让每一个页面都带来潜在客户

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,网站优化,让每个网页都带来潜在客户,Make each page of your website bring prospects,胡宝介,Boggie,2006-3-17,网站的目标,Aim of Your Website,实现销售,to sell,增加注册用户,to generate leads,增加访问量,to increase traffic,more,网站优化目标,Aim of Your Website,Optimization,让每个网页都带来潜在客户,Make each page act as a salesman for you！,而不是为了几个关键词的排名,Not for several keywords rankings,用户搜索行为,User Search Behavior,用户爱搜索复杂关键词,/,短句，为重视内页优化提供了依据,More Sophisticated Keywords,内页正是承载关键词组合及关键句子的页面,Content pages contain a number of keywords combinations,做排名的局限,Shortcoming of SEO Rankings,只重视首页和栏目页的优化以及增加外部链接，这两点恰恰都没有顾及到内页优化。,Too much stress on homepages optimization and link building but ignore content pages,optimization,新竞争力数据：,首页访问量宜不超过总访问量,10，超过40网站优化一定,有问题。,If visits from homepage account for,over 40%of whole visits,something must be wrong with the website optimization,内页搜索引擎友好问题,Common Mistakes for Content Pages,URL：,动态页面、,Java,弹出,Dynamic URLs,Java pop-up,导航迷失,Lost navigation,title,和,meta：,全站统一,title and meta:all the same,no target,缺乏,营销导向,lack of marketing orientation,目标：引向销售,Aim,：,Sell my report,文章内容页面,content page,：,an article,首页只有一个，内页却可以源源不断增加,商机由此源源不断,Only one homepage,but numerous content pages can be added to constantly bring prospects to your website!,-Thank You-,