某房地产市场报告

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,#,GUIZHOU,HOPE,贵阳市场分析报告,（）,合富辉煌,乐湾国际项目组,Part1,贵阳商品房整体市场分析,Part2,贵阳别墅及洋房市场分析,Part3,重点竞品项目分析,Part4 2013,年下半年市场预判,Part1,贵阳商品房整体市场分析,Part2,贵阳别墅及洋房市场分析,Part3,重点竞品项目分析,Part4 2013,年下半年市场预判,月度成交量价走势,贵阳商品房整体市场分析,2013,年上半年,贵阳商品房月度成交量价走势（套、元,/,）,2013,年上半年商品房共成交,38154,套，整体成交均价为,4779,元,/,。,从上半年的月度成交价格的变化对成交量的影响情况，市场对价格较为敏感。,排除受年底节日的影响，,3,月份表现最为典型，其中,3,月成交均价仅仅比,2,月环比下降2,.3%,，成交量却环比增加,62.3%,。,各面积段供销情况,2013,年上半年,贵阳商品房各面积段的供销量及成交价格情况（截止到,5,月,23,日）,从各面积段的供销量及去化情况来看，各面积去化率较低，均未过,4,成。,70-90,和,120-144,平面积段去化较好，库存压力较大。,144,平以上面积段整体去化率较低，去化率未过,25%,。,其中,70-90,平面积段共供应,36956,套，成交,12583,套，去化率为,34%,；,120-144,平面积段共供应,27311,套，成交,7848,套，去化率为,28.7%,；,144,平以上面积段共供应,11864,套，共成交,2925,套，整体去化仅为,24.6%,；,300,平以上面积段共供应,639,套，共成交,133,套，去化率为,20.8%,。,贵阳商品房整体市场分析,各总价段成交情况,2013,年上半年,贵阳商品房各总价段的成交情况,低总价产品为市场主力去化产品，,200,万以上产品市场占有率较低，仅,0.73%,。,其中,30-40,万总价段成交最多，共成交,11010,套，占总成交量的,28.86%,；,40-50,万总价段共成交,7739,套，占总成交量的占比为,20.28%,；,200,万以上总价段共成交,278,套，占总成交量的占比为,0.73%,，,300,万以上总价段共成交,156,套，占总成交量的占比仅为,0.41%,。,贵阳商品房整体市场分析,各物业成交情况,2013,年上半年,贵阳商品整体供销、存货及去化情况情况,无论是供应量、成交量，还是存货量，高层产品占据绝对市场份额，别墅产品的市场份额均较小。,其中高层产品的供销量、存货量均占市场整体的,94.2%,；别墅产品的是,0.9%,；洋房的占比分别是,1.8%,、,1.4%,、,2.0%,；多层的占比分别为,1.6%,、,1.7%,、,1.5%,；小高层的占比分别为,1.4%,、,1.8%,、,1.3%,。,贵阳商品房整体市场分析,物业类型,供应套数,供应面积,(,万,),成交套数,成交面积,(,万,),成交均价,(,元,/),库存套数,库存面积,(,万,),供应套数占比,成交套数占比,存货套数占比,去化率,独栋,293,6.78,82,3.44,14811,211,9.13,0.2%,0.2%,0.2%,28.0%,双拼,94,0.59,20,0.72,11783,74,2.60,0.1%,0.1%,0.1%,21.3%,联排,613,6.33,180,4.35,10806,433,10.31,0.5%,0.5%,0.5%,29.4%,叠拼,160,0.00,45,1.05,7727,115,2.74,0.1%,0.1%,0.1%,28.1%,花园洋房,2267,4.65,540,7.64,6592,1727,25.84,1.8%,1.4%,2.0%,23.8%,多层,2016,10.93,662,6.60,4099,1354,13.84,1.6%,1.7%,1.5%,32.8%,小高层,1812,3.73,673,8.13,3832,1139,14.24,1.4%,1.8%,1.3%,37.1%,高层,118590,471.68,35952,361.41,4584,82638,832.98,94.2%,94.2%,94.2%,30.3%,总计,125845,504.69,38154,393.33,4779,87691,911.68,100%,100%,100%,30%,贵阳商品房整体市场总结,贵阳商品房整体去化率较低，且成交主力面积段去化较好，但库存压力大，大面积产品去化率较低；,价格变化对成交量影响加大，市场对价格敏感度高；,低总价产品为市场主力去化产品，,200,万以上产品市场占有率较低，仅,0.73%,；,上半年市场去化情况不佳，库存量大，所以下半年的压力很大，竞争会更为激烈。,Part1,贵阳商品房整体市场分析,Part2,贵阳别墅及洋房市场分析,Part3,重点竞品项目分析,Part4 2013,年下半年市场预判,贵阳别墅市场分析,贵阳洋房市场分析,别墅,市,市场,分,分析,洋房,市,市场,分,分析,月度,成,成交,量,量价,走,走势,贵阳,别,别墅,整,整体,市,市场,分,分析,2013,年上,半,半年,贵阳,别,别墅,月,月度,成,成交,量,量价,走,走势,（,（套,、,、元,/,）,2013,年上,半,半年,别,别墅,共,共供,应,应,1158,套，,成,成交,327,套，,整,整体,去,去化,率,率为,28%,。,从上,半,半年,的,的月,度,度成,交,交量,价,价走,势,势可,以,以看,出,出，,价,价格,为,为别,墅,墅走,量,量的,重,重要,支,支撑,因,因素,，,，且,在,在,5,月达,到,到峰,值,值后,，,，,6,月成,交,交量,小,小幅,回,回落,，,，中,部,部维,稳,稳。,各面,积,积段,供,供销,情,情况,贵阳,别,别墅,整,整体,市,市场,分,分析,2013,年上,半,半年,贵阳,别,别墅,各,各面,积,积段,的,的供,销,销量,及,及成,交,交价,格,格情,况,况,小面,积,积别,墅,墅产,品,品为,市,市场,供,供销,主,主力,，,，同,时,时市,场,场竞,争,争也,比,比较,大,大。,200-250,平面,积,积段,为,为别,墅,墅供,销,销主,力,力，,共,共供,应,应,340,套，,成,成交,91,套，,去,去化,率,率为,26.7%,；其,次,次为,150-200,平和,250-300,平面,积,积段,，,，分,别,别供,应,应,200,套、,208,套，,成,成交,66,套、,58,套，,去,去化,率,率依,次,次为,33%,、,27.9%,；,350-400,平面,积,积段,排,排名,紧,紧随,其,其后,，,，共,供,供应,146,套，,成,成交,49,套，,去,去化,率,率为,33.5%,；其,他,他面,积,积段,成,成交,较,较差,。,。,各总,价,价段,成,成交,情,情况,贵阳,别,别墅,整,整体,市,市场,分,分析,2013,年上半,年,年,贵阳别,墅,墅各总,价,价段的,成,成交情,况,况,低总价,的,的别墅,仍,仍为市,场,场成交,主,主力，,市,市场对,真,真正的,高,高附加,值,值高端,别,别墅产,品,品有一,定,定的需,求,求。,从各总,价,价段的,成,成交套,数,数占比,来,来看，,各,各总价,的,的成交,量,量在今,年,年上半,年,年分布,较,较为平,均,均，集,中,中性表,现,现不明,显,显。,各物业,成,成交情,况,况,贵阳别,墅,墅整体,市,市场分,析,析,2013,年上半,年,年,贵阳别,墅,墅各类,物,物业供,销,销、库,存,存及去,化,化情况,各类别,墅,墅产品,中,中，小,面,面积、,高,高附加,值,值产品,去,去化相,对,对较好,，,，与别,墅,墅有同,质,质竞争,的,的洋房,较,较难去,化,化。,250-300,类独,栋,栋产品,（,（计入,独,独栋）,去,去化较,好,好，去,化,化率为,37%,；,150-250,联排,产,产品去,化,化较好,，,，去化,率,率为,30%,，叠拼,产,产品因,与,与洋房,产,产品存,在,在同质,性,性，去,化,化率较,低,低。,产品类型,面积段,供应套数,供应面积,(,万,),成交套数,成交面积,(,万,),成交均价,库存套数,库存面积,(,万,),供应套数占比,成交套数占比,存货套数占比,去化率,独栋,150-200,1,0.02,1,0.02,12613,0,0.00,0%,0%,0%,100%,250-300,62,1.72,23,0.64,12232,39,1.08,5%,7%,5%,37%,300-350,16,0.51,4,0.13,13231,12,0.38,1%,1%,1%,25%,350-400,62,2.40,21,0.81,21102,41,1.60,5%,6%,5%,34%,400-450,37,1.62,8,0.35,10079,29,1.27,3%,2%,3%,22%,450-500,53,2.49,7,0.33,16394,46,2.16,5%,2%,6%,13%,500-550,21,1.10,5,0.27,15189,16,0.83,2%,2%,2%,24%,550-600,4,0.23,2,0.11,15850,2,0.11,0%,1%,0%,50%,600,37,2.49,11,0.79,11955,26,1.70,3%,3%,3%,30%,合计,293,12.57,82,3.44,14811,211,9.13,25%,25%,25%,28%,双拼,150-200,1,0.02,0,0.00,0,1,0.02,0%,0%,0%,0%,300-350,30,0.99,5,0.16,10398,25,0.83,3%,2%,3%,17%,350-400,63,2.31,15,0.55,12196,48,1.76,5%,5%,6%,24%,合计,94,3.32,20,0.72,11783,74,2.60,8%,6%,9%,21%,联排,150-200,193,3.61,60,1.11,9737,133,2.50,17%,18%,16%,31%,200-250,241,5.45,69,1.56,12696,172,3.90,21%,21%,21%,29%,250-300,94,2.58,21,0.58,12546,73,2.00,8%,6%,9%,22%,300-350,49,1.61,14,0.47,9300,35,1.14,4%,4%,4%,29%,350-400,20,0.74,12,0.45,7279,8,0.29,2%,4%,1%,60%,450-500,14,0.65,4,0.19,8186,10,0.47,1%,1%,1%,29%,合计,611,14.64,180,4.35,10806,431,10.29,53%,55%,52%,29%,叠拼,130-150,2,0.03,2,0.03,9243,0,0.00,0%,1%,0%,100%,150-200,5,0.09,5,0.09,4988,0,0.00,0%,2%,0%,100%,200-250,99,2.22,22,0.48,7977,77,1.74,9%,7%,9%,22%,250-300,52,1.38,14,0.38,7940,38,1.00,4%,4%,5%,27%,300-350,1,0.03,1,0.03,6413,0,0.00,0%,0%,0%,100%,350-400,1,0.04,1,0.04,9072,0,0.00,0%,0%,0%,100%,合计,160,3.79,45,1.05,7727,115,2.74,14%,14%,14%,28%,总计,1158,34.3,327,9.55,11983,831,24.77,100%,100%,100