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单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,#,7tea Milk Tea Project,3,rd,Team,Prepared by,：,Danyang ZhangZF1908545,Xin HeZF1908509,Wenyu,Liu,ZF1908521,Zhaokun WangZF1908538,Xuan,He,ZF1908510,Date,：,12-22-2019,CONTENT,Introduction,01,Product,02,Location Selection,03,Marketing,04,Conclusion,05,1,01,Introduction,2,What is 7Tea Milk Tea?,7tea founded,1 milk tea shop,5 founders,Year 2009,5,000 milk tea shops,1,000 employees,5 milk tea factories,Year 2019,Tea introduced,to,UK,Qing Dynasty,01-Introduction,3,7tea milk tea,will always make you feel like seventeen!,Delicious,Fresh,Healthy,Fashion,Natural,01-Introduction,4,7tea Milk Tea Unique,advantages,Professional,milk tea technology,Diversified products,Rich production and marketing experience,01-Introduction,5,Member Introduction,Name,：,Xuan He,Position,：,Chief Executive Officer,Education:,MBA,Professional,experience,With 15 years of experience in the beverage and food industry,founded,and managed multiple companies and successfully listed on the Shanghai Stock Exchange,Name,：,Danyang Zhang,Position,：,Chief Production Officer,Education:,MBA,Professional,experience,Self-employed as a coffee shop for 3 years,familiar with catering,especially the beverage industry,with,more than 3 years of experience in food,factories.,Name,：,Xin He,Position,：,Chief,Financial Officer,Education:,MBA,Professional,experience,Worked at an accounting firm for 5 years,，,including financial audit and tax audit,，,do will in financial laws,/,processes,and regulations and usually in charge of budgeting/planning/monitoring and risk control,.,Name,：,Wenyu Liu,Position,：,HR,Education:,MBA,Professional,experience,Fortune 100 HR,Famous sports star,Name,：,Zhaokun Wang,Position,：,Sales Manager,Education:,MBA,Professional,experience,Five-year working experience in Starbucks and Haytea.Successfully helped these two drink companies to won more market share and customer loyalty,01-Introduction,6,02,Product,7,7tea Milk Tea,Do,British,know how to drink tea exactly?,Only drink hot tea with sugar?,Add,lemon?With milk?,7tea will open your eyes!,The UK imagination,for tea is,too,limited.,02-Product,8,F,reshness,is vital,Only 7days,！,02-Product,9,Diversified products,Chinese Traditional Milk,Tea,UK,Flavored Milk,Tea,Functional Milk Tea,02-Product,10,Diversified packaging,Glass bottles,Plastic bottles,Plastic barrels,Plastic bags,02-Product,11,7tea Milk Tea,7tea=,Seventeen,!,02-Product,12,03,Location,Selection,13,Marketing Analysis,Marketing,Audience,Advantage,03-Location Selection,14,Target Audience,Marketing,Audience,Advantage,03-Location Selection,15,Inherent Advantage,On the road to a community of human fate,“,ONE BELT AND ONE ROAD,”,Marketing,Audience,Advantage,03-Location Selection,16,E,xcellent,transport,network,E,asy,commuting,distance,Transportation,P,restigious,and reasonably priced,property,Lots,of the events,venue,Space,（,Cost-wise,）,Top ten academic achievement,Highest level in healthcare,and public,services,Q,uality of live,Manufacturing,and service industries,H,igh-tech,town,03-Location Selection,17,Milk Tea,Dense population,A,population of,30w,A,potential workforce of over 14w,Local Market,Communication,C,omprehensive,motorway,network,Home Market,40,minutes,to airport and freeport,International Market,“7tea,milk tea,will always make you feel like,seventeen”,Slogan,Sales Location,03-Location Selection,18,04,Marketing,19,Market Positioning,Chinese Traditional,Milk Tea,British Flavored,Milk,tea,Functional,Milk,tea,Label:,History smell Local residence,Glass bottles,Label:,Star,Classic,Cheaper,Plastic bottles,Label:,Target at people at sports,04-Marketing,20,04-Marketing,Inspiration,Traditional,Modern,Logo,Advertising,21,05,Conclusion,22,Product,7tea Milk Tea,T,raditional,Chinese,culture,F,reshness,is vital,Site Selection,Wigan,T,ransportation,C,ost,-,wise,Q,uality,of,live,Marketing,Promotion,Advertising,Brand building,Establish,customer loyalty,05-Conclusion,23,Thanks!,3,rd,Team,Prepared by,：,Danyang ZhangZF1908545,Xin HeZF1908509,Wenyu,Liu,ZF1908521,Zhaokun WangZF1908538,Xuan,He,ZF1908510,Date,：,12-22-2019,
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