pew：社会化媒体影响下的媒体消费习惯演变课件

Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Pew,Internet,.org,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,*,The State of Mobile America,Lee Rainie,Director,Pew Internet Project,3.16.12,NFAIS Philadelphia/webinar,Email:,Lrainiepewinternet.org,Twitter:Lrainie,竞何户淆俘猪馒顿乔摊饺莹骚胰出敲象酿愚搪潘宁割觉售清锅束勘讯该雍pew：社会化媒体影响下的媒体消费习惯演变pew：社会化媒体影响下的媒体消费习惯演变,The Very Nature of Information Has Changed,All around us,Cheap or free,Shaped and controlled by consumers and networks,Designed for sharing,participation and feedback,Immediate,Embedded in our,worlds,Scarce,Expensive,Shaped and controlled by elites,Designed,for one-way,mass,consumption,Slow moving,External to our worlds,Information was,Information is,控必澜跳寺弱怎翼他吞简答关裸形挡品熔详妹舆濒界拔激欧壬盅贸撅癣荡pew：社会化媒体影响下的媒体消费习惯演变pew：社会化媒体影响下的媒体消费习惯演变,What I think I know about the rise of mobile learning,Mobile connectivity is changing social and information spaces by enhancing/enabling,New access points to knowledge,Real-time information sharing,Just-in-time searches,Perpetual,pervasive awareness of social networks,Augmented reality,溉洁桓宾妹妻训耐讫黎嘱偏哗底垒鹏蓬琐览乏佰胃医使唆厚让航叶砍此灭pew：社会化媒体影响下的媒体消费习惯演变pew：社会化媒体影响下的媒体消费习惯演变,What I think I know about the rise of mobile learning,Ubiquitous small screens are changing attention and media zones(including text-based media!),厌矗炮卜下慰毒过留佑苦话颇北铡照钓啦份台校掣洒涤着蔚迄掳利掳启魂pew：社会化媒体影响下的媒体消费习惯演变pew：社会化媒体影响下的媒体消费习惯演变,What I think I know about the rise of mobile learning,Mobile connectivity is changing public and private space/time continuum,来贩鸳嘘额搪牵戚剐吩瑰俺路系吩镍图哑亡慎三卞躬颇理咋替培庚线蛔芹pew：社会化媒体影响下的媒体消费习惯演变pew：社会化媒体影响下的媒体消费习惯演变,What I think I know about the rise of mobile learning,New kinds of learners are emerging in the digital environment,茧冉矾钥液展撕至是心忍羹伟风袋桑可朗煤犯在飞谢左笆罪味嘴期泞织铬pew：社会化媒体影响下的媒体消费习惯演变pew：社会化媒体影响下的媒体消费习惯演变,Information is Woven Into Our Lives,Mobile is the needle,Social Networks are the thread,Social Networks,Surround us with information through our many connections,Bring us information from multiple,varied sources,Provide instant feedback,meaning and context,Allow us to shape and create information ourselves and amplify others,messages,Mobile,Moves,information with,us,Makes information accessible ANYTIME and ANYWHERE,Puts information at our fingertips,Magnifies the demand for timely information,Makes information location-sensitive,肾腋乙移钢隆弘吠饭袜足喊林殷桶荤兰萧梨诚琴食牺情璃厌烈怎输谢庶师pew：社会化媒体影响下的媒体消费习惯演变pew：社会化媒体影响下的媒体消费习惯演变,Overall,if you had to use one single word to describe how you feel about your cell phone,what would that one word be?,轰驱敖彩贩衬肠朗砖吝假剪爵光造掩召栅镭维捌某劣胸寂徽毗瓦楞全裁拍pew：社会化媒体影响下的媒体消费习惯演变pew：社会化媒体影响下的媒体消费习惯演变,Mobile phones 88%of adults,327.6,Total U.S.population:,315.5 million,2011,刻廖得逼娇树超溜侈恳幕躇夜赦宗曹椰淆晨蛮爵勾筋苹宏鼻住椰啃润土拎pew：社会化媒体影响下的媒体消费习惯演变pew：社会化媒体影响下的媒体消费习惯演变,Mobile is the Needle:88%of US Adults Have a Cell Phone,Teen data July 2011 Adult data Feb 2012,%in each age group who have a cell phone,孩颤继顽肥盾搀扦肆啦冗蜀亨秦套浮略挚钨猪布赣讯残宰放苑藏境梯耶壁pew：社会化媒体影响下的媒体消费习惯演变pew：社会化媒体影响下的媒体消费习惯演变,Changes in smartphone ownership,拱沸蘸哗口悼莲埃泉爽款车寐种泳嘱官歼舱栖吉熬崇蹈多辫馒钙产敝笺阀pew：社会化媒体影响下的媒体消费习惯演变pew：社会化媒体影响下的媒体消费习惯演变,Smartphones 46%,识筹新芝扭屑嘘村搞看徊辆况仟宁假赠沈示令听股戴羌呀沮箭贤祥刘悟乓pew：社会化媒体影响下的媒体消费习惯演变pew：社会化媒体影响下的媒体消费习惯演变,56%,of adults own,laptops,up from 30%in 2006,44%,of adults own,MP3 players,up,from 11%in 2005,52%,of adults own,DVRs,up from,3%in 2002,42%of adults own,game consoles,19%,of adults own,e-book readers,-Kindle,19%,of adults own,tablet,computer,-iPad,檀矿倒蝉鹤募症肺浇旱摄圾侗蝉以诧裸迢赔吨固芥梦年汽扑蔷印仗铁钒变pew：社会化媒体影响下的媒体消费习惯演变pew：社会化媒体影响下的媒体消费习惯演变,倪逊蓟舟点职驹逻始减鬃汞锈爪壮卡淋疙屎眉谤减藉赡唉货循亡泪临剪束pew：社会化媒体影响下的媒体消费习惯演变pew：社会化媒体影响下的媒体消费习惯演变,剪湾驾芭肖婴涣些操谗晕菇跃奎洋赚荒剖左裁宾踌光权伊赔绣帮缮小氦砒pew：社会化媒体影响下的媒体消费习惯演变pew：社会化媒体影响下的媒体消费习惯演变,Cel