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Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,0000,P1EYYMMDD.CHARGEXXXPR,*,*,Footnote,Source:Sources,Unit of measure,Text,Text,Text,Text,LEVEL SEPARATE 4,0,TextTextTextTextLEVEL SEPARATE,Plan,Implement,Support,LINKS 3,1,PlanImplementSupportLINKS 31,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,2,X2 CUBED,2,TextTextTextTextTextTextTextTe,2,X2 TOWER,3,2X2 TOWER3,Text,Text,Text,Text,Text,Text,SIZES IN,4,TextTextTextTextTextTextSIZES,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,JOINT,5,TextTextTextTextTextTextTextTe,Text,Text,Text,Text,SPOTLIGHT,6,TextTextTextTextSPOTLIGHT6,Text,Text,Text,Text,Text,Text,STAIRCASE,7,0000P1EYYMMDD.CHARGEXXXPR,TextTextTextTextTextTextSTAIRC,Strategy,Skills,Systems,Staff,Shared,values,Structure,Style,7,S,8,StrategySkillsSystemsStaffShar,New entrant,Suppliers,Industrycompetitors,Buyers,Substitutes,FORCES AT WORK,9,New entrantSuppliersIndustryc,5,Ps MARKETING,Place,Price,Product,Package,Positioning promotion,Product offering,10,5Ps MARKETINGPlacePriceProduct,Text,Text,WIRE CUBES,11,TextTextWIRE CUBES11,Text,Text,Text,Text,CUTOUT 3D,12,TextTextTextTextCUTOUT 3D12,Text,Text,Text,LINEAR A 3D,13,TextTextTextLINEAR A 3D13,Text,Text,Text,Text,LINEAR B 3D,14,TextTextTextTextLINEAR B 3D14,Text,Text,Text,LINEAR C 3D,15,TextTextTextLINEAR C 3D15,Text,Text,Text,LINEAR D 3D,16,TextTextTextLINEAR D 3D16,Text,Text,Text,Text,LINEAR E 3D,17,TextTextTextTextLINEAR E 3D17,Text,Text,Text,LINEAR G 3D,18,TextTextTextLINEAR G 3D18,Text,Text,LINEAR I 3D,19,TextTextLINEAR I 3D19,Text,Text,Text,Text,LINEAR J 3D,20,TextTextTextTextLINEAR J 3D20,Text,LINEAR N 3D,Text,Text,Text,21,TextLINEAR N 3DTextTextText21,Text,Text,Text,LINEAR P 3D,22,TextTextTextLINEAR P 3D22,LINEAR Q 3D,Text,Text,23,LINEAR Q 3DTextText23,Text,Text,LINEAR Q 3D,24,TextTextLINEAR Q 3D24,Text,Text,Text,PROPELLER 3D,25,TextTextTextPROPELLER 3D25,SPIRAL1 3D,26,SPIRAL1 3D26,Spiral,Brakes,Tube in tube,SPIRAL2 3D,27,0000P1EYYMMDD.CHARGEXXXPR,SpiralBrakesTube in tubeSPIRAL,STARS 3D,28,0000P1EYYMMDD.CHARGEXXXPR,STARS 3D280000P1EYYMMDD.CHARGE,RINGS 3D,29,0000P1EYYMMDD.CHARGEXXXPR,RINGS 3D290000P1EYYMMDD.CHARGE,PERSPECTIVE 3D,30,0000P1EYYMMDD.CHARGEXXXPR,PERSPECTIVE 3D300000P1EYYMMDD.,ARROW 3D,31,0000P1EYYMMDD.CHARGEXXXPR,ARROW 3D310000P1EYYMMDD.CHARGE,CUBES1 3D,32,0000P1EYYMMDD.CHARGEXXXPR,CUBES1 3D320000P1EYYMMDD.CHARG,CUBES2 3D,33,0000P1EYYMMDD.CHARGEXXXPR,CUBES2 3D330000P1EYYMMDD.CHARG,*,Footnote,Source:,CUBES3 3D,34,0000P1EYYMMDD.CHARGEXXXPR,*FootnoteCUBES3 3D340000P1EY,Text,Text,SCALE,35,TextTextSCALE35,Text,Text,SCALES,36,TextTextSCALES36,ARROWS,Text,Text,Text,Text,Text,Text,Text,37,ARROWSTextTextTextTextTextText,LEVEL 1,Text,38,LEVEL 1Text38,LEVEL 2,Text,Text,39,LEVEL 2TextText39,LEVEL 3,Text,Text,Text,40,LEVEL 3TextTextText40,LEVEL 4,Text,Text,Text,Text,41,LEVEL 4TextTextTextText41,LEVEL 5,Text,Text,Text,Text,Text,42,LEVEL 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TITLE,Text,Text,Header,Header,Header,Header,Header,Text,Text,Text,Header,Text,53,TextFLOW 6 TITLETextTextHeader,BLADES,Text,Text,Text,Text,54,BLADESTextTextTextText54,BOX,Text,Text,Text,Text,55,BOXTextTextTextText55,BOX,Text,Text,Text,Text,56,BOXTextTextTextText56,CYCLE 1,Text,Text,Text,57,CYCLE 1TextTextText57,CYCLE 2,Text,Text,58,CYCLE 2TextText58,UPON 2,Text,Text,59,UPON 2TextText59,CYCLE 3,Text,Text,Text,60,CYCLE 3TextTextText60,CYCLE 4,Text,Text,Text,Text,61,CYCLE 4TextTextTextText61,CYCLE 5,Text,Text,Text,Text,Text,62,CYCLE 5TextTextTextTextText62,CYCLE 6,Text,Text,Text,Text,Text,Text,63,CYCLE 6TextTextTextTextTextTex,CYCLE 7,Text,Text,Text,Text,Text,Text,Text,64,CYCLE 7TextTextTextTextTextTex,CYCLE 8,Text,Text,Text,Text,Text,Text,Text,Text,65,CYCLE 8TextTextTextTextTextTex,Text,INCOMING,Text,Text,Text,Text,Text,66,TextINCOMINGTextTextTextTextTe,RIBBON,Text,Text,Text,Text,Text,67,RIBBONTextTextTextTextText67,RING,Text,Text,Text,Text,Text,68,RINGTextTextTextTextText68,CONTINUOUS,Text,Text,Text,Text,Text,Text,Text,Text,69,CONTINUOUSTextTextTextTextText,CUTOUT,Text,Text,Text,Text,70,CUTOUTTextTextTextText70,LINEAR A,Text,Text,Text,71,LINEAR ATextTextText71,LINEAR B,Text,Text,Text,Text,72,LINEAR BTextTextTextText72,LINEAR C,Text,Text,Text,73,LINEAR CTextTextText73,LINEAR D,Text,Text,Text,74,LINEAR DTextTextText74,LINEAR E,Text,Text,Text,Text,75,LINEAR ETextTextTextText75,LINEAR F,Text,Text,Text,76,LINEAR FTextTextText76,LINEAR G,Text,Text,Text,77,LINEAR GTextTextText77,LINEAR H,Text,Text,Text,Text,78,LINEAR HTextTextTextText78,LINEAR I,Text,Text,79,LINEAR ITextText79,LINEAR J,Text,Text,Text,Text,80,LINEAR JTextTextTextText80,LINEAR K,Text,Text,Text,Text,Text,Text,81,LINEAR KTextTextTextTextTextTe,LINEAR N,Text,Text,Text,Text,82,LINEAR NTextTextTextText82,LINEAR P,Text,Text,Text,83,LINEAR PTextTextText83,LINEAR Q,Text,Text,84,LINEAR QTextText84,PROPELLER,Text,Text,Text,85,PROPELLERTextTextText85,STEP 5,Text,Text,Text,Text,Text,86,STEP 5TextTextTextTextText86,Text,Text,Text,Text,2,ON 1,87,TextTextTextText2 ON 187,Text,Text,Text,Text,Text,Text,AGAINST,88,TextTextTextTextTextTextAGAINS,Text,Text,Text,Text,Text,AT WORK,89,TextTextTextTextTextAT WORK89,New entrant,Suppliers,Industry,competitors,Buyers,Substitutes,FORCES AT WORK,90,New entrantSuppliersIndustry B,Text,Text,COUPLED HORIZ,91,TextTextCOUPLED HORIZ91,Text,Text,COUPLED VERT,92,TextTextCOUPLED VERT92,Text,Text,Text,Text,FOCUSED,93,TextTextTextTextFOCUSED93,Text,Text,Text,PARALLEL,94,TextTextTextPARALLEL94,Text,Text,Text,Text,SPLIT,95,TextTextTextTextSPLIT95,Text,SURROUND,96,TextSURROUND96,Text,Text,TWISTED,97,TextTextTWISTED97,Text,Text,UP & AWAY,98,TextTextUP & AWAY98,Text,Text,UP & DOWN,99,TextTextUP & DOWN99,The way managers,collectively behave with respect to use,of time, attention,and symbolic actions,The people in the organization, considered,in terms of corporate demographics, not individual personalities,The organization chart and accompanying baggage that show who reports to whom and how tasks are,both divided up and integrated,Those ideas of what,is right and desirable,(in corporate and/or individual behavior),which are typical of the organization and common to most of its members,The processes and procedures through which things get done,from day to day,A coherent set,of actions aimed,at gaining a,sustainable,advantage,over competition,Capabilities,possessed by,the organization,as a whole as,distinct from the,individuals.,Some companies perform extraordinary,feats with,ordinary people,Staff,Systems,Style,Shared,Values,Structure,Skills,Strategy,2,S-5S,100,The way managersThe people in,Customer,Clients,Distributors,Competitors,Suppliers,3,Cs TRIANGLE,101,CustomerClientsDistributorsCom,Skills,Shared,values,Strategy,Staff,Structure,Systems,Style,A coherent set of,actions aimed at gaining a sustainable advantage,over competition,The organization chart and,accompanying baggage that show,who reports to whom and how tasks are both divided up and integrated,The people in,the organization,considered in,terms of corporate,demographics, not,individual personalities,The way managers collectively behave with respect to use of time, attention and symbolic actions,The processes and procedures,through which things get done,from day-to-day,Those ideas of what is right,and desirable (in corporate,and/or individual behavior),which are typical of the,organization and common,to most of its members,Capabilities,possessed by,the organization,as a whole as,distinct from,the individuals.,Some companies,perform extraordinary,feats with ordinary people,3,S-4S,102,SkillsSharedStrategyStaffStruc,Style,Structure,Staff,Strategy,Systems,Skills,Shared,values,The way managers collectively behave with respect to use of time,attention and symbolic actions,Capabilities possessed by the organization as a whole as distinct from the individuals. Some companies perform extraordinary feats with ordinary people,Those ideas of what is right and desirable (in corporate and/or individual behavior),which are typical of the,organization and common,to most of its members,The processes and and procedures through which things get done,from day-to-day,The organization chart and accompanying baggage that show,who reports to whom,and how tasks are both divided up and integrated,The people in the,organization, considered in terms of corporate demographics, not,individual personalities,A coherent set of actions aimed at gaining a sustainable advantage over competition,7,S,103,StyleStructureStaffStrategySys,Competitive position,Low,Medium,High,Product/market attractiveness,Low,Medium,High,BUSS PORTFOLIO,104,Competitive positionLowMediumH,Change vision,Chief Executive,Leadership groups,Down the line,External constitution,Commitment,Conviction,Courage,Capability,Individual activity,Enabling devices,CHANGE BOARD,105,Change visionChief ExecutiveLe,Delta,P,Vision and,Leadership,Organizational,Infrastructure,Performance,Measurement,People,Development,Communications,Problem,Solving,Process,Client managers (particularly middle management) haveskill to lead programimplementation,Change in actual behavior,Action plans sufficient to achieve goals,Agreement on objectives by line management,Management of high-involvement process,Implementation ornear implementationof required structureand systems,Flow of 2-way communications,Peoples understanding, belief and contribution to act on vision and action plans,Accurate measurementof action and results,Clear accountabilities,Early wins,Visible demonstrationof new vision andvalues by clientleadership,DELTA P,106,Delta P Vision andOrganizatio,Natural owner,Relative ability to extract value,Low,Medium,Value-creation potential in business unit,High,Corporatecenter skills,Business unit linkages,Taxation/valuationdifferences,Industry attractiveness,Competitive position,Restructuring/rationalization opportunities,“,One of the pack”,Retain and,give top,priority,Retain and,give priority,Retain and,manage for,code or,liquidate,Probablydivest,Divest,Divest or,liquidate,MACS,107,Natural owner Relative ability,Business Strategy,Manufacturing Strategy,Configuration,Systems,Research,Focus,Labor,Policy,Product,Design,Make,vs.,Buy,Organization,Process,Design,MANUFACTURING STRATEGY,108,Business StrategyManufacturing,Restructuring framework,1,5,4,3,2,PENTAGON,109,Restructuring framework 1 5 4,Benefit,Price,Competitivedisadvantage,Competitiveadvantage,PRICE BENEFIT,110,Benefit Price Competitivedisa,Appraise performance,and prospects,Develop,strategy,Redesign,pivotal jobs,Design the skill,building process,Assess change,readiness,Top down,action programs,Bottom up action programs,1,2,4,5,6,7,8,3,SMILE CHART,111,Appraise performanceDevelopRed,Real,Perceived,Clients relative ability to extract value,Corporate center skills,Linkages between business units,Financial ownership fit,Industry restructure,Internal controller,Shared resources,Transfer of capability,Vertical integration,Differences in tax position,Existence of non-cases objectives,Inefficiencies in financial markets,Difference in valuation technique,VALUE SOURCES,112,Real Perceived Clients relati,3.,Create and,pursue a unique,advantage,2.,Resegment the market to create a niche,4.,Exploit unique,advantage,industrywide,1.,Do more and,better of the,same,When to,compete,STRAT GAMEBOARD,113,3.Create and2.Resegment the ma,Stage 1,Stage 2,Stage 3,Stage 4,Value system,Strategic manage-,ment,Externally orientated planning,Forecast based planning,Budget planning,Meet budget and schedule,Predict the future,Think strategically,Create the future,STRAT MANAGE,114,Stage 1 Stage 2 Stage 3 Stage,Selling margin,Contribution,Sales,Selling rate,Sales,Available selling time,Effectiveness,Contribution Available selling time,Productivity,Contribution,Total selling costs,Efficiency,Available selling time,Total selling costs,Utilization,Available selling time,Total sales time,Support intensity,Support costs,Total selling costs,Support leverage,Total sales time,Support costs,TREE PRODUCTIVITY,115,Selling margin Selling rateEff,Maximize,shareholder,value,Grow,through,cultural,initiative,Redeploy,assets,Improve core,business,performance,Grow through,acquisition,and/or merger,Adopt sound,financing,approach,VALUE CREATION,116,MaximizeGrowRedeployImprove co,GANTT10,Header,Text,117,GANTT10#,GANTT15,Header,Text,#,#,#,#,#,#,#,#,#,#,#,#,#,#,#,#,118,GANTT15HeaderText#,Text,Text,Text,Text,LEFT TO RIGHT,119,TextTextTextTextLEFT TO RIGHT1,Text,Text,Text,Text,Text,Process objectives,Text,Sub-objectives,STUDY OBJECTIVE,120,TextTextTextTextTextProcess ob,Text,Text,Text,Text,Text,Text,Text,TOP DOWN,121,TextTextTextTextTextTextTextTO,Text,Text,SCALE,122,TextTextSCALE122,Text,Text,SCALES,123,TextTextSCALES123,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,2,X2 CUBED,124,TextTextTextTextTextTextTextTe,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,2,X2 EXTENDED,125,TextTextTextTextTextTextTextTe,Text,Text,Text,Text,Text,Text,2,X2 TOWER,126,TextTextTextTextTextText2X2 TO,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,2,X2,127,TextTextTextTextTextTextTextTe,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,3,X3 EXTENDED,128,TextTextTextTextTextTextTextTe,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,3,X3,129,TextTextTextTextTextTextTextTe,Text,Text,PASS THROUGH,130,TextTextPASS THROUGH130,Text,Text,DIFFRACTION,131,TextTextDIFFRACTION131,Text,Text,Text,FLOW DOWN,132,TextTextTextFLOW DOWN132,Text,Text,Text,Text,4,BOX 3D,133,TextTextTextText4 BOX 3D133,Text,BOUNCE,134,TextBOUNCE134,Text,Text,CUBE WITH CIRCLES,135,TextTextCUBE WITH CIRCLES135,Text,Text,SEASAW,136,TextTextSEASAW136,Plan,Implement,Support,LINKS 3,137,PlanImplementSupportLINKS 3137,Text,Text,WAY THRU,138,TextTextWAY THRU138,Text,Text,Text,Text,Text,Text,Text,Text,Text,DECISIONS,139,TextTextTextTextTextTextTextTe,Text,Text,Text,LOOPS,140,TextTextTextLOOPS140,Text,Text,Text,ROLLERS,141,TextTextTextROLLERS141,Text,Text,Text,LEVEL 03,142,TextTextTextLEVEL 03142,Text,Text,Text,Text,LEVEL 04,143,TextTextTextTextLEVEL 04143,Text,Text,Text,Text,Text,Text,Text,Text,Text,LEVEL 09,144,TextTextTextTextTextTextTextTe,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,LEVEL 10,145,TextTextTextTextTextTextTextTe,Text,Text,LEVEL INVERTED 02,146,TextTextLEVEL INVERTED 02146,Text,Text,Text,LEVEL INVERTED 03,147,TextTextTextLEVEL INVERTED 031,Text,Text,Text,Text,LEVEL INVERTED 04,148,TextTextTextTextLEVEL INVERTED,Text,Text,Text,Text,Text,Text,Text,Text,Text,LEVEL INVERTED 09,149,TextTextTextTextTextTextTextTe,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,LEVEL INVERTED 10,150,TextTextTextTextTextTextTextTe,Text,Text,2,AROUND,151,TextText2 AROUND151,Text,Text,Text,Text,Text,4,IN 1 SQUARE,152,TextTextTextTextText4 IN 1 SQU,Text,Text,Text,Text,4,IN 1 TRI,153,TextTextTextText4 IN 1 TRI153,Text,Text,Text,Text,Text,Text,SIZES IN,154,TextTextTextTextTextTextSIZES,Text,Text,CROSS SECTION,155,TextTextCROSS SECTION155,Text,Text,Text,Text,Text,Text,Text,HONEYCOMB,156,TextTextTextTextTextTextTextHO,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,JOINT,157,TextTextTextTextTextTextTextTe,Text,Text,Text,PYRAMID,158,TextTextTextPYRAMID158,Text,Text,Text,Text,SPOTLIGHT,159,TextTextTextTextSPOTLIGHT159,Text,Text,VENN 2,160,TextTextVENN 2160,Text,Text,Text,VENN 3,161,TextTextTextVENN 3161,STICKER,ILLUSTRATIVE,CONFIDENTIAL,ESTIMATE,EXAMPLE,FOR DISCUSSION ONLY,FOR DISCUSSION,PRELIMINARY,DRAFT,162,0000P1EYYMMDD.CHARGEXXXPR,STICKERILLUSTRATIVECONFIDENTIA,STICKER OTHER,CONFIDENTIAL,DISCUSSION DRAFT,DISGUISED CLIENT EXAMPLE,PRELIMINARY DRAFT,PRELIMINARY ESTIMATE,DISCUSSION DRAFT,DISGUISED,DRAFT FOR DISCUSSION,SAMPLE,BACKUP,HYPOTHESIS,STRAW MAN,TO BE COMPLETED,PROPOSED,REVISED,ROUGH ESTIMATE,CONCEPTUAL,163,0000P1EYYMMDD.CHARGEXXXPR,STICKER OTHERCONFIDENTIALDISG,LEGENDS,Legend,Legend,Legend,164,0000P1EYYMMDD.CHARGEXXXPR,LEGENDSLegend1640000P1EYYMMDD.,McKINSEY LOGO,165,0000P1EYYMMDD.CHARGEXXXPR,McKINSEY LOGO1650000P1EYYMMDD.,MOONS,Very attractive,Average,Very unattractive,Very attractive,Average,Very unattractive,166,0000P1EYYMMDD.CHARGEXXXPR,MOONSVery attractiveVery attra,ARROWS,167,0000P1EYYMMDD.CHARGEXXXPR,ARROWS1670000P1EYYMMDD.CHARGEX,MISC,168,0000P1EYYMMDD.CHARGEXXXPR,MISC1680000P1EYYMMDD.CHARGE,DISCLAIMERS CLIENT,This report is solely for the use of client personnel. 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