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单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Lesson 3,The Advertising Game,Lesson 3,Can you think of some advertisements you have seen?,List some places where you have seen advertising?,Can you think of some adve,in the street,in the street,at bus station,on the bus,at bus stationon the bus,advertisement on TV,on the radio,advertisement on TV on the rad,in the,magazine,in the magazine,on the Internet,on the Internet,spokesman,spokeswoman,spokesman spokeswoman,熟悉广告的相关词汇：,1.,to make,sth.known to the public,e.g.in a newspaper or on TV _,2.,something,used for advertising things,_,3.,the business,of encouraging people to buy goods by means of,ads,_,4.,the person,who makes,ads,_,advertiser advertise advertisement advertising,advertise,advertise,ment,advertis,ing,advertis,er,熟悉广告的相关词汇：1.to make sth.know,Read the text and do the exercises.,Read the text and do the exerc,True or False,1.“Tsing Tao Beer”tells you 3 pieces of information so it is attractive.,2.Advertisements must be attractive and creative.,3.The purpose of all advertisements is to make customers spend money.,F,T,F,True or False1.“Tsing Tao Bee,4.Producing public advertisements mentioned in the text is free.,5.The text inferred that advertisements are trying to sell you something makes customers bored.,6.The purpose of advertisements is creating something that has never been seen before.,F,T,F,4.Producing public advertisem,7.Standing out your advertisements is not easy because people are used to high standards of visual design.,T,7.Standing out your advertise,Read the text and complete the table.,Read the text and complete the,Paragraph 1,the classic ads,aim,contents,the,classic,ads,give information about finding _,_,a.the name of a,_,b.what the companies_,c.where they are _ and the _ names,products,company,sell,brand,located,certain,subject,Paragraph 1 the classic adsai,the classic ads,brand name,product,company name,location,the classic adsbrand nameprodu,Paragraph 2,the ads in the market,aim,contents,the,ads in the market,_and hold the _of the public,_ pictures or the words of _,advertisements that people _looking at,attract,experts,enjoy,attention,consist of,subject,Paragraph 2 the ads in the ma,the ads in the market,the ads in the market,Paragraph 3,modern ads,aim,contents,modern,ads,high _ of _ design,_the highest standards of design with _ linked to the products to make them more attractive,standards,visual,combine,ideas,subject,Paragraph 3 modern adsaimconte,modern ads,highest standards of visual design,light,thin,modern adshighest standards o,Paragraph 4,the top ads of today,aim,contents,the,top,ads,of,today,_ something that has never been seen before and is _ for people to look at,_,surprised,and new and _ideas,create,fascinating,humour,unusual,subject,Paragraph 4 the top ads of to,the top ads of today,humour,surprised and new and unusual idea,the best part,They make people forget that someone is trying to sell them something.,the top ads of todayhumour,su,Paragraph 5,the public ads,aim,contents,the,public,ads,make _ to society,encourage _ to _ in improving their neighbourhood,protecting the environment,and helping other people,citizens,participate,contributions,subject,Paragraph 5 the public adsaim,the,public,ads,protect the environment,make contributions to society,the public adsprotect the envi,1.,传统的,2.,公司,3.,合适的,4.,视觉的,5.,概念,6.,方法,7.,幽默,8.,市民,9.,预算,10.,商标,classic,corporation,suitable,visual,concept,approach,humor,citizen,budget,brand,1.传统的classic,11.,啤酒,12.,当代的,13.,贡献,14.,侄女,15.,外甥,16.standard,17.content,18.boom,19.advertiser,20.fascinating,beer,contemporary,contribution,niece,nephew,标准，水平,内容，目录,迅速增长,广告人,迷人的,11.啤酒beer,1.,certain,products,2.a,general,location,3.sewing machine,4.in direct competition,with,5.in the market,6.,in,the situation,7.hold the attention of the pubic,8.consist,of,9.,visually,attractive,10.enough to do,11.high,standards,of visual design,某些产品,大致位置,缝纫机,在和,直截竞争中,在市场中,在这种形势下,吸引公众的注意,由,构成,=be made,up of,视觉上有吸引的,足以做,视角设计的高标准,1.certain products某些产品,12.,显眼，突出,13.,在充满竞争的世界,14.,也就是说,15.,和,有联系,16.,为了利益,17.,公益广告,18.,对社会做出贡献,19.,鼓励某人做,20.,参加,21.,在过去的十年中,22.,在某方面教育,stand out,in a world full of competition,that is(to say),link to/with,for a profit,public advertisements,make contributions to society,encourage sb.to do sth,participate in,in/over/during the,last/past decade,educate sb.on,12.显眼，突出stand out,1.,What is the classic advertisement,?,Answer the following questions,It is one that gives information about,finding certain products.,1.What is the classic
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