国际商务英语函电

,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,Chapter IX,Packing&Marking,1,.,Learn the importance of proper packing and terms of packing in foreign sales contract;,2.,Grasp the essential components of a letter,about packing;,3.,Master typical sentences and expressions,in writing the letters on packing.,I.Objectives,II.General Introduction,It is one of the essential components of commodity production or the continuation of production.The ultimate purpose of packing is to keep the transported goods in perfect condition and prevent loss and leakage during transportation,and even raise their marketing value.,1.Importance of packing,2.Types of packing,1),outer packing,also known as transport packing,is done mainly to keep the goods safe and sound during transportation.,2),inner packing,also known as small packing or sales packing,is done mainly to push sales.It can be realized in various forms and with different materials as long as it is nice to look at,easy to handle and helpful to the sales.,Unit Outer Packing,Assemblage Outer Packing,Sales Packing,suspensible,packing,transparent packing,portable packing,gift packing,etc.,Product Code,An encoded set of lines and spaces that can be scanned and interpreted into numbers to identify a product,.,Two main bar codes internationally:,UPC(Universal Product Code USA),EAN(European Article Number),Marking of Goods,Various types of Marks,Shipping Mark,（,运输标志,）,Indicative Mark,（,指示性标志,）,Warning Mark,（,警告性标志,）,Identification Mark,（,识别标志,）,LP,SAN FRANCISCO,NO.1/100,Abbreviations of consignees or buyers,Name of the unloading port,Package No.,Shipping Mark,Not only stenciled on the transportation packing of cargoes but also appear on the invoices,insurance documents,B/L and other documents.,Indicative marks,The symbols or words that indicate the nature of the contents of the package and give instructions to facilitate the smooth handling of the cargo that needs special care.,Fragile,Handle with care,Keep dry,This way up,Use no hooks,Do not use forklift truck here,Stacking limitation,Protect from heat and,radioactive sources,Center of gravity,Warning marks,Reminding the cargo handlers to take,necessary safety measures.,07CL H08,合同号,ART.NO.:904A,货号,COLOUR:NAVY/GREY,色泽,SIZE:,尺寸搭配,N.W.:11.3KG,净重,G.W.:16.4KG,毛重,MEAS.:45.55255.5cm,尺码,MADE IN CHINA,生产国别,36 37 38 39 40 41,1 1 2 3 3 2,Identification Mark,(Subsidiary Mark),3.Functions of Packing,primary functions,secondary functions,tertiary functions,.,1.Primary Functions,Protective Function,Storage Function,Loading and Transport Function,2.,Secondary Functions,Sales Function,Promotional Function,Guarantee Function,Service Function,3 Tertiary Functions,Additional FunctionParticularly relate to the extent to which the packaging materials or packaging containers may be reused once the package contents have been used.The most significant example is the recycling of paper,paperboard and cardboard packaging as waste paper.,2),Labeling Function,Labels are often required by law and they perform several functions.A label can identify the product or the brand.It might grade the product,describe it,list its content,provide warnings,tell how to use it,such as with cleaners and pesticides,and promote the product using attractive and recognizable graphics,.,Letters about packing issues should be concise and clear.In such letters,The buyer can inform the seller of any formerly unexpected requirements about packing.The seller can describe in detail to the buyer his customary packing of the goods concerned and also indicate clearly that he may accept and required packing at the expense of the buyer.Any changes regarding packing stipulated in the contract should be mutually discussed before shipment.,Usually a letter regarding the packing often consists of the following parts:,Writing Tips,1)Sometimes,mention the Contract,No.or,Order No.to make sure the reader knows what the letter is about in the subject line,if any;2)State clearly the letter you are replying to by specifying the exact date and sometimes the order number at the very beginning of the letter;3)State clearly the purpose of your letter;4)Present your packing requirements specifically and clearly,and sometimes explain why you have these requirements;5)Express your expectations and thanks for your,parners,cooperation.,Lesson 22,Inner Packing&Labeling,About the letter,Inner packing,also known as small packing or sales packing,is done mainly to push sales.It can be realized in various forms and with different materials as long as it is nice to look at,easy to handle and helpful to the sales.The inner packing should be attractive,，,modern,easy to publicizing and raising the marketing value.,Notes,1.packing requirements,业务中产品包装需严格按照购货合同规定，出口商品的包装要求各不相同，供货方应征得购货方同意的包装方式，或根据购货方的具体要求进行包装。,2.packing n.,包装,Your price is to include packing in crate,and delivery to our warehouse.,贵方报价应包括板条箱包装费及到我方仓库的运费。,pack v.,包装，把,装箱,The pens are packed in boxes of one dozen each,200 boxes to a wooden case.,钢笔应装在盒子里，