运营管理案例分析

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Click to edit the title text format,Click to edit the outline text format,Second Outline Level,Third Outline Level,Fourth Outline Level,Fifth Outline Level,Sixth Outline Level,Seventh Outline Level,Eighth Outline Level,Ninth Outline Level,*,Click to edit the title text format,Click to edit the outline text format,Second Outline Level,Third Outline Level,Fourth Outline Level,Fifth Outline Level,Sixth Outline Level,Seventh Outline Level,Eighth Outline Level,Ninth Outline Level,*,Click to edit the title text format,Click to edit the outline text format,Second Outline Level,Third Outline Level,Fourth Outline Level,Fifth Outline Level,Sixth Outline Level,Seventh Outline Level,Eighth Outline Level,Ninth Outline Level,*,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,无忧,PPT,整理发布,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,单击此处编辑母版标题样式,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,单击此处编辑母版标题样式,*,运营管理案例分析,海信的质量观,Hisense,创造完美，服务社会,问题分析,总结海信的管理八戒,八条戒律的实际意义,质量管理理念,百年大计，质量为本；要做品牌，先做品德。质量是海信的“一把手工程”，一个企业必须把质量意识先锲到一把手以及整个班子的骨子里。如果把一个企业比做一个木桶的话，技术和质量是桶底，其他都是桶帮。,质量意识,质量不能使企业一荣俱荣，却可以让企业一损俱损。质量管理是“一把手工程”。,要根植于每个高层管理者和员工心中,全员参与、预防为主,顾客满意为中心,在顾客中设立“用户监督员 ”,设计就是满足消费者的要求,用户是质量的唯一裁判。用户标准、市场,标准就是企业最高的质量标准。,技术是企业产品质量的基础,技术创新是产品质量的根本。采用新的技术手段不断提高产品的设计质量、制造质量是须臾不可淡忘的一项重要内容。,“人才是本，技术是根，创新是魂”,以“新”取胜，以“高”取胜,控制产品质量,善待供应商就是善待自己。企业要有专门的质量工程师帮助上游供应商进行培训、诊断、改进革新，供应商的进步有助于原材料品质的提高。在采购环节中，必须坚持“质量第一、价格第二”原则。,提高员工自我控制素养,好的产品质量源自员工的质量。选择质量管理人员，要挑选那些富有责任心同时又有创新意识和灵活性的管理者；而选择质量检验人员，应当选择性格正直、严谨甚至是“苛刻”的员工，并且给他最高的待遇、最能发挥人才和作用的工作环境。,提高质量与降低成本的结合,设备投入成本最大化,质量管理成本最小化,成本差异,质量管理如何创新,创新是重要的，但绝对不能以创新为由改变质量标准和传统实用的方法。在企业内部，质量绝对不能屈从于销售。宁可丧失暂时的份额，也不允许破坏长远的市场。,质量和财务指标之间存在怎样的关系？,质量是财务指标的红绿灯,少做广告,多做口碑,成功的海信,企业愿景：建百年海信，创国际名牌。,企业精神：敬人、敬业、创新、高效。,企业作风：严格要求，雷厉风行。,质量理念：质量不能使企业一荣俱荣，却可以让企业一损俱损。,科技宗旨：技术孵化产业、原创确保优势、科技服务人性；,营销理念：技术引领市场，速度保鲜技术；,品牌理念：品牌核心价值是对技术创新和产品质量的不懈追求,国际化理念：思维国际化、品牌国际化、竞争力国际化,案例分析报告完毕,谢谢,UIxl9)WKynb+XMAod1ZNCqe3!PDsg4%RFti6&THvj8(UJxl9-WKznb+YMAod1ZOCqe3!PEsg4%RFui6&THvk8(UJxla-WKznb0YMApd1#OCqf3!PEsg5%RFui6*THvk8(VJxla-WLznb0YMBpd1#OCrf3!QEsh5%RGui6*THwk8(VJxma-WLznc0YMBpd2#OCrf3$QEsh5%SGui7*TIwk8)VJxma-XLznc0YNBpd2#ODrf3$QEth5%SGuj7*TIwk9)VJyma+XLzoc0YNBpe2#ODrf4$QEth5&SGuj7*UIwk9)VKyma+XLAoc0ZNBqe2#PDrf4$QFth5&SGvj7*UIwl9)VKymb+XLAoc1ZNBqe2!PDrg4$RFth6&SGvj7(UIwl9)WKymb+XMAoc1ZNCqe2!PDsg4$RFti6&SHvj8(UIxl9)WKynb+XMAod1ZNCqe3!PDsg4%RFti6&THvj8(UJxl9-WKznb+YMAod1ZOCqe3!PEsg4%RFui6&THvk8(UJxla-WKznb0YMApd1ZOCqf3!PEsg5%RFui6*THvk8(VJxla-WLznb0YMBpd1#OCrf3!QEsg5%RGui6*THwk8(VJxma-WLznc0YMBpd2#OCrf3$QEsh5%SGui7*THwk8)VJxma-XLznc0YNBpd2#ODrf3$QEth5%SGuj7*TIwk9)VJyma-XLzoc0YNBpe2#ODrf4$QEth5&SGuj7*UIwk9)VKyma+XLAoc0ZNBpe2#PDrf4$QFth5&SGvj7*UIwl9)VKymb+XLAoc1ZNBqe2!PDrg4$QFth6&SGvj7(UIwl9)WKymb+XMAoc1ZNCqe2!PDsg4$RFti6&SHvj7(UIxl9)WKynb+XMAod1ZNCqe3!PDsg4%RFti6&THvj8(UJxl9-WKynb+YMAod1ZOCqe3!PEsg4%RFui6&THvk8(UJxla-WKznb0YMApd1ZOCqf3!PEsg5%RFui6*THvk8(VJxla-WLznb0YMBpd1#OCrf3!QEsg5%RGui6*THwk8(VJxma-WLznc0YMBpd2#OCrf3$QEsh5%SGui7*THwk8)VJxma-XLznc0YNBpd2#ODrf3$QEth5%SGuj7*TIwk9)VJyma-XLzoc0YNBpe2#ODrf4$QEth5&SGuj7*UIwk9)VKyma+XLAoc0ZNBpe2#PDrf4$QFth5&SGvj7*UIwl9)VKymb+XLAoc1ZNBqe2!PDrg4$QFth6&SGvj7(UIwl9)WKymb+XMAoc1ZNCqe2!PDsg4$RFti6&SHvj7(UIxl9)WKynb+XMAod1ZNCqe3!PDsg4%RFti6&THvj8(UJxl9-WKynb+YMAod1ZOCqe3!PEsg4%RFui6&THvk8(UJxla-WKznb0YMApd1ZOCqf3!PEsg5%RFui6*THvk8(VJxla-WLznb0YMBpd1#OCrf3!QEsg5%RGui6*THwk8(VJxma-WLznc0YMBpd2#OCrf3$QEsh5%SGui7*THwk8)VJxma-XLznc0YNBpd2#ODrf3$QEth5%SGuj7*TIwk9)VJyma-XLzoc0YNBpe2#ODrf4$QEth5&SGuj7*UIwk9)VKyma+XLAoc0ZNBpe2#PDrf4$QFth5&SGvj7*UIwl9)VKymb+XLAoc1ZNBqe2#PDrg4$QFth6&SGvj7(UIwl9)WKymb+XMAoc1ZNCqe2!PDsg4$RFth6&SHvj7(UIxl9)WKynb+XMAod1ZNCqe3!PDsg4%RFti6&THvj8(UIxl9-WKynb+YMAod1ZOCqe3!PEsg4%RFui6&THvk8(UJxla-WKznb+YMApd1ZOCqf3!PEsg5%RFui6*THvk8(VJxla-WLznb0YMBpd1#OCqf3!QEsg5%RGui6*THwJxma-WLznc0YMBpd2#OCrf3$QEsh5%RGui7*THwk8)VJxma-XLznc0YNBpd2#ODrf3$QEth5%SGuj7*TIwk8)VJyma-XLzoc0YNBpe2#ODrf4$QEth5&SGuj7*UIwk9)VKyma+XLzoc0ZNBpe2#PDrf4$QFth5&SGvj7*UIwl9)VKymb+XLAoc1ZNBqe2#PDrg4$QFth6&SGvj7(UIwl9)WKymb+XMAoc1ZNCqe2!PDsg4$RFth6&SHvj7(UIxl9)WKynb+XMAod1ZNCqe3!PDsg4%RFti6&THvj8(UIxl9-WKynb+YMAod1ZOCqe3!PEsg4%RFui6&THvk8(UJxla-WKznb+YMApd1ZOCqf3!PEsg5%RFui6*THvk8(VJxla-WLznb0YMBpd1#OCqf3!QEsg5%RGui6*THwk8(VJxma-WLznc0YMBpd2#OCrf3$QEsh5%RGui7*THwk8)VJxma-XLznc0YNBpd2#ODrf3$QEth5%SGuj7*TIwk8)VJyma-XLzoc0YNBpe2#ODrf4$QEth5&SGuj7*UIwk9)VKyma+XLzoc0ZNBpe2#PDrf4$QFth5&SGvj7*UIwl9)VKymb+XLAoc1ZNBqe2#PDrg4$QFth6&SGvj7(UIwl9)WKymb+XMAoc1ZNCqe2!PDsg4$RFth6&SHvj7(UIxl9)WKynb+XMAod1ZNCqe3!PDsg4%RFti6&SHvj8(UIxl9-WKynb+YMAod1ZOCqe3!PEsg4%RFui6&THvk8(UJxl9-WKznb+YMApd1ZOCqf3!PEsg5%RFui6*THvk8(VJxla-WLznb0YMApd1#OCqf3!QEsg5%RGui6*THwk8(VJxma-WLznc0YMBpd2#OCrf3!QEsh5%RGui7*THwk8)VJxma-XLznc0YNBpd2#ODrf3$QEth5%SGui7*TIwk8)VJyma-XLzoc0YNBpe2#ODrf4$QEth5&SGuj7*UIwk9)VJyma+XLzoc0ZNBpe2#PDrf4$QFth5&SGvj7*UIwl9)VKymb+XLAoc0ZNBqe2#PDrg4$QFth6&SGvj7(UIwl9)WKymb+XMAoc1ZNCqe2!PDrg4$RFth6&SHUIxl9)WKynb+XMAod1ZNCqe3!PDsg4%RFti6&SHvj8(UIxl9-WKynb+YMAod1ZOCqe3!PEsg4%RFui6&THvk8(UJxl9-WKznb+YMApd1ZOCqf3!PEsg5%RFui6*THvk8(VJxla-WLznb0YMApd1#OCqf3!QEsg5%RGui6*THwk8(VJxma-WLznc0YMBpd2#OCrf3!QEsh5%RGui7*THwk8)VJxma-XLznc0YNBpd2#ODrf3$QEth5%SGui7*TIwk8)VJyma-XLzoc0YNBpe2#ODrf4$QEth5&SGuj7*UIwk9)VJyma+XLzoc0ZNBpe2#PDrf4$QFth5&SGvj7*UIwl9)VKymb+XLAoc0ZNBqe2#PDrg4$QFth6&SGvj7(UIwl9)WKymb+XMAoc1ZNCqe2!PDrg4$RFth6&SHvj7(UIxl9)WKynb+XMAod1ZNCqe3!PDsg4%RFti6&SHvj8(UIxl9-WKynb+YMAod1ZOCqe3!PEsg4%RFui6&THvk8(UJxl9-WKznb+YMApd1ZOCqf3!PEsg5%RFui6*THvk8(VJxla-WKznb0YMApd1#OCqf3!QEsg5%RGui6*THwk8(VJxma-WLznc0YMBpd1#OCrf3!QEsh5%RGui7*THwk8)VJxma-XLznc0YNBpd2#ODrf3$QEsh5%SGui7*TIwk8)VJyma-XLzoc0YNBpe2#ODrf4$QEth5&SGuj7*TIwk9)VJyma+XLzoc0ZNBpe2#PDrf4$QFth5&SGvj7*UIwl9)VApd1#OCqf3!QEsg5%RFui6*THvk8(VJxla-WLznb0YMBpd1#OCrf3!QEsh5%RGui7*THwk8(VJxma-WLznc0YMBpd2#OCrf3$QEsh5%SGui7*TIwk8)VJyma-XLznc0YNBpd2#ODrf3$QEth5%SGuj7*TIwk9)VJyma+XLzoc0ZNBpe2#ODrf4$QEth5&SGuj7*UIwk9)VKyma+XLAoc0ZNBqe2#PDrg4$QFth5&SGvj7*UIwl9)VKymb+XLAoc1ZNBqe2!PDrg4$RFth6&SGvj7(UIwl9)WKymb+XMAoc1ZNCqe2!PDsg4$RFti6&SHvj8(UIxl9)WKynb+XMAod1ZNCqe3!PDsg4%RFti6&THvj8(UJxl9-WKznb+YMAod1ZOCqe3!PEsg4%RFui6&THvk8(UJxla-WKznb0YMApd1#OCqf3!PEsg5%RFui6*THvk8(VJxla-WLznb0YMBpd1#OCrf3!QEsh5%RGui6*THwk8(VJxma-WLznc0YMBpd2#OCrf3$QEsh5%SGui7*TIwk8)VJxma-XLznc0YNBpd2#ODrf3$QEth5%SGuj7*TIwk9)VJyma+XLzoc0YNBpe2#ODrf4$QEth5&SGuj7*UIwk9)VKyma+XLAoc0ZNBqe2#PDrf4$Q&SGvj7*UIwl9)VKymb+XLAoc1ZNBqe2!PDrg4$RFth6&SGvj7(UIwl9)WKymb+XMAoc1ZNCqe2!PDsg4$RFti6&SHvj8(UIxl9)WKynb+XMAod1ZNCqe3!PDsg4%RFti6&THvj8(UJxl9-WKznb+YMAod1ZOCqe3!PEsg4%RFui6&THvk8(UJxla-WKznb0YMApd1#OCqf3!PEsg5%RFui6*THvk8(VJxla-WLznb0YMBpd1#OCrf3!QEsh5%RGui6*THwk8(VJxma-WLznc0YMBpd2#OCrf3$QEsh5%SGui7*TIwk8)VJxma-XLznc0YNBpd2#ODrf3$QEth5%SGuj7*TIwk9)VJyma+XLzoc0YNBpe2#ODrf4$QEth5&SGuj7*UIwk9)VKyma+XLAoc0ZNBqe2#PDrf4$QFth5&SGvj7*UIwl9)VKymb+XLAoc1ZNBqe2!PDrg4$RFth6&SGvj7(UIwl9)WKymb+XMAoc1ZNCqe2!PDsg4$RFti6&SHvj8(UIxl9)WKynb+XMAod1ZNCqe3!PDsg4%RFti6&THvj8(UJxl9-WKynb+YMAod1ZOCqe3!PEsg4%RFui6&THvk8(UJxla-WKznb0YMApd,