中国企业创新与超越合之路

,#,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,#,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,#,Innovating and Transcending of Chinese Firms in an Epoch of Globalization,全,球化背景,下,中国企,业,创新,与超,越,-,中山大学管理学院 陆亚东,Yadong Luo,中山大学国际商务论坛(2013年),2013年6月15日,合之路,Innovation is a complex,multi-faceted and multi-layer system,创新是一个复杂，多元，多层系统,其他企业,商业模式创新,基础设施与制度环境,产品创新,营销,创新,流程创新,组织创新,需求,创新政策,教育与公共研究体系,产学研政公,Understanding Innovation,创新,类型和概念,Product Innovation,产品创新,New products,新产品,Significantly improvements,重大改进,Process Innovation,流程创新,(e.g.,Apple,Walmart),Implementation of a new or significantly improved process or techniques in production or operations,for individual or interactive value-chain activities(e.g.,computer design,GBS-tracking system,supply-chain management system),在生产和运营中采用,的,全新的或重大,改进的流程或,技术，常常指在价值链活动中的一环或者不同活动间（例如计算机设计、,GBS,追踪系统供应链管理系统）,Business Model,Innovation,商业模式创新,(e.g.,复星),Implementation of a new formula or unique way of creating sustained value and profit-making distinctively in the marketplace by combining key resources and processes as a system(e.g.,reverse innovation,compositional innovation,),可以持续创造价值和获得利润的新的模式或者独特的方法，常常通过系统性,地组合关键资源和,流程,实现,（例如反向创新、复合式创新）,Understanding Innovation,创新,类型和概念,Organizational,Innovation,组织创新,(e.g.,华为,招商银行),Implementation of a new organisational or managerial method in the firms business practices(e.g.,organising routines and procedures),workplace organisation(e.g.,distributing responsibilities and decision making),or external relations(e.g.,collaborating with business stakeholders),在企业的商业实践（例如组织惯例和流程）,、内部组织（,例如责任分配和决策制定,）或,外部关系（例如与其他商业利益相关者的合作）中,采用的全新,的组织或管理方法,Marketing Innovation,营销创新,(e.g,Starbucks,王老吉,),Implementation of a new marketing method involving significant changes in product design or packaging,product placement,product promotion or pricing(e.g.,use of social media,cross-branding,big-data consumer analysis,co-distribution,),采用新的营销手段，包括在产品设计和包装、产品宣传与渠道产品等方面的重大改变（例如社交媒体的使用、交叉营销、大数据消费者分析、共享渠道等）,Innovation is a,dynamic and evolving,process,创新是一个动态，循环过程,Customer&Business,Results,消费者与商业产出,Business Vision&,Strategy,企业愿景与战略,Idea,Management,创,意,管理,Resource&Competence,Management,资源管理,Development&,Launch,开发和启动,Post-,Launch,投入市场后,Product/Service Portfolio Mgmt,.,产品,/,服务组合管理,Technology M,gmt.,技术管理,Business&,Technology,Intelligence,商业与技术情报,Learning,学习,A well balanced,approach,Learning from top,innovators,向顶尖的创新者学习,Learning from best,practices,向最佳的商业实践学习,Customers,消费者,Partners,合伙伙伴,Learning,学习,全,球化背景,下中,国企业,创新,与成长：,合,之路,Amalgamation(,H,合,),6,Composition,复合,Collaboration,联合,Combination,结合,Conformity,相合,合则成,体,庄子,达生,一,.,Composition,复合,“,Composition”connotes the process or ways of arranging different sources of resources or a competitive advantage to create new product offering better than rivals in catering customer needs,characterized often with higher price-value ratio and quicker customer,responsiveness,“复合”是指整合不同的资源或竞争,优势,其产品,更能满足消费者的需要，通常来说有更高的性价比与更快的顾客响应速度,Unlike,RBV that focuses on,possessing idiosyncratic,rare and costly-to-imitate resources controlled by a,firm,CBV underscores the use of different sources of open or generic resources resources whose creative composition may give a firm a competitive,edge,不同于资源基础观中“企业,应该占有异,质的、稀缺的,、难以模仿的,资源”的观点，,复合基础观强调使用不同来源,的公开资源,或普通资源，这些资源的创造性复合可以为企业带来竞争优势,Composition,is not simple aggregation or multiplicity of different resources or capabilities;it is a compound or multifactorial that requires harmonious arrangement and integration of contributing resources,capabilities,services or sources of competitive advantage in relation to one another and to the whole.,复合不是不同,资源能力的,简单累加，,它是复杂的、多要素的,，要求对相互,联系的资源、能力、服务或其他竞争优势,来源进行创造性复合与发挥,There are several forms of composition for EEEs,including(1)compositional offering,(2)compositional competition,and(3)compositional capabilities,all possibly giving rise to a compositional advantage,.,对于新兴市场企业来说，主要有几种形式的复合，包括（,1,）,复合式,产品（,2,）复合式,竞争（,3,）复合式能力,，这三者都可以提高企业的竞争,优势也互相促进,7,一,.,Composition,复合,Separately,technology,brand,product,capital,services or brainpower is not at Chinese firms strength but putting together,a compositional advantage arises when these elements are creatively combined,分开来看，技术、品牌、产品、资本、服务或智力都不是中国企业的强项，然而，一旦这些要素被创造性地结合起来，就会产生一种复合式的竞争优势,Combing low cost with new product functions or combining standard technology with customized designs illustrates,this,如低成本与新产品功能的整合，以及标准化技术与定制化设计的结合,It presents that generic capabilities,including those purchasable from open market,can produce a competitive advantage for the firm too if they are distinctively combined such that their constitution fits better market need than rivals,普通的能力，包括那些可以在市场上购买的技术，一旦被独特地组合起来，可以使企业比竞争对手更好地满足市场的需要，从而产生竞争优势,Many Chinese firms are astute in distinctively ident