coca-cola改革失误

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,*,Why the New Coke was a flash in the pan ?,Coca-Cola Company is set up in 1892.,Coca-Cola row owning the whole world 48%marketplace occupation ratio and the whole world first three big drink is first.,Why New Coke was born?,Pepsi,Pepsi was sharing market with Coke in soft drink.,market strategy: locate teenagers as biggest customer group,Compared to taste:,Questionnaire in over 10 major cities at the cost of millions of dollars.,Based on that survey,200000,peple,took the taste test and accepted New Coke.,Marketing Blunder,Cokes symbolic meaning turned out to be more important to many consumers than its taste.,Marketing Information System,Market forecast,Market survey,MIS should have a clearly defined framework of guidelines, policies or practices, standards, and procedures for the organization .,Management Information system is defined as a system or process that provides the information necessary to manage an organization effectively,Thank you !,B091,张迎 干爽 王军丽,