LEXUS车主专享汽车杂志

按一下以編輯母片標題樣式,按一下以編輯母片,第二層,第三層,第四層,第五層,*,*,*,LEXUS車,主,主專享,汽,汽車雜,誌,誌,LEXUSMagazine,LEXUS車,主,主專享,汽,汽車雜,誌,誌，是,一,一本專,為,為LEXUS,車,車主量,身,身定作,的,的雜誌,，,，並以,Life-Style,為,為報導,主,主軸的,高,高品質,精,精緻生,活,活指南,，,，藉由,雜,雜誌的,呈,呈現達,到,到LEXUS,專注,完,完美，,近,近乎苛,求,求的,行,行銷形,象,象以及,與,與車主,建,建立起,情,情感的,聯,聯繫。,LEXUSmagazineisa magazine custom-designedforLEXUScar owners.Adopting,“,“lifestyle”asits mainreporting focus,this publication helps thereadernavigatehis or herhigh-qualitylifestyle.This magazine achieves themarketingimageofLexus,“TheRelentlessPursuit of Perfection,”,”andbuildsalasting relationshipwith Lexus carowners.,廣告刊,登,登聯絡,專,專線：02-2732-8899ext.530,0932-044678,范,范,心,心嫘,讀者輪廓,Readership Demographics,(,Men,),(,Women,),樺舍文化刊物 精準溝通目標客層,男女比,Gender,讀者輪廓,Readership Demographics,(31-35years),(36-40 years),(41-45 years),(20-30 years),(Above60years),年齡,Age(in years),樺舍文化刊物 精準溝通目標客層,讀者輪廓,Readership Demographics,(Graduate andabove),(LessthanSecondary),(Secondary),(University),教育程,度,度,Educationlevel,樺舍文化刊物 精準溝通目標客層,讀者輪廓,Readership Demographics,樺舍文化刊物 精準溝通目標客層,職業類,別,別,Occupation,(CompanyPresident),(Upper-LevelManagement),(Professional,(Physician,Accountant),(Public official),(CompanyEmployee),(other(Housewife,officer),刊物優,勢,勢,PublicationStrengths,樺舍文化刊物 精準溝通目標客層,兼具銷,售,售與口,碑,碑的優,勢,勢品牌,A Superior Brand in Terms of BothSalesand NameRecognition,LEXUS連,續,續四年,蟬,蟬連J.D.PowerAsia Pacific,亞,亞太地,區,區台灣,區,區顧客,服,服務滿,意,意度第,一名，,以,以及連,續,續三年,獲,獲得J.D.PowerAsia Pacific,亞,亞太地,區,區台灣,區,區新車,銷,銷售滿,意,意度第,一名，,顯,顯示LEXUS專,注,注完美,，,，近乎,苛,苛求,的,的品牌,形,形象，,已,已深獲,車,車主的,青,青睞。,選,選,擇優勢,品,品牌所,製,製作的,企,企業刊,物,物，就,像,像同樣,選,選擇了,兼,兼具品,味,味和質,感,感的曝,光,光媒體,。,。,LexushasachievedrecognitionfromJ.D.Power AsiaPacificasfirstincustomersatisfaction,intheTaiwan Customer ServiceIndex(CSI)Studyfor thefourthconsecutiveyear,and first,incustomersatisfactionofnew carsalesforthe third consecutive year.Thisindicates thatthe,Lexusmotto,“,“TheRelentless PursuitofPerfection,”,”hasstruckachordwith carowners.,Thus,selectingamagazinesuch as thisone,isakin to selectinga exposure mediumthat,reflectsboth taste andstyle.,刊物優,勢,勢,PublicationStrengths,樺舍文化刊物 精準溝通目標客層,配合雜誌曝,光,光突顯品牌,價,價值,The Magazine asa Means of BringingOutBrandValue,雜誌訴求為,Life-Style，,內,內容規劃休,閒,閒生活、流,行,行時尚的精,緻,緻報導，商,品,品與雜,誌配合曝光,，,，除了能帶,動,動廣告質感,外,外，結合LEXUS,的,的精緻形象,更,更能提昇品,牌,牌價值。在,雜誌控管方,面,面，內容與,廣,廣告維持3:1的比例,，,，能夠有效,地,地保證廣告,曝,曝光品質。,As the editorial focus ofthismagazineis“lifestyle,”it includes rich featurearticleson,topics such asleisure and fashiontrends.Coordinatingproduct exposure with,editorialcontent not only enhancestheimpact ofyouradvertisement,but also ties in,the sophisticated Lexus imageand elevates brand valueyet further.Inaddition,for,the purposes ofquality control,the percentage incontent and ADis always3:1,thus ensuring optimalproduct exposure.,廣告效益直,接,接反應消費,行,行為,Ad Effectiveness DirectlyReflectedin Consumer Behavior,相對於高級,車,車種當中，LEXUS的女性車,主,主佔了極高,的,的比例，而,車,車主多為,擁有社經地,位,位並具有消,費,費能力的族,群,群，所以廣,告,告效益不但,能,能夠落實到,消,消費行為,之外，商品,也,也能直指高,收,收入女性的,消,消費市場。,Nowadays,one will find that amongluxury cars,alargepercentage of,the ownersarefemales,aconsumergroupwithsocial statusand spending,power.Soadvertisementsnot only directly lead toconsumerspending,but,can also be targetedat the marketof high-incomefemales.,刊物優勢,Publication Strengths,樺舍文化刊物 精準溝通目標客層,出刊訊息,Publication Information,印量：65,000本,開本：23,29.9cm左翻,發行對象：LEXLUS車主,出刊時間：,季,季刊(3,、,、6、9、12月 約25號出書),截稿時間：,廣,廣告預訂版,位,位截止發,刊,刊前20日,審,審,稿,稿,發刊前14,日,日,。,完稿發刊,前,前7日,網,網片發,刊,刊前4日,65,000 copies,PaperSize:,2329.9 cm,flip from right toleft,glue binding,Target Readership:LEXUScarowners,Publication Date:quarterly(the 25th of each ofthe following months:,March,June,September,December),SubmissionDeadline:Content 20 days beforepublication date;Color,SeparationFilm,4daysbefore publication date,廣告價目,Advertisement Prices,刊 登 版 位,廣 告 訂 價,尺 寸,封面裡 Inside Front Cover,$240,000,2329.9 cm,目錄前第一特跨 First Two-Page Spread before TOC Page,$380,000,4629.9 cm,目錄前第二特跨 Second Two-Page Spread before TOC Page,$370,000,4629.9 cm,目錄前第三特跨 Third Two-Page Spread before TOC Page,$360,000,4629.9 cm,特單頁1 Special Page 1,$220,000,2329.9 cm,特單頁2 Special Page 2,$215,000,2329.9 cm,特單頁3 Special Page 3,$210,000,23 29.9 cm,目錄對頁 Opposite TOC Page,$200,000,2329.9 cm,NEWS 對頁 Opposite NEWS page,$190,000,23 29.9 cm,封底 Back Cover,$280,000,2329.9 cm,封底裡 Inside Back Cover,$190,000,2329.9 cm,內彩頁 Color Inner Page,$180,000,2329.9 cm,廣告價目,Advertisement Prices,廣告稿印刷,特,特別色需於,簽,簽約前先另,行,行估價,特殊製作物,另,另行估價,截稿時間，,除,除非有不可,抗,抗拒理由，,廣,廣告主或廣,告,告代理商不,得,得任意 取,消,消任何廣告,。,。,Advertisementswhichrequire special colors or specialproductiontechniques mayrequire additionalfees;we ask that clientsbring uptheseissues beforesigning acontract.,Advertisement buyersandad agencies should not cancelads afterthe submissiondeadline exceptforunavoidable reasons.,演讲完毕，,谢,谢谢观看！,