商务英语培训

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,T&I Dept.,Nankai Univ,*,AProbeintotheKnowledgeCompositionofBusinessEnglish,吕,世,世,生,生,DeptofT&I,NankaiUniv.,Email:,1,T&IDept.,NankaiUniv,TrainingModesofBusinessEnglish,M.inB.&E.+B.E.,M.inB.+M.inBE.,M.inB.E.,M.inB.E.+OtherMinors,DualM.,2,T&IDept.,NankaiUniv,Trainingmodesand goals of B.E.education,M.in B.&E.lang.+B.E,.(E.speaking.B.man),M.in B.+M.inB E.,.(E.speaking B.man),M.inB.E.,(E.speaker.withb.knowledge),M.in B.E.+OtherMinors,.(E.speaker.with b.knowledge),Dual M,.(b.manand E.speaker.),3,T&IDept.,Nankai Univ,Knowledge composition of business English professionals,professionalpractice,(bycourtesyofUniv.ofInternational EconomicsandTrade),Knowledge ofsubjectmatter,Utterance productionandcomprehension abilities,4,T&IDept.,Nankai Univ,a bilingualwithadequate business knowledgeora bilingualbusinessman,Whatbusiness English professionalsareneeded?,A bilingualbusinessmanora bilingualwithadequate business knowledgeisnotqualified for the profession.,5,T&IDept.,NankaiUniv,BusinessEnglishProfessional,sQualification Redefined,International business managementconcernswithcross-culturalbusinessoperations.,Tostay morecompetitiveinthe profession,B.E.P.areexpectedtohave:,good knowledgeofhisbusinesspartnerintermsofhisculturalbackground.,6,T&IDept.,NankaiUniv,BusinessEnglishProfessional,sQualification redefined,English language competency,Businessknowledge,Cross-culturalknowledge,7,T&IDept.,NankaiUniv,Knowledgecompositionof business Englishprofessionals,Eco,nomicormanagement knowledge,Crossculturalknowledge,English competence,Communicative skills,8,T&IDept.,NankaiUniv,Whyculturalfactorsemphasized,Thereisgeneral lackofunderstandingofculturalrole in internationalbusinessoperationsinChina.,9,T&IDept.,NankaiUniv,Culturalperspective,A casestudy,SecretaryCohen,or Mr.Cohen,10,T&IDept.,NankaiUniv,From bi-expertisetotri-expertise,QualifiedbusinessEnglishprofessionals aretobe,English speaking business menwith cross-cultural knowledge.,11,T&IDept.,NankaiUniv,Knowledgerequired,BusinessEnglish professionalsare to dealwithhisbusinesspartnersinprofessional wayinthebusinesscommunity.,BusinessEnglish majorsaretobeeconomicormanagement-knowledgeable,tobeoffered systematiceconomictheory.,tobetrained as Englishspeakers,todevelop cultural differenceawareness.,12,T&IDept.,NankaiUniv,Newtrainingmodeneeded,Businessschools arenotabletomeet therequirements,andEnglishschools or Business Englishschoolshave advantageover thebusinessschools to initiate thenewmode,due to theculturalfactors involved.,13,T&IDept.,NankaiUniv,Weaknesses withinthefinancial sectorprovedtobethe coreofthe problem,withseriousmismanagement of financialrisksinthedeveloped countriesprovokinganevaporationofglobal liquidity.,Whereas sound bankingpractices would suggestthatleveraging of capitalshould notexceedaratioof1-12lending at most12dollarsforeveryone dollarofpaid-up riskbearingcapital-,itwasrevealedthatlargesegmentsofthefinancial sectorsinOECDcountrieshad engagedinexcessive lendingatratios up to 100timesthepaid-upcapital.,良好的,银,银行业,务,务会建,议,议资金,的,的利用,率,率不应,该,该超过1-12，每,交,交足1,美,美元承,担,担风险,资,资本最,多,多12,美,美元-,14,T&IDept.,NankaiUniv,资本充,足,足率不,能,能大于12-1，即,一,一美元,的,的自有,资,资金承,担,担的风,险,险不能,大,大于12美元,的,的借款,。,。,15,T&IDept.,NankaiUniv,演讲完,毕,毕，谢,谢,谢观看,！,！,