电子商务管理视角_CH09移动计算及商务和普适计算

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Chapter 7 Mobile Computing and Commerceand Pervasive Computing,移动计算及商务和,普适计算,1,Learning Objectives,Describe the mobile computing environment that supports m-commerce (devices, software, services).,Describe the four major types of wireless telecommunications networks.,Define mobile commerce and understand its relationship to e-commerce.,Discuss the value-added attributes, benefits, and fundamental drivers of m-commerce.,Discuss m-commerce applications in finance, shopping, advertising, and provision of content.,Describe the application of m-commerce within organizations.,2,Learning Objectives,Understand B2B and supply chain management applications of m-commerce.,Describe consumer and personal applications of m-commerce.,Understand the technologies and potential application of location-based m-commerce.,Describe the major inhibitors and barriers of m-commerce.,Discuss the key characteristics and current uses of pervasive computing.,3,1 Mobile Computing: Content, Infrastructure, and Services,1New,Computing Environment: Mobile Computing,Mobile devices,personal digital assistant (PDA),A handheld computer principally used for personal information management,smartphone,Internet-enabled cell phone that can support mobile applications,Blackberry,A handheld device principally used for e-mail,4,5,1 Mobile Computing: Content, Infrastructure, and Services,Conversion of devices,These handheld devices blend blogging, Instant Messages, SMS, and other forms of social networking in which Web browsing is easy, especially with a full keyboard,wireless mobile computing (mobile computing),Computing that connects a mobile device to a network or another computing device, anytime, anywhere,6,1 Mobile Computing: Content, Infrastructure, and Services,2 Enabling,Technologies for Mobile Computing,Hardware and software infrastructures that support the wireless connection include,Network access points,Mobile communications server switches,Cellular transmitters and receivers,7,1 Mobile Computing: Content, Infrastructure, and Services,3 Mobile,Computing Software,1,）,Mobile,operating system,2,）,Mobile,application user interface,3,）,microbrowser,Wireless Web browser designed to operate with small screens and limited bandwidth and memory requirements,4,）,Wireless,Application Protocol (WAP),A suite of network protocols designed to enable different kinds of wireless devices to access WAP readable files on an Internet-connected Web server,8,1 Mobile Computing: Content, Infrastructure, and Services,9,1 Mobile Computing: Content, Infrastructure, and Services,5,）,Markup,languages,Wireless Markup Language (WML),A scripting language used to create content in the WAP environment; based on XML, minus unnecessary content to increase speed,Compact Hypertext Markup Language (cHTML),A scripting language used to create content in,i-mode,10,1 Mobile Computing: Content, Infrastructure, and Services,Extensible Hypertext Markup Language (xHTML),A general scripting language; compatible with HTML; a standard set by W3 Consortium,voice XML (VXML),An extension of XML designed to accommodate voice,11,1 Mobile Computing: Content, Infrastructure, and Services,6,）,Supporting,devices,synchronization,The exchange of updated information with other computing devices,Docking stations,Attachable keyboards,Batteries,Media players,12,1 Mobile Computing: Content, Infrastructure, and Services,4 Mobile,Computing Services,1,）,Short,Message Service (SMS),A service that supports the sending and receiving of short text messages on mobile phones,2,）,Enhanced,Messaging Service (EMS),An extension of SMS that can send simple animation, tiny pictures, sounds, and formatted text,13,1 Mobile Computing: Content, Infrastructure, and Services,3,）,Multimedia,Messaging Service (MMS),The emerging generation of wireless messaging; MMS is able to deliver rich media,micropayments,Electronic payments for small-purchase amounts (generally less than $10),14,1 Mobile Computing: Content, Infrastructure, and Services,4,）,Location-based,services,global positioning system (GPS),A worldwide satellite-based tracking system that enables users to determine their position anywhere on the earth,5,）,Voice-support,services,interactive voice response (IVR),A voice system that enables users to request and receive information and to enter and change data through a telephone to a computerized system,voice portal,A Web site with an audio interface that can be accessed through a telephone call,15,2 Wireless Telecommunications Networks,1 personal,area network (PAN),A wireless telecommunications network for device-to-device connections within a very short range,Bluetooth,A set of telecommunications standards that enables wireless devices to communicate with each other over short distances,16,2 Wireless Telecommunications Networks,2 Wireless,Local Area Networks and Wi-fi,wireless local area network (WLAN),A telecommunications network that enables users to make short-range wireless connections to the Internet or another network,Wi-Fi (wireless fidelity),The common name used to describe the IEEE 802.11 standard used on most WLANs,17,2 Wireless Telecommunications Networks,802.11b,The most popular Wi-Fi standard; it is inexpensive and offers sufficient speed for most devices; however, interference can be a problem,802.11a,This Wi-Fi standard is faster than 802.11b but has a smaller range,802.11g,This fast but expensive Wi-Fi standard is mostly used in businesses,18,2 Wireless Telecommunications Networks,wireless access point,An antenna that connects a mobile device to a wired LAN,hotspot,An area or point where a wireless device can make a connection to a wireless local area network (using Wi-Fi),19,Wireless Telecommunications Networks,20,2 Wireless Telecommunications Networks,3 Municipal,Wi-fi Networks,WiMax,A wireless standard (IEEE 802.16) for making broadband network connections over a medium size area such as a city,wireless metropolitan area network (WMAN),A telecommunications network that enables users to make medium-range wireless connections to the Internet or another network,21,Wireless Telecommunications Networks,22,2 Wireless Telecommunications Networks,4 WIRELESS,WIDE AREA NETWORKS,wireless wide area network (WWAN),A telecommunications network that offers wireless coverage over a large geographical area, typically over a cellular phone network,1,）,Physical,topology of a WWAN,subscriber identification module (SIM) card,An extractable storage card used for identification, customer location information, transaction processing, secure communications, etc.,23,2 Wireless Telecommunications Networks,2,）,WWAN,communication bandwidths,1G,The first generation of wireless technology, which was analog based,2G,The second generation of digital wireless technology; accommodates voice and text,2.5G,An interim wireless technology that can accommodate voice, text, and limited graphics,24,2 Wireless Telecommunications Networks,3G,The third generation of digital wireless technology; supports rich media such as video,3.5G,This generation was inserted into the ranks of cell phone generations; it refers to the packet-switched technologies used to achieve higher transmission speeds,4G,The expected next generation of wireless technology that will provide faster display of multimedia,25,2 Wireless Telecommunications Networks,3,）,WWAN,communication protocols,Frequency Division Multiple Access,(FDMA),Time Division Multiple Access,(TDMA),Code Division Multiple Access,(CDMA),4,）,WWAN,network systems,Global System for Mobile Communications (GSM),An open, nonproprietary standard for mobile voice and data communications,26,3 Mobile Commerce: Attributes, Benefits, and Drivers,1 mobile,commerce (m-commerce,m-business),Any business activity conducted over a wireless telecommunications network or from mobile devices,2 Attributes,of M-Commerce,Ubiquity,Convenience,Interactivity,Personalization,Localization,27,Mobile Commerce: Attributes, Benefits, and Drivers,28,3 Mobile Commerce: Attributes, Benefits, and Drivers,3 Drivers,of M-Commerce,Widespread availability of more powerful devices,The handset culture,The service economy,Vendors push,The mobile workforce,Increased mobility,Improved price/performance,Improvement of bandwidth,29,4 Mobile Financial Applications,1 Mobile,Banking and Financial Services,Customers can use their mobile handsets to access account balances, pay bills, and transfer funds using SMS,2 Wireless,Electronic Payment Systems,Wireless payment systems transform mobile phones into secure, self-contained purchasing support tools capable of instantly authorizing payments over the cellular network,m-wallet (mobile wallet),Technologies that enable cardholders to make purchases with a single click from their wireless device,30,Mobile Financial Applications,31,4 Mobile Financial Applications,3 Wireless,Bill Payments,A number of companies are now providing their customers with the option of paying their bills directly from a cell phone,Closing the digital divide,Using WWANs, mobile devices, and even regular cell phones, are closing the digital divide in developing countries such as China, India, and the Philippines,32,5 Mobile Shopping, Advertising, and Content,1 Wireless,Shopping,An increasing number of online vendors allow customers to shop from wireless devices, especially cell phones and PDAs,2 Mobile,and Targeted Advertising,Knowing the real-time location of mobile users and their preferences or surfing habits, marketers can send user-specific advertising messages to wireless devices,33,5 Mobile Shopping, Advertising, and Content,3 mobile,portal,A customer interaction channel that aggregates content and services for mobile users,34,6 Mobile Enterprise and Supply Chain,1 Support,of Mobile Employees,Mobile office,sales force mobilization,The process of equipping sales force employees with wireless Internet-enabled computing devices,Worker support in retailing,Support in hospitals,Support in operations,35,6 Mobile Enterprise and Supply Chain,Tracking employees,Job dispatch,Maintenance and repair at remote sites,wearable devices,Mobile wireless computing devices, attached to various parts of employees, for employees who work on buildings and other climbable workplaces,36,6 Mobile Enterprise and Supply Chain,2 Supporting,Other Types of Work,3 Customer,and Partner Support,4 NonInternet,Enterprise Applications,5 B2B,M-Commerce and Supply Chain Management,37,7 Mobile Personal and Consumer Service Applications,1 Mobile,Entertainment,Mobile games and gambling,Hands-free driving,2 Wireless,Telemedicine,3 Other,Mobile Computing Services for Consumers,4 NonInternet,Mobile Applications for Consumers,38,8 Location-Based Mobile Commerce,location-based,m-commerce (l-commerce),Delivery of m-commerce transactions to individuals in a specific location, at a specific time,The,services provided through location-based m-commerce focus on five key factors:,Location,Navigation,Tracking,Mapping,Timing,39,8 Location-Based Mobile Commerce,1 The,Technology For L-Commerce,Global positioning system,geographical information system (GIS),A computer system capable of integrating, storing, editing, analyzing, sharing, and displaying geographically-referenced (spatial) information,GPS/GIS applications,40,8 Location-Based Mobile Commerce,2 Location-Based,Advertising,3 Emergency,Response Cell Phone Calls,wireless 911 (e-911),In the United States, emergency response system that processes calls from cellular phones,automatic crash notification (ACN),Device that automatically sends the police the location of a vehicle that has been involved in a crash,41,8 Location-Based Mobile Commerce,4 telematics,The integration of computers and wireless communications to improve information flow using the principles of telemetry,5 Other,Applications of Location-Based Systems,42,8 Location-Based Mobile Commerce,6 Barriers,to Location-Based,M-Commerce,Accuracy of devices,The cost-benefit justification,Limited network bandwidth,Invasion of privacy,43,9 Security and Other Implementation Issues in M-Commerce,1 M-Commerce,Security Issues,Malicious codes,Transaction security,Wireless communication,Physical security of mobile devices,Ease of use and poor security,Security measures,44,9 Security and Other Implementation Issues in M-Commerce,2 Technological,Barriers to,M-Commerce,Many Web sites are not designed for viewing by mobile devices,Current devices have limited usability, particularly with respect to pocketsize screens or data input devices,Quick and easy navigation of sites is necessary but not always available in the mobile environment,45,9 Security and Other Implementation Issues in M-Commerce,3 Ethical, Legal, and Health Issues in M-Commerce,4 Barriers,for Enterprise Mobile Computing,5 Project,Failures in M-Commerce,46,10 Pervasive Computing,pervasive computing,Invisible, everywhere computing that is embedded in the objects around us,Invisible computing,Principles of pervasive computing,Decentralization,Diversification,Connectivity,Simplicity,47,10 Pervasive Computing,1 contextual,computing,The enhancement of a users interactions by understanding the user, the context, and the applications and information required,2 radio,frequency identification (RFID),Technology that uses radio waves to identify items,48,10 Pervasive Computing,49,10 Pervasive Computing,RFID Applications,Track moving vehicles,Track people,Track individual items,Protect secure areas,Record transactions,Electronic Product Code (EPC),An RFID code that identifies the manufacturer, producer, version, and serial number of individual consumer products,50,10 Pervasive Computing,3 Smart,Applications: Homes, Cars, and More,Smart homes,Lighting,Energy management,Water control,Home security and communications,Home entertainment,51,10 Pervasive Computing,Smart cars,sensor network,A series of interconnected sensors that monitor the environment in which they are placed,4 Barriers,to Pervasive Computing,A number of technological, legal, and ethical issues still need to be fully explored and resolved if the promises of pervasive computing are to be realized,52,Managerial Issues,Whats our timetable?,Which applications first?,Is it real or just a buzzword?,Which system to use?,Is an all-in-one device a winner?,Which will win the wireless race: WiMax, Wi-Fi, or 3G?,53,