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Slide Title,Body Text,Second Level,Third Level,Fourth Level,Fifth Level,#,#,#,2003,Cisco Systems,Inc.All rights reserved.,Presentation_ID,Cisco,Core Technical,FY04 Q3 PR Plan,BFC Dec 29.2003,Content,Where are we today,Where will we get there,How will we get there,Where are we today,3,3,3,2003,Cisco Systems,Inc.All rights reserved.,Presentation_ID,Cisco PR Analysis-,Media Coverage Analysis,In November,Cisco enhanced its media coverage fastest.,In Dec tech,的传播量很大 主要原因事件驱动世界,ATM,发布,Core Tech Roadshow,Cisco 12800 launch,Product,Cat 6500,Cat 2970,Cisco 12800,Cisco 7600,FSB,Solution,Cisco 12800 background,FSB update briefing,IPV6,3/7,交换,Core tech requirement,Cisco PR Analysis-,Media Coverage Analysis,By now,North China is the hub for PR activities,Besides North China,West Chinas media coverage increased more than other areas.,Media coverage by region,Cisco PR Analysis-,Media Coverage Analysis,Cisco worldwide gets much attention,keeping balance with local news.,Channel is ignored to some extent.,Cisco voice in industry is still not loud enough.,Core tech Media coverage about 25%,Core tech PR focus IT&SP media,Cisco PR Analysis,-,Media Coverage,Overview,Objective,In Dec Tech,的传播量很大 主要原因事件驱动世界,ATM,发布/,Core Tech Roadshow/Cisco 12800 launch,PR Objective:,+),针对媒体关心的问题制造大的公关事件以驱动媒体,针对性的事件以影响北方以为的其他地区媒体,有效的通过网络媒体以提高传播速度和覆盖率,加大对,SP,媒体的投放,Core tech requirement,Product:Cat 6500/Cat 2970/Cisco 12800/Cisco 7600/FSB,Solution:Cisco 12800 background/FSB update briefing/IPV6/3/7,交换,Media Coverage Analysis,North China is the hub for PR activities,Core tech PR focus IT&SP media,Core tech Media coverage about 25%,Cisco PR Analysis,Core tech Q2,PR Review,Core tech,Routing,Switching,FSB,BBA,GSR,Low switch,High switch,Awareness,Relevance,Preference,Action,Core Tech PR,传播阶梯,PR Point,0,6,10,Product,Business Solution,Solution,Core Tech PR Content,Cisco PR Analysis-,Core tech Q2,PR Review,PR Point,Product,Business solution,Solution,0,10,6,10,Sale Point,GSR,Product,Businesssolution,Solution,0.26,0.33,0.41,PR,经验系,数,数,文章数,量,量,质,质量,媒,媒体权,威,威性,888,PRObjective:,+),Q2,的,GSRPR awareness,阶段完成,介,介于处于,Saleaction,下,Q3,的传播重点,快,快速推动,solution,和,Business solution,的公关工作,Cisco12800 launch news,PR awareness,Saleaction,当前状态,8,PR Point,CiscoPR Analysis-,CoretechQ2PR Review,CiscoPR Analysis-,CoretechQ2PR Review,BBA,Product,Business solution,Solution,Cisco7600Service,BBA,北京专访,Cisco7600,四川网通,深,深圳招行,台州电力,江,江苏网通,0.26,0.33,0.41,PR,经验系数,文章数量,质,质量,媒,媒体,权,权威性,7.588,777,787,7.38,PR Objective:,+),Q3 BBA,的传播阶段,将,将处于,PR preference,阶段,传,播,播重点将,放,放在,BusinessSolution,上,PR preference,Saleaction,当前状态,PR Point,FSB,FSB,系列产品,Cisco 3700,Product,Businesssolution,Solution,FSBIPT,FSB,成都专访,FSB,市场稿,0.26,0.33,0.41,PR,经验系数,文章数量,质,质量,媒,媒体权,威,威性,7.577,877,677,667,6.812,PR Objective:,+),PR awareness,Salepreference,Q3FSB,的传播阶,段,段需要完,成,成,PR awareness,到,PRRelevance,的转变阶,段,段,传播,重,重点放,Solution,的推广上,PR Point,当前状态,Cisco PRAnalysis-,Coretech Q2PR Review,Switch,Product,Businesssolution,Solution,0.26,0.33,0.41,PR,经验系数,文章数量,质,质,量,量,媒,媒体权,威,威性,77,788,77.57,PR Objective:,+),Q3 Switch,传播阶段,处,处于,PR Preference,阶段,介,于,于,Q2,的传播,solution,的传播较,少,少,Solution,的传播,Q3,将为重点,工,工作,Cat2970launchnews,Switch,北京/广,州,州专访,Switch GE/10GE,市场稿,Switch GE/10GE NZU/Woodside,878,7.5,PR Point,PR preference,Salepreference,当前状态,Cisco PRAnalysis-,Coretech Q2PR Review,Cisco PRAnalysis-,PR AnalysisOverview,综述,针对媒体,关,关心的问,题,题制造大,的,的公关事,件,件以驱动,媒,媒体,针对性的,事,事件以影,响,响北方以,为,为的其他,地,地区媒体,有效的通,过,过网络媒,体,体以提高,传,传播速度,和,和覆盖率,加大对,SP,媒体的投,放,放,Q3FSB,的传播阶,段,段需要完,成,成,PR awareness,到,PRRelevance,的,转,转,变,变,阶,阶,段,段,传,传,播,播,重,重,点,点放,Solution,的,推,推,广,广,上,上,Q3BBA,的,传,传,播,播,阶,阶,段,段,将,将,处,处,于,于,PRpreference,阶,段,段,传,传,播,播,重,重,点,点,将,将,放,放,在,在,BusinessSolution,上,Q2,的,GSRPRawareness,阶,段,段,完,完,成,成,介,介,于,于,处,处,于,于,Saleaction,下,Q3,的,传,传,播,播,重,重,点,点,快,快,速,速,推,推,动,动,solution,和,Businesssolution,的,公,公,关,关,工,工,作,作,Q3Switch,传,播,播,阶,阶,段,段,处,处,于,于,PRPreference,阶,段,段,介,介,于,于,Q2,的,传,传,播,播,solution,的,传,传,播,播,较,较,少,少,Solution,的传,播,播,Q3,将为,重,重点,工,工作,Wherewillwegetthere,15,15,15,2003,CiscoSystems,Inc.Allrightsreserved.,Presentation_ID,ContributiontoChina,CustomerSuccess,AdvancedTech,CiscoPRAnalysis-,PRStrategy,AdvancedTech(CoreTech),innovate,Smarter,Investment,Intelligent,Routing&Switching,EmphasizeCiscosleadershipinCoreTecharea.,CiscoPRAnalysis-,PRStrategy,Cisco12800,Cisco12000,Cisco10000,Cisco7600,Cisco7500,Cisco7300,Cisco7200,Cisco7100,Cat6500,Cat4500,Cat3750,Cat3755,Cisco3700,Cisco3600,Cat2970,Cat2950,Cisco2600,Cisco1700,Cisco800,为机,构,构建,立,立高,效,效,智能,的,的网,络,络,以,以使,机构,摆,摆脱,臃,臃肿,工,作运,营,营增,产,产/,增,增效,为企,业,业部,署,署方,便,便,灵活,快,快捷,的,的沟,通,通,网络,SP,Investment,Intelligent,Smarter,理性,诉,诉求,感性,诉,诉求,FSB,BBA,GSR,Lowswitch,Highswitch,FSI,LE&G,COM,SMB,为组,织,织建,立,立高,ROI,的网,络,络系,统,统,以实,现,现组,织,织应,用,用,网络,平,平台,获,获得,更,更,到的,利,利润,增,增长,点,点,引领/塑,造,造价值区间,便捷,实,实现,睿,睿智沟通,提升,企,企业,网,网络智商,CiscoPRAnalysis-,PRStrategy,FY03Q3Mainmessage(FromCiscobriefing),Cisco12800&7600launch,GSR,BBA,如何,利,利用,智,智能,宽,宽带,服,服务,营,营造,电,电信,宽,宽带,价,价值,空,空间,FSB,重点,强,强调,FSB,路由,器,器的,Security,解决,方,方案,在,在行,业,业中,的,的应,用,用,Switch,GE/10GEMetro-ELowswitch37
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