managers do a better job at driving innovation through the organization?,TEXT,B,Reading Comprehension,Describe the following words in English.,1.,innovation,the introduction of new things,ideas or ways of doing sth,2.boost,to make sth increase or become better or,more successful,TEXT,B,Reading Comprehension,3.elaborate,explain,or describe sth in a more detailed way,4.robust,strong a