m4u1-reading-languagepoint

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,高 一 英 语,Module 4 Unit 1,Language points,授课教师,：郑艳群,Advertising,Revision(Fill in the blanks),Advertisements have become a part of our life.There are two main t_ of advertisements.One is called c _ advertisements,which are m_ to p _ a product or s _.But they dont tell people the c _ truth.Another one is called PSAs,which are often placed for f_.They d_ with many s_ problems,which often affect public w_.,romote,omplete,ree,eal,elfare,ervice,ypes,ommercial,eant,ocial,Nowadays,we can find advertisements almost wherever we go.We,are,so,used to,them that we often do not even realize(how many we see and hear,in a day,).I,did some research on,advertisements,and have some very important information to,share with,you.,What is an advertisement?,An advertisement uses words and pictures to,persuade people to buy,a product or service,or to,believe in,an idea.Newspapers,magazines,the internet,radio and television are,the most common places,to find them.There are two main types of advertisements commercial advertisements and public service advertisements(PSAs).,A,commercial,advertisement is one,which,someone has,paid for,to advertise a product or,service,.PSAs are often run,for free,and,are meant to,educate people about,health,safety,or any other problem(,that,affects,public welfare),.,Does an advertisement tell people the complete truth?,There are laws to protect people from advertisements(that cheat people).However,we still must be aware of the skilful methods used in ads to try and sell us things.Even if an ad does not lie,it does not mean(it is altogether innocent).One toothpaste ad declares,Bright-Teeth fights bad breath!this statement tries to fool you into assuming(that the toothpaste cures bad breath,yet it does not say that)!All it says is that it fights it,and that is not the same thing at all.,All it says is that it fights it,and that is not the same thing at all.One grocery tells customers,You are proud of your cooking,so shouldnt you buy the very freshest food?this ad is very clever,because it tells customers(they are good cooks).However,it never says(that this grocery has the freshest food)!The grocery just hopes(that when you read the ad,you will feel pleased with the nice comment,remember the words freshest food,and make a mental connection with the food in the grocery).We must not fall for this kind of trick!,Public service advertisements,Not all,ads,play tricks on,us,though,.PSAs use some of the same,methods,like,attractive,pictures and clever,language,but they are made,【,to serve the public,】,.PSAs,aim to,teach us and help us,lead better lives,.Our government understands this and,has been using,PSAs to educate people for many years.China,began a nationwide public service advertising,campaign,in 1996,and since then,various types of,PSAs have appeared around the country.,Finally,I wish to tell you this:think about why you should do the things(the ad suggests),or buy the product or service the ad promotes.When it comes to advertisements,we must all use our intelligence and not be a slave to them!,1.Nowadays,we can find advertisements almost wherever we go.,wherever名词性从句和让步状语从句,引导让步状语从句，表示“不管在到哪里”，相当于no matter where。如：,Wherever he goes,Ill go.不管他去哪里，我也去。,2.We are so used to them that we often do not even realize(how many we see and hear in a day).,so形容词或副词that.引导结果状语从句。意思是“如此以致于”。,当球迷看到贝克汉姆时，她们感动的哭了出来。,When the football fans saw Beckham,they got so excited that they cried out.,be used to,sth,/doing sth.,习惯于某事,/,做某事,e.g.I am not quite used to living here/city life.,I used to live in Nanjing.,Ex:,The new machine _production.,However I_it.,is used to increase;am not used to controlling,is used to increasing;dont used to control,used to increase;dont used to control,be used to do sth.被用来做.,Coal is used to cook.,A,Bamboo _ houses.,1),你以前常在星期天去钓鱼。,2),从前这里有一家餐厅。,3)竹子可以用来建筑房屋。,You _ on Sundays,.,_ a restaurant here.,used to go fishing,There used to be,can be used to build,3.A commercial advertisement is one which someone has paid for to promote a product or service.,不定代词one 作定语从句的先行词，泛指，表示或指代前文所提事物中的一个可数名词的单数形式。,例如句中的one就是指任何一种付费的、用来促销产品和效劳工程的a commercial advertisement。,Her husband is a middle school teacher,one who is very popular with young men.,她的丈夫是一位中学教师，是属于年轻人宠爱的那一种教师。,one=a middle school teacher,4.PSAs are often run for free,and are meant to educate people about health,safety,or any other problem(that affects public welfare).,定语从句,1)for free：free of charge/without payment 免费的,You can take the ticket for free.,每个孩子都会得到一本免费的书。,run vt 报刊登载，登出文章，广告照片,2).be meant to do 目的是/旨在做某事,希望工程旨在帮助那些失学儿童。,Project Hope is meant to help children who leave school.,mean doing 意味着,mean to do 预备做.,This means getting up early.,I mean to catch the early bus.,5.There are laws to protect people from advertisements(that cheat people).,定语从句,protect(from)疼惜免遭,我们应当疼惜地球免遭污染。,We should protect the earth from pollution.,stop/keep/prevent from 阻挡做某事,6.However,we still must be aware of the skilful meth