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单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,Advertisement,13级 建筑系4班 侯苗苗 孙一诺,1.,Definition,and Types,2.,Purpose,3.,Case Analysis,1.,Definition and Types,Definition:Advertising in business is a form of marketing communication used to encourage,persuade,or manipulate an audience(viewers,readers or listeners;sometimes a specific group)to take or continue to take some action.Most commonly,the desired result is to drive consumer behavior with respect to a commercial offering,although political and ideological advertising is also common.,Any place an identified sponsor pays to deliver their message through a medium is advertising.,1.,Definition and Types,Any place an identified sponsor pays to deliver their message through a medium is advertising.,1.,Definition and Types,TYPES,Numerous!,Any place that can be seen can have advertisements,In paper or through technology devices,1.,Definition and Types,Types,Product,Placement,1.,Definition and Types,Types,Micro,Film,1.,Definition,and Types,2.,Purpose,3.,Case Analysis,2.Purpose,The purpose of advertising is to,convince customers that a companys services or products are the best,enhance the image of the company,point out and create a need for products or services,demonstrate new uses for established products,.,1.,Definition,and Types,2.,Purpose,3.,Case Analysis,Coca Cola,Coca Cola,The target consumers of,Coca Cola are mainly made up of youths.,Coca Cola,USP:,As we can see,there is always a,wave,in Coca Colas advertisement.,This wave indicates the,smooth taste,and takes on an image of,energy and enthusiasm,.Besides,the energectic combination of red,white and yellow becomes a symbol of Coca Cola.And that makes Coca Cola,outstanding,in several bottles.,Coca Cola,The advertisements of Coca Cola are relevant to sport events and sport stars.,Therefore,we have an impression of Coca Cola that well feel more dynamic and energetic after drinking it.,Coca Cola,AIDA:,1.As target consumers are youths,the endorsement models are idols.Meanwhile,Coca Cola caters to local markets and present new products with traditional Chinese features.,2.The red of Coca Cola not only stimulates appetite but also catches the consumers attention.,Canon IXUS,Canon IXUS,Canon IXUSs target consumers are mainly,youths,fashion people,and women.,Canon IXUS,Canon connects IXUSS features with the advertisements features.,In the advertisement,several fashion guys whose,clothes color,corresponding to,cameras color,walk along the street and take photos.,Hello,Color,Canon IXUS,AIDA:,ATTENTION,First,with the dynamic music,good-looking idols walk into the colo,r,ful frame,which attracts audiences attention.,Canon IXUS,AIDA:,INTEREST,Then,the colorful and good-design camera on the screen arouse peoples interest.,Canon IXUS,AIDA:,DESIRE,More over,the words,Hello,color,emphasize the features of IXUS which are full of energy,fashionable,.,Canon,Delighting you always,佳能，感动常在,Canon IXUS,AIDA:,ACTION,The dynamic frames make people want to follow their slogan,Go and shoot,.,Good advertisements can inspire people with their creativity.,While we keep calm and dont follow the advertisements blindly,we can grab much inspiration and fun in everyday life.,The End,Thank you,
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