营销管理架构chaer

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单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,第三章,词语翻译,3.1 商务英语词语翻译的注意事项,3.1.1 掌握确切词义,eg.agency,To seek help from a dictionary:,(1)a business or place of business providing a(usu specified)service 经销处,代理行,(2),esp AmE,a department of a government or of an international body,eg.agency,an employment agency,职业介绍所,an advertising agency,广告公司,news agency,通讯社,Government agencies,政府机构,3.1.2 一词多义,英语词汇,:游移(vacillant,context-dependent)、灵活(flexible),常依据搭配和上下文而变化;且英语的词义范围很容易扩大,英语词汇容易获得新义。,汉语词汇,:精确、固定,对上下文依赖性较小,且词义相对稳定,不易发生变化。,Example:cover,1.Our business activities cover a wide range of articles.,我公司经营的产品种类繁多。,2.The remittance covers all commissions due to you up to date.,汇款包括至今应付的所有佣金。,3.These rules cover all cases.,这些规则适用于所有情况。,4.Please open an L/C to cover this purchase.,请开立这笔货款的信用证。,5.The compensation will cover the whole loss.,此项赔款足以抵偿全部损失。,6.Breakeven point is reached when sales cover all costs.,当销售额能支付所有的费用时,就达到了损益平衡点。,7.Insurance is to be covered by the buyer.,由买方投保。,8.We wish to cover the consignment against All Risks for 110%of the invoice value.,我们想按发票金额的110为这批货物投保一切险。,9.In order to cover ourselves for the shipment we have drawn on you at sight.,为回收货款我们已向贵公司开出即期汇票。,但也有的时候,同一个汉语词汇,在英语里需要用不同的表达。例如:吞吐量,,Example:吞吐量,2001年福州港的货物,吞吐量,位列全国沿海港口第十一位,集装箱,吞吐量,位列全国沿海港口第十位。,The,turnover,of Fuzhou port ranked 11th among Chinese coastal ports while its container,operation,was listed as 10th in the year 2001.,目前港口,的,的通过能,力,力和货物,吞吐量,均已超过,亿,亿吨。2004年,宁,宁波港货,物,物,吞吐量,超过2.2亿吨,,同,同比增长22。,TheannualhandlingcapacityandthroughputofNingboPorthavebothexceeded100milliontons.In2004,theportsawathroughputof220milliontons,up22%overthepreviousyear.,例,一,一,中,中,的,的,吞,吞,吐,吐,量,量,表,表,示,示,“,“,实,实,际,际,已,已,经,经,完,完,成,成,或,或,预,预,计,计,完,完,成,成,的,的,货,货,物,物,数,数,量,量,”,”,,,,,例,例,二,二,则,则,表,表,示,示,“,“,处,处,理,理,能,能,力,力,”,”,、,、,“,“,通,通,过,过,能,能,力,力,”,”,或,或,“,“,物,物,料,料,通,通,过,过,量,量,”,”,之,之,意,意,。,。,表,表,示,示,前,前,者,者,常,常,用,用turnover,operation,volume,traffic,,,,,而,而,后,后,者,者,可,可,用,用capacity,designedcapacity,normalcapacity,handlingcapacity,throughoutcapacity,等,等,。,。,有,有,时,时,还,还,可,可,以,以,通,通,过,过,使,使,用,用,动,动,词,词,如,如handle,process,等,等,进,进,行,行,翻,翻,译,译,。,。,2003,年,年,营,营,口,口,港,港,吞,吐,吐,量,量,为4009,万,万,吨,吨,,,,,其,其,中,中,集,集,装,装,箱,箱40,万,万,标,标,箱,箱,。,。,In2003PortofYingkou,processed,40.09milliontonsofcargo,including400,000TEUofcontainerizedcargo.,注,释,释,:,:,TEU,是,英,英,文,文Twenty,footEquivalentUnit,的,的,缩,缩,写,写,。,。,是,是,以,以,长,长,度,度,为,为20,英,英,尺,尺,的,的,集,集,装,装,箱,箱,为,为,国,国,际,际,计,计,量,量,单,单,位,位,,,,,也,也,称,称,国,国,际,际,标,标,准,准,箱,箱,单,单,位,位,。,。,Example3,Since1999Egypthasplungedintoaneconomiccrisisandbeenshortofforeigncurrency,thereforethegovernmentcannotsticktotheformerexchangerateofEgyptianPound.SinceJanuarythisyear,Egyptstartedtoadopt,floating,rate,policy,.,自1999,年,年,以,以,来,来,,,,,埃,埃,及,及,经,经,济,济,陷,陷,入,入,危,危,机,机,,,,,外,外,汇,汇,短,短,缺,缺,,,,,政,政,府,府,无,无,法,法,坚,坚,守,守,埃,埃,镑,镑,的,的,原,原,汇,汇,率,率,从,从,今,今,年,年1,月,月,起,起,埃,埃,及,及,开,开,始,始,实,实,行,行,浮,浮,动,动,汇,汇,率,率,制,制,。,。,Example4,华,华,尔,尔,街,街,词,词,典,典,(,(,原,原,著,著R.L.Shook),中,文,文,版,版,(,(,中,中,国,国,商,商,业,业,出,出,版,版,社,社,,,,2002,年,年,),),“,“,填,填,补,补,了,了,国,国,内,内,证,证,券,券,类,类,专,专,业,业,词,词,典,典,出,出,版,版,的,的,一,一,项,项,空,空,白,白,”,”,Floatationcost,:,原,原,译,译,:,:,流,流,动,动,成,成,本,本?,theexpenseinvolvedinissuinganewsecurity.Normally,thefloatationcostsarehigherforstocksthanforbondsbecausedistributioniswiderandcommonstocksaregenerallymorevolatile,(of aquickly changing,undependable nature).,改译:发行,成,成本,Otherexamples-1,We received,advice,thatthe goodshad been dispatched.,Oxford,:,(espcommerce),formal note giving informationabout a transaction,etc.,我们收到了,关,关于货物已,发,发出的,通知,。,Otherexamples-2,D/P:DocumentsAgainstPayment,付款交单,against意为“,凭,凭为条件,,,,以为前,提,提”,People must have their money deposited in banks beforetheycan draw checksagainstit.,凭,凭,用,(*没学,过,过商业概论,的,的同学可以,借,借商贸方向,上,上学期的书,和,和材料看看),Otherexamples-3,1.Beneficiary受,益,益人(即,出,出口商),,不,不是“收益,人,人。,2.Payee,收,收款人,,而,而付款人应,该,该用“drawee”,。,。,3.Shipper为托运,人,人。提单的,抬,抬头一栏常,有,有这样几个,字,字:toorder ofshipper 即:,“,“凭托运人,(,(发货人),指,指示”。这,里,里的托运人,指,指的是货主,(,(出口商),。,。,4.Discrepancy指单证中,的,的“不符点,”,”。,5.Holderin due course 正,当,当持票人,,它,它与bona-fide holder属于,同,同一种意思,,,,都是“善,意,意持票人”,。,。,Otherexamples-4,Groupworkafter class(4-5人一组),含术语的句,子,子.doc,1.Every groupwillsubmit onecopynextweekbefore class.Writeallthe namesof your group members onthe paper.Illgivea mark toeachgroup.,2.There will also be anoralcontest among the 6-8 groups next week.,词,词语意义,的,的感情色彩,Page20,注释:underwriter(UW;U,W)核保,人,人;承保人,:,:指保险公,司,司内决定承,保,保与否和进,行,行风险选择,的,的专业人员,。,。,1.Appreciate the translationof“sympathetic,”,”&“do not succeed”.,2.Any improvement for the twosentences?,词,词语使用,的,的语体,eg.,We are delighted toknowthat,you deal with exportof Chinese chinaware.Could you supplyus 300 sets oftablewarefor shipment beforethe end ofMay?,欣悉,贵方是中国,陶,陶瓷器出口,商,商。请问能,否,否为我方供,应,应300套,餐,餐具?希五,月,月底前交货,。,。,表,表达方式,的,的调整,eg.If your prices,are in line,wetrustbusinesscan,materialize,.,如果你们的,价,价格,合适,,我们相信,可,可以,成交,。,简,简洁达意,Owingto the last summers exceptionallycoolclimate we were sooverloadedwithenormousstockthatwe were unableto keep them in stock and webelieve th
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