资源描述
0TextTextTextTextLEVEL SEPARATE 41PlanImplementSupportLINKS 32TextTextTextTextTextTextTextTextTextText2X2 CUBED32X2 TOWER4TextTextTextTextTextTextSIZES IN5TextTextTextTextTextTextTextTextTextTextJOINT6TextTextTextTextSPOTLIGHT7TextTextTextTextTextTextSTAIRCASE8StrategySkillsSystemsStaffShared valuesStructureStyle7S9New entrantSuppliersIndustrycompetitorsBuyersSubstitutesFORCES AT WORK105Ps MARKETINGPlacePriceProductPackagePositioning promotionProduct offering11TextTextWIRE CUBES12TextTextTextTextCUTOUT 3D13TextTextTextLINEAR A 3D14TextTextTextTextLINEAR B 3D15TextTextTextLINEAR C 3D16TextTextTextLINEAR D 3D17TextTextTextTextLINEAR E 3D18TextTextTextLINEAR G 3D19TextTextLINEAR I 3D20TextTextTextTextLINEAR J 3D21TextLINEAR N 3DTextTextText22TextTextTextLINEAR P 3D23LINEAR Q 3DTextText24TextTextLINEAR Q 3D25TextTextTextPROPELLER 3D26SPIRAL1 3D27SpiralBrakesTube in tubeSPIRAL2 3D28STARS 3D29RINGS 3D30PERSPECTIVE 3D31ARROW 3D32CUBES1 3D33CUBES2 3D34*FootnoteSource:CUBES3 3D35TextTextSCALE36TextTextSCALES37ARROWSTextTextTextTextTextTextText38LEVEL 1Text39LEVEL 2TextText40LEVEL 3TextTextText41LEVEL 4TextTextTextText42LEVEL 5TextTextTextTextText43LEVEL 6TextTextTextTextTextText44FLOW 2TextHeaderHeaderText45TextFLOW 2 TITLETextHeaderHeaderText46FLOW 3TextHeaderHeaderTextHeaderText47TextFLOW 3 TITLETextHeaderHeaderTextHeaderText48FLOW 4TextHeaderHeaderTextHeaderHeaderTextText49TextFLOW 4 TITLETextHeaderHeaderTextHeaderHeaderTextText50FLOW 5TextHeaderHeaderTextHeaderHeaderHeaderTextTextText51TextFLOW 5 TITLETextHeaderHeaderTextHeaderHeaderHeaderTextTextText52FLOW 6TextTextHeaderHeaderHeaderHeaderHeaderTextTextTextHeaderText53TextFLOW 6 TITLETextTextHeaderHeaderHeaderHeaderHeaderTextTextTextHeaderText54BLADESTextTextTextText55BOXTextTextTextText56BOXTextTextTextText57CYCLE 1TextTextText58CYCLE 2TextText59UPON 2TextText60CYCLE 3TextTextText61CYCLE 4TextTextTextText62CYCLE 5TextTextTextTextText63CYCLE 6TextTextTextTextTextText64CYCLE 7TextTextTextTextTextTextText65CYCLE 8TextTextTextTextTextTextTextText66TextINCOMINGTextTextTextTextText67RIBBONTextTextTextTextText68RINGTextTextTextTextText69CONTINUOUSTextTextTextTextTextTextTextText70CUTOUTTextTextTextText71LINEAR ATextTextText72LINEAR BTextTextTextText73LINEAR CTextTextText74LINEAR DTextTextText75LINEAR ETextTextTextText76LINEAR FTextTextText77LINEAR GTextTextText78LINEAR HTextTextTextText79LINEAR ITextText80LINEAR JTextTextTextText81LINEAR KTextTextTextTextTextText82LINEAR NTextTextTextText83LINEAR PTextTextText84LINEAR QTextText85PROPELLERTextTextText86STEP 5TextTextTextTextText87TextTextTextText2 ON 188TextTextTextTextTextTextAGAINST89TextTextTextTextTextAT WORK90New entrantSuppliersIndustry competitorsBuyersSubstitutesFORCES AT WORK91TextTextCOUPLED HORIZ92TextTextCOUPLED VERT93TextTextTextTextFOCUSED94TextTextTextPARALLEL95TextTextTextTextSPLIT96TextSURROUND97TextTextTWISTED98TextTextUP&AWAY99TextTextUP&DOWN100The way managerscollectively behave with respect to useof time,attention,and symbolic actions The people in the organization,consideredin terms of corporate demographics,not individual personalitiesThe organization chart and accompanying baggage that show who reports to whom and how tasks are both divided up and integrated Those ideas of what is right and desirable(in corporate and/or individual behavior)which are typical of the organization and common to most of its members The processes and procedures through which things get donefrom day to day A coherent setof actions aimedat gaining asustainableadvantage over competition Capabilitiespossessed bythe organizationas a whole asdistinct from theindividuals.Some companies perform extraordinaryfeats withordinary peopleStaffSystemsStyleSharedValuesStructureSkillsStrategy2S-5S101CustomerClientsDistributorsCompetitorsSuppliers3Cs TRIANGLE102SkillsSharedvaluesStrategyStaffStructureSystemsStyleA coherent set ofactions aimed at gaining a sustainable advantageover competition The organization chart andaccompanying baggage that showwho reports to whom and how tasks are both divided up and integrated The people in the organization,considered interms of corporatedemographics,notindividual personalities The way managers collectively behave with respect to use of time,attention and symbolic actions The processes and proceduresthrough which things get donefrom day-to-dayThose ideas of what is rightand desirable(in corporateand/or individual behavior)which are typical of theorganization and commonto most of its members Capabilitiespossessed bythe organizationas a whole asdistinct fromthe individuals.Some companiesperform extraordinaryfeats with ordinary people3S-4S103StyleStructureStaffStrategySystemsSkillsShared valuesThe way managers collectively behave with respect to use of time,attention and symbolic actionsCapabilities possessed by the organization as a whole as distinct from the individuals.Some companies perform extraordinary feats with ordinary peopleThose ideas of what is right and desirable(in corporate and/or individual behavior)which are typical of theorganization and commonto most of its membersThe processes and and procedures through which things get donefrom day-to-dayThe organization chart and accompanying baggage that showwho reports to whom and how tasks are both divided up and integratedThe people in theorganization,considered in terms of corporate demographics,notindividual personalitiesA coherent set of actions aimed at gaining a sustainable advantage over competition7S104Competitive positionLowMediumHighProduct/market attractivenessLowMediumHighBUSS PORTFOLIO105Change visionChief ExecutiveLeadership groupsDown the lineExternal constitutionCommitmentConvictionCourageCapabilityIndividual activityEnabling devicesCHANGE BOARD106 Delta P Vision andLeadershipOrganizationalInfrastructurePerformanceMeasurementPeopleDevelopmentCommunicationsProblem SolvingProcessClient managers(particularly middle management)haveskill to lead programimplementationChange in actual behaviorAction plans sufficient to achieve goalsAgreement on objectives by line managementManagement of high-involvement processImplementation ornear implementationof required structureand systemsFlow of 2-way communicationsPeoples understanding,belief and contribution to act on vision and action plansAccurate measurementof action and resultsClear accountabilitiesEarly winsVisible demonstrationof new vision andvalues by clientleadershipDELTA P107Natural owner Relative ability to extract value Low Medium Value-creation potential in business unit High Corporatecenter skillsBusiness unit linkagesTaxation/valuationdifferences Industry attractivenessCompetitive positionRestructuring/rationalization opportunities“One of the pack”Retain andgive toppriorityRetain andgive priorityRetain andmanage forcode orliquidate Probablydivest DivestDivest orliquidate MACS108Business StrategyManufacturing StrategyConfigurationSystemsResearchFocusLaborPolicyProductDesignMakevs.BuyOrganizationProcessDesignMANUFACTURING STRATEGY109Restructuring framework 1 5 4 3 2 PENTAGON110Benefit Price Competitivedisadvantage Competitiveadvantage PRICE BENEFIT111Appraise performanceand prospects Developstrategy Redesignpivotal jobs Design the skillbuilding process Assess changereadiness Top downaction programs Bottom up action programs 1 2 4 5 6 7 8 3 SMILE CHART112Real Perceived Clients relative ability to extract valueCorporate center skillsLinkages between business unitsFinancial ownership fitIndustry restructureInternal controllerShared resourcesTransfer of capabilityVertical integrationDifferences in tax positionExistence of non-cases objectivesInefficiencies in financial marketsDifference in valuation techniqueVALUE SOURCES1133.Create andpursue a uniqueadvantage 2.Resegment the market to create a niche4.Exploit uniqueadvantageindustrywide 1.Do more andbetter of thesameWhen tocompete STRAT GAMEBOARD114Stage 1 Stage 2 Stage 3 Stage 4 Value system Strategic manage-mentExternally orientated planningForecast based planningBudget planningMeet budget and schedulePredict the futureThink strategicallyCreate the futureSTRAT MANAGE115Selling margin ContributionSalesSelling rateSalesAvailable selling time EffectivenessContribution Available selling time Productivity ContributionTotal selling costsEfficiencyAvailable selling timeTotal selling costsUtilizationAvailable selling timeTotal sales time Support intensitySupport costsTotal selling costsSupport leverageTotal sales timeSupport costsTREE PRODUCTIVITY116MaximizeshareholdervalueGrowthroughculturalinitiativeRedeployassetsImprove corebusinessperformanceGrow throughacquisitionand/or mergerAdopt soundfinancingapproachVALUE CREATION117GANTT10HeaderText118GANTT15HeaderText#119TextTextTextTextLEFT TO RIGHT120TextTextTextTextTextProcess objectivesTextSub-objectivesSTUDY OBJECTIVE121TextTextTextTextTextTextTextTOP DOWN122TextTextSCALE123TextTextSCALES124TextTextTextTextTextTextTextTextTextText2X2 CUBED125TextTextTextTextTextTextTextTextTextTextTextText2X2 EXTENDED126TextTextTextTextTextText2X2 TOWER127TextTextTextTextTextTextTextTextTextText2X2128TextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextText3X3 EXTENDED129TextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextText3X3130TextTextPASS THROUGH131TextTextDIFFRACTION132TextTextTextFLOW DOWN133TextTextTextText4 BOX 3D134TextBOUNCE135TextTextCUBE WITH CIRCLES136TextTextSEASAW137PlanImplementSupportLINKS 3138TextTextWAY THRU139TextTextTextTextTextTextTextTextTextDECISIONS140TextTextTextLOOPS141ROLLERS142TextTextTextLEVEL 03143TextTextTextTextLEVEL 04144TextTextTextTextTextTextTextTextTextLEVEL 09145TextTextTextTextTextTextTextTextTextTextLEVEL 10146TextTextLEVEL INVERTED 02147TextTextTextLEVEL INVERTED 03148TextTextTextTextLEVEL INVERTED 04149TextTextTextTextTextTextTextTextTextLEVEL INVERTED 09150TextTextTextTextTextTextTextTextTextTextLEVEL INVERTED 10151TextText2 AROUND152TextTextTextTextText4 IN 1 SQUARE153TextTextTextText4 IN 1 TRI154TextTextTextTextTextTextSIZES IN155TextTextCROSS SECTION156TextTextTextTextTextTextTextHONEYCOMB157TextTextTextTextTextTextTextTextTextTextJOINT158TextTextTextPYRAMID159TextTextTextTextSPOTLIGHT160TextTextVENN 2161TextTextTextVENN 3162STICKERILLUSTRATIVECONFIDENTIALESTIMATEEXAMPLEFOR DISCUSSION ONLYFOR DISCUSSIONPRELIMINARYDRAFT163STICKER OTHERCONFIDENTIALDISCUSSION DRAFTDISGUISED CLIENT EXAMPLEPRELIMINARY DRAFTPRELIMINARY ESTIMATEDISCUSSION DRAFTDISGUISEDDRAFT FOR DISCUSSIONSAMPLEBACKUPHYPOTHESISSTRAW MANTO BE COMPLETEDPROPOSEDREVISEDROUGH ESTIMATECONCEPTUAL164LEGENDSLegendLegendLegend165McKINSEY LOGO166MOONSVery attractiveAverageVery unattractiveVery attractiveAverageVery unattractive167ARROWS168MISC169DISCLAIMERS CLIENTThis report is solely for the use of client personnel.No part of it may be circulated,quoted,or reproduced for distribution outside the client organization without prior written approval from McKinsey&Company.170DISCLAIMERS INTERNALThis report contains information that is confidential and proprietary to McKinsey&Company and is solely for the use of McKinsey&Company personnel.No part of it may be used,circulated,quoted,or reproduced for distribution outside McKinsey&Company.If you are not the intended recipient of this report,you are hereby notified that the use,circulation,quoting,or reproducing of this report is strictly prohibited and may be unlawful.171DISCLAIMERS PRESENTATIONThis report is solely for the use of client personnel.No part of it may be circulated,quoted,or reproduced for distribution outside the client organization without prior written approval from McKinsey&Company.This material was used by McKinsey&Company during an oral presentation;it is not a complete record of the discussion.172WORLD MAP
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