奥迪东北区市场分析-19P

Mastertitelformat bearbeiten,Mastertextformat bearbeiten,Zweite Ebene,Dritte Ebene,奥迪东北区市场分析,豪华车市场各区域销量月度变化,Monthly Performance of Regional Sales in Premium Market,Change,2011,年奥迪东北区市场工作,KPI,市场分析,北部区,/North,东北区,/Northeast,东部区,/East,南部区,/South,西部区,/West,浙江区,/,ZheJiang,各区域豪华车市场月度增长率变化,Monthly Increasing Rate By Regions,Audi increasing rate,Increasing rate of premium market,2011,年奥迪东北区市场工作,KPI,市场分析,北部区/,North,东北区/,Northeast,东部区/,East,南部区/,South,西部区/,West,浙江区/,ZheJiang,奥迪品牌在各区域销量及份额月度变化,Monthly sales performance of Audi in each Region,Registered data,Audi MS,Audi National MS,2011,年奥迪东北区市场工作,KPI,市场分析,Sales Change,Sales Change,Sales Change,Sales Change,北部/,N,东北/,NE,东部/,E,南部/,S,西部/,W,浙江/,ZJ,全国/,Total,各区域品牌竞争形势,/,销量,-YTD2010,Competitive Situation by Region/Sales-YTD2010,2011,年奥迪东北区市场工作,KPI,市场分析,M.S.DIFF,北部/,N,东北/,NE,东部/,E,南部/,S,西部/,W,浙江/,ZJ,全国/,Total,各区域品牌竞争形势,/,份额,-YTD2010,Competitive Situation by Region/M.S.-YTD2010,M.S.DIFF,M.S.DIFF,M.S.DIFF,2011,年奥迪东北区市场工作,KPI,市场分析,Diff,YTD2010,Change,rank,Diff,Change,北部,N,东北,NE,浙江,ZJ,东部,E,西部,W,南部,S,豪华车市场省份发展状况,Provincial performance in Premium Segment,全国/,Total,全国/,Total,Sales Change,Sales Change,Sales,Change,Sales Change,各省份豪华车市场竞争状况-销量/,YTD2010,Competitive Situation by Province-Sales/YTD2010,北部,N,浙江,ZJ,东部,E,西部,W,南部,S,东北,NE,全国/,Total,M.S.Diff,M.S.Diff,M.S.Diff,M.S.Diff,各省份豪华车市场竞争状况-份额/,YTD2010,Competitive Situation by Province-M.S./YTD2010,北部,N,浙江,ZJ,东部,E,西部,W,南部,S,东北,NE,全国/,Total,2011,年奥迪东北区市场工作,KPI,（,Jan.-Nov.,）,-AAK,2010,年商务计划完成情况,-AAK,2011,年奥迪东北区市场工作,KPI,（,Jan.-Nov.,）,-STD,2010,年商务计划完成情况,-STD,奥迪销量及豪华车份额变化,2011,年奥迪东北区市场工作,KPI,10,096,3,407,2,636,985,13,954,5,265,5,555,1,985,0,2000,4000,6000,8000,10000,12000,14000,16000,2009,2010,Competitive Situation,Northeast,/,竞争形势,东北区,Jan.-Oct.2010 vs 2009,数据来源：,GSA,43.6%,16.4%,17.4%,4.4%,50.0%,16.9%,13.1%,6.3%,38%,55%,111%,102%,增量,豪华车,1-10,月累计上牌及份额情况,2011,年奥迪东北区市场工作,KPI,数据来源：,全国各城市中高档轿车上牌比较分析,&GSA,Y2009,Y2010,Diff,Y2009,Y2010,Diff,Y2009,Y2010,Diff,Y2009,Y2010,Diff,B sedan,2361,3430,45.3%,721,1076,49.2%,604,888,47.0%,90,113,25.6%,C sedan,7002,7095,1.3%,1070,1422,32.9%,364,1379,278.8%,474,1008,112.7%,D sedan,229,238,3.9%,443,842,90.1%,576,879,52.6%,46,45,-2.2%,B SUV,0,2123,190,320,68.4%,146,632,332.9%,186,349,87.6%,C SUV,430,826,92.1%,905,1135,25.4%,211,401,90.0%,0,8,Coupe,73,181,147.9%,21,81,285.7%,15,0,-100.0%,Total,10096,13954,38.2%,3407,5265,54.5%,2636,5555,110.7%,985,1985,101.5%,东北区奥迪与竞争对手销量的对比,/Northeast MS(Jan.-Oct.2010 vs 2009),豪华车,1-10,月累计销量对比,2011,年奥迪东北区市场工作,KPI,东北区奥迪与竞争对手份额的对比,/Northeast MS(Jan.-Oct.2010 vs 2009),数据来源：,全国各城市中高档轿车上牌比较分析,&GSA,豪华车,1-10,月累计份额对比,Y2009,Y2010,Diff,Y2009,Y2010,Diff,Y2009,Y2010,Diff,Y2009,Y2010,Diff,B sedan,57.2%,59.2%,2.1%,17.5%,18.6%,1.1%,14.6%,15.3%,0.7%,2.2%,2.0%,-0.2%,C sedan,74.3%,60.7%,-13.6%,11.4%,12.2%,0.8%,3.9%,11.8%,7.9%,5.0%,8.6%,3.6%,D sedan,17.3%,11.4%,-5.9%,33.4%,40.3%,6.9%,43.4%,42.1%,-1.3%,3.5%,2.2%,-1.3%,B SUV,0.0%,52.6%,52.6%,28.2%,7.9%,-20.3%,21.7%,15.6%,-6.0%,27.6%,8.6%,-19.0%,C SUV,15.2%,20.1%,4.9%,32.0%,27.7%,-4.4%,7.5%,9.8%,2.3%,0.0%,0.2%,0.2%,Coupe,59.3%,59.7%,0.4%,17.1%,26.7%,9.7%,12.2%,0.0%,-12.2%,0.0%,0.0%,0.0%,Total,50.0%,43.6%,-12.9%,16.9%,16.4%,-2.6%,13.1%,17.4%,32.9%,4.4%,6.3%,45.3%,2011,年奥迪东北区市场工作,KPI,2011,年奥迪各车型区域商务计划方案,2011 regional draft BP proposal,注,Note,：不包括本部直销,Not include Fleet sales from the headquarter,2011,年商务计划（全国）,2011,年奥迪东北区市场工作,KPI,2011,年奥迪东北区商务计划,-AAK,2011,年奥迪东北区市场工作,KPI,2011,年奥迪东北区商务计划,-STD,2011,年奥迪东北区市场工作,KPI,谢谢！,Thank you.,