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GrandOpeningofP&GInnovationCenterPREventProposalOur Understanding Event BackgroundOur Insight Core Theme Our Contribution Creative IdeasContentsOur Actions-Project ExecutionOur Understanding 1With over 138,000 employees in over 80 countries and regions worldwide,P&G has many quality and leading brands worthy of being deeply trusted by consumers.Currently,China has become one of the fastest growing markets for the P&G worldwide.By improving consumers daily life with detailed but meaningful method,P&G has been growing sustainably over the last 170 years.From BackgroundBranding products are as follows:SocietyCorporateEmployeeto improve P&G branding power in the market;to improve P&G branding influence for consumersto improve P&G competitiveness and R&D strength;to effectively guarantee P&G branding products performance in the marketTo cohere and improve P&G employees honor and ascription degree.Project GoalTouching lives,improving lifeProject OutlineEvent Title:P&G Innovation Center Opening Ceremony Event Size:BJIC Innovation Center,VIP and Media Journalists(Total 800 people)Event Date:Month/Day/2021(TBD)Event Venue:(TBD)Agenda：DateTimeActivityMonth/Day/2010(TBD)8:00amCheck-in(employee reception)9:18amOpening Speech from governors and P&G VIPs10:18amOpening ceremony(ribbon-cutting ceremony)10:30am-12:00pmBuilding tour/poster review(include hope school one)12:00pm-14:00pm Lunch(need to confirm on the venue)14:00pm-15:00pmOne on ones and interviews15:00pm-16:00pmBreak16:00pm-17:00pmInternal Conference18:00pm-21:00pmDinner PartyOur Insight 2DiscussionHow should we do to accurately set the key tone for the event?How should we do to carry the key tone through the event?How should we do to guarantee the quality of event operation?AnalysisFor Society:Touching lives,improving lifeBEAUTY&LIFEFor Corporate:BROADER Development for P&G For Employee:MORE Support&Opportunity WE ARE STRONGER!Theme Criteria主题准那么创-赢未来Innovation for Future凝聚力量 辉煌共享Mutual Brilliant with pooling strength共谱新篇章Mutual New ChapterDirection方向Clearly deliver the message of P&G with powerInclusion包含Imaginary SpacePopularity群众化Easy to understandTheme DesignA Team of Diversityis the foundation of P&G successand considered as its strengthReasonFoundationResultExpectationTogetherWe Can gain everything We Can do everything We Can change everythingWe CanSTRONGERInnovate LifeTheme-1Innovation is the core development power of P&G.P&G creates better life for all of us.Without innovation,our life will get nowhere.Lets get together with P&G to make dreams come true.美好生活源自创想美好生活源自创想Better life comes from innovation.Theme-2Historically,P&G started business from candle manufacture industry.People enjoyed the bright brought by P&G.Currently,P&G is continuously innovating to provide better life for us.Our generations will grow up in better society in the future.创新点亮美好生活创新点亮美好生活Innovation lightens better life!Theme-3P&G brings us a lot.We still need to go beyond the past and ourselves.We create the wonderful future.We can do better for the future.梦想无限梦想无限 创新无界创新无界 Unlimited DreamBeyond InnovationTheme-4创想创想 引领新未来引领新未来 Innovation to lead new futurePlain text,but most impressive by non-regular POA themeStrong feeling and impactHumanity without distance and pressure,while Positive Rich Inclusion and imaginary space of“WE CAN16Theme-5创想力创想力 新动力新动力 Innovative Power New Momentum Founding of P&G Innovation Center will bring some kind of new power of changing peoples lives.Meanwhile,P&G branding products are more innovative.Social and corporate value are reflected very well.17Theme-6创创-自由我自由我Innovation is up to me.Founding of P&G Innovation CenterInnovation is always the target we are pursuing for.To unleash our imagination,these are created by us.18Visual Element DesignWhat Visual Element can represent our Theme?19Numerous P&G circles are intervened together and extended Due circleInfinity mark20Visual Element DesignResourceOpportunityHappinessConfidencePowerFuturen“is a familiar math mark.nIt represents P&G Innovation Centers unlimited resources,platforms,development and power.nInfinity represents that P&G will share infinite business opportunities,joy,confidence,strength and hopeful better future.nIt depicts current situation and future aim as well.InfinityChina factorGlobal factorP&G factor21Visual Element DesignTheme combines infinity.It reflects unlimited power of P&G Innovation Center management team.Impressive golden font and blue infinite future resemble hope.This is key basic visual design.Other visual factors are on the basis of it.Our Contribution 3Process DesignPreparationArousing InterestInvitation&ReceptionCreating EnthusiasmExecution Approaching Target321PreparationTOGETHER WE CANHow should we prepare to make the event perfect?1Primaryvisual主视觉KeyVisualExtensionKnife-shapeflag27Key Visual Extension Guidance Plate 28Key Visual Extension Pin29DocumentsneededWE CAN宝洁研发中心成立，我们拭目以待nEvent operation manual nVIP speech articlenHost speech articlenProject executives schedule and workload arrangementnProject timeline of project execution30TOGETHER WE CANInvitation&ReceptionHow should we do to attract media and VIP attention?2We prepare tailor-made e-invitation card and paper-invitation letter.We send out emails to VIPs since the beginning of May.Staff call those VIPs to confirm their participation one week after the invitation,verifying their address and contact method.We send out invitation letter according to VIP schedule during the last two weeks before the event.Invitation for the first time:Tailor-made e-invitation card and paper-invitation letter Communication for the 2nd time:phone call invitation Final Invitation:to post invitation letterInvitationInvitation Letter Design33VIP ReceptionnShuttle buses arrive at airport in advance.nTo deal with flight delay,we prepare a backup bus and avoid VIPs waiting time.nDesignated staff welcome VIPs at designated point and guide them to board the buses.nWe prepare mineral water and paper tissue on the buses.nStaff turn on air conditioner in advance to make VIPs feel comfortable.nStaff train bus drivers to let them wear uniforms.We decorate bus with key visual design to make VIPs feel P&G branding message.Seat Cover Decorated with Logo Bus Body Decorated with Logo Design35Entrance Guidance Plate36Parking Lot Guidance Plate37TOGETHER WE CANEvent Execution3How should we do to approach target?38会场整体平面图需要替换Exhibition AreaPerformance AreaPhoto-taking AreaMain conference areaAnniversary Exhibition AreaSign-In AreaEntranceViolin PerformanceExhibition Theme:New Long MarchExhibition Theme:New TouchingExhibition Theme:New PioneerMain Venue-Visual Design39Procedural SuggestionsTimeActivities8:00amCheck-in(employee reception)9:18amOpening Speech from governors and P&G VIPs10:18amOpening ceremony(ribbon-cutting ceremony)10:30am-12:00pmBuilding tour/poster review(include hope school one)12:00pm-14:00pm Lunch(need to confirm on the venue)14:00pm-15:00pmOne on One interview15:00pm-16:00pmBreak16:00pm-17:00pmInternal Conerence18:00pm-21:00pmDinner Party401-VIP Sign-In入场签到区入场签到区Sign-In area decoration:8:00am Check-in(employee reception)Sign-In AreaExhibition AreaOutside Main Conference Hall41Sign-In areanVIPs sign their names at sign-in table.They paste logo sticks on chest and sign name on the volume of opening ceremony.nStaff guide and help VIPs to take pictures at sign-in area.nStaff help VIPs to paste logo sticks on their chest and inform VIPs the meaning of the stick is together we canVIP Sign-In42Sign-In Area-Visual Design43Corridor-Visual Design44Corridor-Visual Design45Violin Performance at Corridor-Visual Design46Product Exhibition Area Visual Design47Warm-upMusic48nSpot light focuses on the VIP.nVIP delivers speech on the stage.LED screen displays VIP image.nVIP reviews P&G development in China in the last 20 years and introduces meaning and value of founding of innovation center.2-P&G VIPs to Deliver Speech9:18amOpening Speech from governors and P&G VIPs49nHost invites VIPs to step onto the stage.nVIPs cut ribbon for the official founding of Innovation Center.3-Start-up Ceremony10:18amribbon-cuttingnVIPs touring the Innovation centernVIPs reviewing postersnExhibition Area CSR(hope school construction)4-Building tour/poster review 10:30am-12:00pm Exhibition Highlight CSR contentBuilding Tour SequenceTimeActivities10:30am-10:35amP&G staff to arrange VIPs in several teams and give them effective guidance before the touring10:35am-10:50pmP&G to introduce functions and construction map of Innovation Center for VIPs10:50pm-11:50pmVIPs to tour the building and exhibition area accompanied by P&G10:45pm-12:00pmVIPs to take pictures on the scenenVenue:New International Exhibition Hall(TBD)Crowne Plaza International Airport Beijing(TBD)5-Dinner Party18:00 21:00pmOverall StyleElegant,LeisureTechnologically FashionableProviding a unique experienceSet DesignOutside-Cocktail Party(Display Area)Inside Dining and Performance AreaAimEmbody the taste of Innovation18:00Guests Arrive18:00-18:30Cocktail Party18:30-19:00VIP Speeches19:00-20:00Banquet&Performance20:00-20:30Interactive Activities21:00ConclusionDinner Party-Procedural SuggestionsDinner Party-Guest ArrivalKey Information:Brand Positioning：Touching lives,improving lifePresentation MannerAfter registering,each participant will receive a bracelet and seating assignment American style food,with cocktail Background music：American modern musicFree socializingOutside Cocktail PartyRepresenting a fashionable and leisurely lifestylePresentation Style：Background Music：Lively+Happiness+EnergeticExhibition Area:to show Innovation achievement of P&GDinner Party-Cocktail PartyInternal DesignsSimple yet Elegant banquet designDinner Party-BanquetPerformance Art DancingPleasure+Leisure)Alternative Performance Style reveals defined personality and self-determinationDemonstrating better lifeDinner Party-Banquet PerformanceFluorescent Light DancingUniqueness Fashionable This style dancing,full of Innovation and technology corresponds with the essence of P&G,adding color and atmosphere to the event arena.Dinner Party-Banquet PerformanceDinner Party-Banquet PerformanceFire DancingAmazement Leisurely enjoyment Once the atmosphere of the arena reaches a peak level,performers dressed in modern outfits will mystify the audience with their fire dancing,invigorating the audience members while echoing the essence of Innovation.Dinner Party-Banquet PerformanceFlying HeavensArt Elegance The stage will be filled with dancers wearing long skirts,moving gracefully along with the elegant music.They will remind the audience of the beautiful“Flying Heavens murals at Dunhuang.Our Actions 4Extended ProposalSet RecommendationsMC SuggestionsGift SuggestionsTeam StructureExtended Proposal-Invitation DesignHotel Suggestions:64MC Suggestion:He graduated from Beijing Language University,majoring in English,with bachelor degree.Mr.Ji Xiao JunFamous anchorman of CCTV Channel 965ncommemorative stamp and first-day cover:20th anniversary of founding of P&G China,Innovation Center Establishment Suggestion No.1VIP Gifts:66nCommemorative silver coin and seal:LOGO is printed on it.Suggestion No.2VIP Gifts:67n LOGO sealSuggestion No.2VIP Gifts:68nSuit tie and scarves Suggestion No.3VIP Gifts:69nSuit Bamboo-made Letter:P&G introduction and Logo are printed on it.Suggestion No.4VIP Gifts:70Suggestion No.5VIP Gifts:nColoured glaze product:it resembles an ancient auspicious animal.Logo is printed on it.Team Structure:Thank you!
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