Thomas cook and son

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Chapter 3 Tourism Culture,Unit 1 Thomas Cook and Son,founder of World Wide travel agency Thomas Cook and son,Para.1,Be credited with,:,be known as;be hailed as,Q:what is the result of the rise and development of travel and tourism?,Para.2,temperance:,restraint in drinking alcohol,outset,:,beginning,enlightenment,:,education that results in understanding and the spread of knowledge.,Q1:what was he before he became a professional travel agent?,Q2:what did he arrange the trip in 1841 for?,Q3:what did travel business mean to Thomas Cook?Why did he think so?,Leicester railway station,-the origin for many of Cooks early tours.,Para.3,Commission,:,money paid to an agent or salesman,Solvent,:,having no debt,Q:what did a full-time excursion organizer do according to this paragraph?,(To organize people to travel by train and he received commission from the railway company.),Tour wholesaler,Tour operator,:travel agency,Travel agent,旅游经营商,是指以组合及批发包价旅游产品为主要业务，兼营旅游产品零售业务的旅行社。旅游经营商通过对旅游者旅游需求，爱好消费水平的调查，预测旅游市场及旅游产品需求的发展趋势，设计组合满足市场需要的产品，并通过旅游代理商在旅游市场销售。,旅游代理商,是旅游经营商与旅游者之间联系的纽带。其主要业务是向旅游者提供旅游咨询，销售旅游经营商组合的旅游产品。,举个例子,:A,旅行社美国线路很好,价格好,这个区域的客人都流向他这里,.,那么,其他旅行社 就成为他的旅游代理商,他们收了客人就交给,A,由,A,返佣金给他们,.,反之则,A,是其他旅行社的旅游代理商,Para.4,Q:what was new for the travellers according to this paragraph?,(handbook of the trip;coupon;touring guide),Para.5 World Exhibition,1st World Exhibition:London,1851,“,水晶宫”是,20,世纪现代建筑的先声，是指向未来的一个标志，是世界上第一座用金属和玻璃建造起来的大型建筑，并采用了重复生产的标准预制单元构件。,41th World Exhibition:,Shanghai,May 1st-October 31st,2010,Theme:,Better city,better life.,The Emblem,Mascot:Haibao,“海宝,(HAIBAO)”,意即,“四海之宝”。,吉祥物主体以汉字的“人”作为核心创意,.,头发：,象翻卷的海浪，显得活泼有个性，点明了吉祥物出生地的区域特征和生命来源。,脸部,：卡通化的简约表情，友好而充满自信。,眼睛,：大大、圆圆的眼睛，对未来城市充满期待。,蓝色,：充满包容性、想象力，象征充满发展希望和潜力的中国。,身体,：圆润的身体，展示着和谐生活的美好感受，可爱而俏皮。,拳头,：翘起拇指，是对全世界朋友的赞许和欢迎。,大脚,：稳固地站立在地面上，成为热情张开的双臂的有力支撑，预示中国有能力、有决心办好世博会,。,中国馆居中升起、层叠出挑，成为凝聚中国元素、象征中国精神的雕塑。,泰国馆,土耳其,馆,Para.6,conjure up:,think up;imagine,hither and yon:,hither and thither;here and there,Para.7,Q:which places were pioneered as travel destinations according to this paragraph?,(Switherland and America.),Para.8,Around the World in Eighty Days,by Jules Verne.,Para.9,British Expeditionary Force,英国远征军,attempt:,make an effort,relief:,rescue,General Charles George Gordon,General,Charles George Gordon(28 January 1833 26 January 1885),known as,Chinese Gordon,Gordon,Pasha,and,Gordon of Khartoum,was a,British,army officer and administrator.He is remembered for his campaigns in,China,and northern,Africa,.,personal narrative,Placeof birth,London,England,Placeof death,Khartoum,Sudan,Allegiance,British Empire,Yearsof service,1852 1885,Rank,General,Battles/wars related to China,Second Opium War,Taiping Rebellion,*,Battle of Cixi,*,Battle of Changzhou,传奇人物戈登,十九世纪中叶的太平天国运动，不但造就了曾国藩、左宗棠、李鸿章等晚清“中兴名臣”，还造就了几位来自西洋的名人，戈登就是其中的一个。戈登不见得是一个正面人物，但绝对是个传奇人物。戈登也是一个很有争议的人物，他的毁誉参半非常与众不同。,在中国官方正史里，戈登是帝国主义的刽子手，是镇压太平天国起义的屠夫，中学历史课本这样叙述戈登的结局：“恶贯满盈的戈登在喀土穆被苏丹起义军打死。”,如果倒退一百年，在晚清的历史里戈登是平定长毛之乱的大功臣，授提督衔，赐黄马褂、孔雀花翎，戈登死后清庭专门派人去吊。在英国的历史里，戈登是“英雄中的英雄”,(,语出英国首相格拉斯通,),，维多利亚时代的楷模，戈登死后维多利亚女王亲自到他家中慰问。不同国家、不同时代，对戈登爱憎分明，无论褒贬都是一边倒，也算叹为观止。,Para.10,collaboration,posh,escort,spacious,cooperation,of high quality,accompany,commodious,commodious,cooperation,of high quality,accompany,match,Q:which countries or regions did John arrange trips to?,(America,Norway,India,Kashmir),Yellowstone Park,Yellowstone National Park,established by the,U.S.Congress,as a,national park,on March 1,1872,is located primarily in the,U.S.state,of,Wyoming,though it also extends into,Montana,and,Idaho,.The park was the first of its kind,and is known for its,wildlife,and,its many geothermal,(,地热的,),features,especially,Old Faithful Geyser,（间歇泉）,one of the most popular features in the park.It has many types of,ecosystems,but the,subalpine,(,亚高山带的,),forest,is dominant.,Historical poster of Yellowstone from 1938,Taj Mahal,The,Taj Mahal,is a,mausoleum,located in,Agra,India,built by,Mughal,Emperor,Shah Jahan,in memory of his favorite wife,Mumtaz Mahal,.It is considered the finest example of,Mughal architecture,.In 1983,the Taj Mahal became a,UNESCO,World Heritage Site,and was cited as the jewel of,Muslim art,in India and one of the universally admired masterpieces of the worlds heritage.,Para.11,Trans-Siberian Railroad,跨西伯利亚铁路,Sheik,:(,阿拉伯国家用,),酋长,Pasha,：帕夏,(,旧时奥斯曼帝国和北非高级文武官的称号,置于姓名后,),domain,:territory,Describe their difficult trip to Jerusalem.,Jerusalem,Jerusalem,is the,capital,of,Israel,and its,largest city,in both population and area.The city has a history that goes back to the,4th millennium BCE,making it one of the,oldest cities in the world,.Jerusalem is the holiest city in,Judaism,and the spiritual center of the,Jewish people,contains a number of significant ancient,Christian,sites,and is considered the,third-holiest,city in,Islam,.,Dome of the rock,圣岩圆顶寺,Para.12,Q1:Why was Cooks company so successful?,Q2:Whats Cooks contribution to world travel?,Para.13,elasticity,particular,considerably,substantially,consider