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,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,BEC HIGHER,Proposal Writing,What is a proposal?,a,persuasive,offer to solve problems,provide service,or sell products,solicited proposal(Request for Proposal,i.e.RFP)vs.unsolicited(voluntary)proposal,Letter;memo;document,Structure,1.Introduction,2.Background,3.,Proposal/Recommendations,4.Conclusion,Structure,1.Introduction,In this part,you should state briefly and clearly the purpose of this proposal.,e.g.,This proposal sets out to describe and analyze the possible use of technology in the Marketing Department.,The purpose of this proposal is to analyze the travel and entertainment budget,and suggest ways to tighten managements control over travel and entertainment expenses.,2.Background,In this part,you should state clearly and directly what problem exists.,e.g.,In the past several months,a number of organizational problems had surfaced.,By the end of July 2003,510 sets of imported Sunflower elevators had been sold in China.,3.Proposal/Recommendations,In this part,you should suggest a practical solution in detail and tell the benefit it can bring.,e.g.,1)Proposal,：,To help our company to get through the current energy crisis and to reduce the cost of electricity,the following conservation measures are effective:1)2)3),2),Benefit,：,There is no denying that these improvements will bring vast profits to the company.Our employees will be able to work faster,more effectively and make greater use of technological innovations.Moreover,our company will be more likely to easily overcome fierce competition in the market.,4.Conclusion,In this part,you should reconfirm that the proposal will solve the problem and restate the benefit it will bring.,e.g.,To sum up,it seems obvious that the introduction of new technology into the Marketing Department will enable the company to gain huge profits.Our position in the market will be strengthened.,I am confident that these measures will reduce our cost of electricity significantly.I will appreciate your efforts to accept them.,Useful Expressions,Introduction,The proposal,aims/sets out to,The aim/purpose of this proposal is to recommend,The,purpose/objective/aim,of this proposal is to,to,deal with,problems of,to,explore,problems/some negative aspects,(influence)of.,to focus on,the issue,to,investigate/to look at/to present,information,on,to,recommend/to study,This proposal recommends a solution and provides budget and time schedule figures.,My proposal intends to make our company more effective and more authoritative at achieving its goals through improving the performance of both workers and managers.,Background,引言,It has been noted that our company has experienced a sudden increase in customer orders,It is evident/clear that,回顾,Surveys were conducted among,and we find,Questionnaires were distributed to,and results show that,存在问题,There is another problem which has to be solved.,In the past several months,a number of organizational,problems had surfaced,.,The major,problems which exist,in our company can,be summarized as follows,:.,A number of employees clearly suffer from demotivation as a result of dissatisfaction in one or more areas of their work.The key findings,are outlined below,:.,调查结果,The investigation has revealed that,调查表明,Our findings suggest,that it might be advisable to,As is evidenced by the statements,of all our employees,a brand-new payment system should be launched.,It is noted that 85%of respondents are of the opinion,that there is an urgent need to improve the quality of the companys products.,We are currently dedicated to the research and development of new medicines for a wide variety of conditions and diseases.,During this process,we learn,计划,The project,which is being undertaken by is to be completed by,If,I am confident that we can,Recommendations,It is,proposed/suggested/recommended,that,We strongly propose that,It is,essential,to/that,It would be advisable to,We,strongly,recommend that the company,The following recommendations are offered:,We also suggest that be If this is not possible,we recommend that,One possible solution,to the problem of is to search for,If we were to do this,we might reduce the threat of loss of good managerial-level staff.,Please take a fresh look at,the matter of,A consideration of my proposal on market strategy would be,highly appreciated,.,I am,sincere and eager to suggest,that fire extinguishers be installed in our new branch factories.,It is essential to energize every employee to make the most of their talents,and training is the vital step.,Please,consider the following aspects,when deciding:,Conclusion,It is clear that,It seems obvious that,The following conclusions are based on the results of the investigation:,To sum up,it seems obvious,The above mentioned points are my recommendations,.,Ill sum up by saying,I am positive that,In view of the above,we find,Well conclude by saying,Writing Steps,1.Before writing,首先应认真读题，弄清题目的具体要求，明确写作目的和写作者的身份。,the purpose(e.g.to persuade,
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