剑桥商务英语中级ProposalWriting

,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,#,单击此处编辑母版标题样式,BEC-,Proposal Writing,大学英语拓展课程,剑桥商务英语（,BEC,）中级,常州大学外国语学院 杨国萍,Introduction to Proposal Writing,Basically,proposals are,persuasive presentations,.,Purpose:,to solve a problem,alter a procedure,find answers to questions,or conduct research on a topic of mutual interest.,120-140 words,no significant difference between the format required for proposals and reports,Proposals can use various delivery media,such as letter,fax,email,etc.,Introduction to Proposal Writing,A Typical Structure for Proposals,Introducing the Proposal,Providing Reasons/Comparing Pros and Cons,Balancing and Concluding,Lead-in:Reading exercise on p.72,In response to your enquiry about/Further to,At present the company seems to be performing(wellbadly),On the one handbut on the other,One advantage/disadvantage is that,One other thing to consider is,DespiteI would still suggest that.,Overall,I would strongly recommend that.,The fact thatmakes this a good|poor investment opportunity.,Go to the Writing Task on p.73,Reading:A Proposal,A salesperson who works for a company renting office space has faxed the proposal below to a client.Read it and answer question 1-3.,1.What are the needs of the client?,2.Is the salesperson able to meet those needs?,3.What are the benefits of the second location?,Dear Mr.Rice,Thank you for your order by fax.Further to your request for office space for twelve months.Id like to mention that I can also offer you a 10%discount for bookings of an eighteen-month period.,You enquired about availability at the Virginia Walk Centre and offices are still vacant.However,please note that there is limited parking and some offices are on different floors.As an interesting alternative,you might wish to consider a new premises called Dockside(about one mile down the riverside from Virginia Walk).It has the following features:,a first-floor open-plan office space(75m2)with wonderful views of the old harbour.,a convenient three-minute walk from the station and ideal for cyclists with a path along the riverside,suitable parking facilities for over twenty staff.,FAX,Please consider this possibility and note the discount would still apply.A visit to this premises can be arranged,although I would suggest a prompt decision on this second option.,I look forward to hearing from you in the very near future.,Yours sincerely,Hugo Jones,1.What are the needs of the client?,2.Is the salesperson able to meet those needs?,3.What are the benefits of the second location?,The client needs office space for 12 months.,The salesperson can meet those needs and also wants to try and sell a little more in addition.,The second location offered has these benefits:,offices on the same floor,wonderful views,more convenient than the other location for transport,suitable parking facilities,Dear Mr.Rice,Thank you for your order,by fax.,Further to your request for,office space for twelve months.,Id like to mention that I can also,offer you a 10%discount for bookings of an eighteen-month period.,You enquired about availability at the Virginia Walk Centre and offices are still vacant.However,please note that,there is limited parking and some offices are on different floors.,As an interesting alternative,you might wish to,consider a new premises called Dockside(about one mile down the riverside from Virginia Walk).,It has the following features:,a first-floor open-plan office space(75m2)with wonderful views of the old harbour.,a convenient three-minute walk from the station and ideal for cyclists with a path along the riverside,suitable parking facilities for over twenty staff.,Please consider this possibility and note,the discount would still apply.A visit to this premises can be arranged,although,I would suggest a prompt decision on,this second option.,I look forward to,hearing from you in the very near future.,Yours sincerely,Hugo Jones,FAX,Writing:A fax,Spacesaver,company which rents warehouse space to businesses,has been sent this fax.Look at the fax and the other information below and answer the following questions.,To:Spacesaver,From:Randy Burr,Subject:Renting warehouse space,Further to our discussion last week in which I outlined our need for warehousing over the next eighteen months,I would like to enquire if the warehouse space is still available at the W1 site.,We would have the following requirements:,warehouse of 100m2,24-hour access,must have security,adequate parking for twenty and easy access,BROWN&BURR,offer 10%discount for two-year booking,Three lots currently available:,75m2,50m2,50m2,Warehousing,W1,Circular,Storage,New,warehousing,space,NOW OPEN.,All space available from 25m2 to 100m2.,Two thirds the price of W1,Based in city centre.Could offer two spaces at 50m2 but more expensive.Poor access and parking for five at most,Outside of city centre.30-minute drive from Brown and Burr,Just off motorway.Easy access for lorries and adequate parking.Brand new facility.CCTV and security firm check once a night.,W