潮宏基供应链管理现状

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,#,潮宏基供应链管理现状,Evaluation Warning:The document was created with Spire.Presentation for.NET,珠宝供,应,应链管,理,理的行,业,业特殊,性,性,潮宏基,供,供应链,管,管理现,状,状和基,本,本流程,潮宏基,供,供应链,管,管理面,临,临的难,题,题,Evaluation Warning:The document was created with Spire.Presentation for.NET,珠宝供,应,应链管,理,理的行,业,业特殊,性,性,一、珠,宝,宝产品,的,的分类,珠宝产,品,品的分,类,类很多,，,，大致,可,可分为,：,：,PT镶,嵌,嵌类,女戒、,男,男戒、,手,手链、,。,。,K白镶,嵌,嵌类,女戒、,男,男戒、,手,手链、,。,。,彩金镶,嵌,嵌类,女戒、,男,男戒、,手,手链、,。,。,等等,产品品,类,类可分,为,为100多种,，,，品种,繁,繁杂多,样,样。,每个产,品,品品类,还,还分很,多,多款式,，,，目前,全,全部库,存,存约有12000个,款,款式。,二、专,店,店库存,需,需要一,定,定的辅,货,货量，,平,平均单,店,店*,*,*万左,右,右，辅,货,货品类,要,要求齐,全,全，所,以,以随着,规,规模的,扩,扩大，,库,库存也,会,会不断,增,增加。,.,Evaluation Warning:The document was created with Spire.Presentation for.NET,潮宏基,供,供应链,管,管理现,状,状和基,本,本流程,Evaluation Warning:The document was created with Spire.Presentation for.NET,专店库,存,存,总部库,存,存,配送,退货,销售,生产,拆货,配送为,了,了更好,地,地平衡!,Evaluation Warning:The document was created with Spire.Presentation for.NET,年度资,金,金计划,/,/滚动,资,资金计,划,划,生产计,划,划,下单,配送计,划,划,配送流,程,程,销售,确定生,产,产资金,生产资,金,金如何,分,分配到,各,各品类,如何选,款,款,补货需,求,求形成,配送策,略,略,Evaluation Warning:The document was created with Spire.Presentation for.NET,订单管,理,理,Evaluation Warning:The document was created with Spire.Presentation for.NET,生产计,划,划,数据来,源,源,大库存,平,平衡表,按当,期,期大库,存,存情况,、,、下月,销,销售预,测,测情况,、,、上月,销,销售完,成,成情况,确,确定本,月,月需要,补,补给的,品,品类价,位,位产品,。,。,每月版,库,库属性,存,存销占,比,比情况,版库属,性,性分类,：,：畅销,款,款、新,款,款、形,象,象款、,常,常规款,、,、淘汰,款,款,根据每,月,月存销,占,占比情,况,况确定,本,本月资,金,金投放,方,方向，,侧,侧重于,新,新产品,还,还是侧,重,重于畅,销,销款,形成下,单,单指令,，,，详细,到,到品类,价,价位,Evaluation Warning:The document was created with Spire.Presentation for.NET,参考表,格,格,大库存,平,平衡表,下单指,令,令,每月版,库,库属性,存,存销占,比,比情况,Evaluation Warning:The document was created with Spire.Presentation for.NET,下单方,式,式,潮宏基,下,下单方,式,式：,90%,总,总部集,权,权下单,（,（推式,订,订单）,+,+10,%,%专店,主,主动下,单,单（拉,式,式订单,）,）,推式订,单,单选款,原,原则,1、统,计,计畅销,款,款、新,款,款的三,个,个月销,售,售表现,及,及库存,情,情况，,参,参考单,款,款回转,率,率提前,一,一个月,下,下单，,用,用途：,补,补充总,部,部库存,（,（安全,库,库存）,。,。,2、每,月,月产品,总,总监下,达,达完全,未,未上市,的,的新款,产,产品。,用,用途：,上,上市测,试,试,3、活,动,动推广,、,、系列,化,化推广,产,产品的,补,补单。,Evaluation Warning:The document was created with Spire.Presentation for.NET,订单周,期,期,下单周,期,期30,天,天，下,单,单提前,期,期30,天,天，每,月,月自营,正,正常下,单,单3次,，,，加盟,下,下单1,次,次。,Evaluation Warning:The document was created with Spire.Presentation for.NET,参考表,格,格,订单款,式,式选择,Evaluation Warning:The document was created with Spire.Presentation for.NET,配送管,理,理,Evaluation Warning:The document was created with Spire.Presentation for.NET,制定专,店,店定位,标,标准,大众,型,时尚型,大众,型,低端型,定位类型,高档型/旗舰店,Evaluation Warning:The document was created with Spire.Presentation for.NET,按不同,的,的专店,定,定位设,立,立不同,的,的辅货,结,结构,市场竞,争,争的需,要,要,CHJ,品,品牌采,用,用差异,化,化竞争,策,策略来,取,取得竞,争,争优势,，,，依据,竞,竞争环,境,境的不,同,同，分,别,别采取,有,有利于,构,构建差,异,异化的,产,产品结,构,构竞争,手,手段。,提升品,牌,牌力的,需,需要,消费者,从,从感观,上,上接触CHJ,，,，外在,的,的产品,表,表现有,品,品类、,价,价位的,丰,丰富性,，,，产品,系,系列的,清,清晰程,度,度，款,式,式、陈,列,列方式,等,等等。,提升销,售,售的有,力,力手段,竞争环,境,境不同,、,、消费,行,行为的,差,差异，,竞,竞争对,手,手策略,将,将影响,到,到我们,有,有限资,源,源的投,放,放与配,置,置，合,理,理实现,投,投资回,报,报的最,大,大化。,降低商,品,品库存,的,的有效,措,措施,通过对,库,库存与,销,销售价,位,位的匹,配,配和调,整,整，使,库,库存资,金,金下降,而,而不影,响,响销售,额,额。,Evaluation Warning:The document was created with Spire.Presentation for.NET,建立辅,货,货结构,标,标准需,要,要考虑,的,的因素,如何营,造,造差异,化,化竞争,（“敌,无,无我有,、,、敌有,我,我强）,各商品,品,品类的,历,历史数,据,据表现,培育新,的,的产品,竞,竞争能,力,力,销售季,节,节变化,调,调整,Evaluation Warning:The document was created with Spire.Presentation for.NET,配送计,划,划,每月根,据,据实际,库,库存与,库,库存标,准,准的差,异,异，结,合,合各品,类,类回转,率,率情况,，,，制定,单,单店配,送,送计划,。,。,与终端,沟,沟通，,收,收集特,殊,殊需求,，,，调整,配,配送计,划,划。,通过配,送,送计划,指,指导专,店,店退货,，,，控制,专,专店后,坊,坊库存,。,。,对滞销,产,产品退,货,货回及,时,时拆货,处,处理，,减,减少过,期,期、呆,滞,滞库存,量,量。,Evaluation Warning:The document was created with Spire.Presentation for.NET,参考表,格,格,专店配,送,送计划,Evaluation Warning:The document was created with Spire.Presentation for.NET,配送策,略,略,专店分,类,类（核,心,心店、B类店,、,、C类,店,店）,核心店,支,支持政,策,策,各类专,店,店配送,周,周期,目标：,生,生产出,来,来的恰,当,当产品,能,能以恰,当,当的数,量,量、,在,在恰,当的时,间,间，被,送,送到恰,当,当的地,点,点，又,快,快又准,，,，,保质保,量,量。,Evaluation Warning:The document was created with Spire.Presentation for.NET,核心店,配,配送周,期,期模型,Evaluation Warning:The document was created with Spire.Presentation for.NET,核心店,配,配送周,期,期特点,采用多,频,频次配,送,送，每,月,月配送3次。,挑货时,点,点设定,畅,畅销款,和,和新款,订,订单入,库,库后第,一,一时间,，,，确保,挑,挑货时,仓,仓库货,量,量充足,，,，匹配,度,度高。,当月销,售,售的畅,销,销款和,新,新款能,在,在当月,得,得到补,货,货(1,:,:1),。,。,每月固,定,定有一,定,定量的,完,完全新,款,款补充,。,。,Evaluation Warning:The document was created with Spire.Presentation for.NET,B类店,配,配送周,期,期模型,Evaluation Warning:The document was created with Spire.Presentation for.NET,C类店,配,配送周,期,期模型,Evaluation Warning:The document was created with Spire.Presentation for.NET,仓储管,理,理,Evaluation Warning:The document was created with Spire.Presentation for.NET,仓储货,品,品进出,流,流程,作价中,心,心,仓储中,心,心,配送中,心,心,专店,新货作,价,价入库,验收入,库,库、,分类储,存,存,退货入,库,库,分类储,存,存,电脑选,货,货，,形成订,单,单,按订单,拣,拣货,系统出,库,库操作,包装邮,寄,寄,收货,签收单,Evaluation Warning:The document was created with Spire.Presentation for.NET,CHJ,品,品牌新,产,产品（,非,非专项,产,产品）,配,配送与,上,上市测,试,试流程,商品部,副总裁,（,（产品,、,、生产,）,）,CHJ营销管,理,理中心,提供样,品,品及,批量订,单,单资料,拟定新,品,品上市,测试配,送,送计划,新产品,上,上市沟,通会议,讨,讨论,确定新,品,品上市,配送计,划,划,进行第,二,二阶段,与,与第,三阶段,测,测试和,评,评估,参阅,参阅,新产品,上,上市,对新产,品,品第一,阶段跟,踪,踪及评,估,估,注1：相关人,员,员是指,副,副总裁,（,（CHJ品牌）,、,、市