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Unit 7,Orders And Their Fulfillment,Meaning of “Order”,v. request sb. to supply or make goods, etc. n. the request to make or supply goods the goods ordered,Introduction,The buyers order is an offer to buy. The agreement is not legally binding until the supplier has accepted the offer. After that, both parties are legally bound to honor their agreement. be bound to do sth. 有法律责任，有义务做某事,When ordering, an order is needed. An order may be given by letters, fax, telegram message, etc. Nowadays, the Internet even allow ordering online. However, the buyers usually use printed order forms and the sellers use printed acknowledgements so as to avoid misunderstanding.,Accuracy and clarity are the essential quality of an order or an order-letter so that the buyer can get exactly what is being ordered.,An order should include the following items: an accurate and full description of goods required; statement of the delivery requirements; confirmation of the terms of payment agreed upon.,Upon receipt of an order, the seller should acknowledge it as soon as possible.,Sometimes the seller cant accept the buyers order. The letter rejecting the order must be written with the utmost care and with an eye to goodwill and future business. The seller may explain the reason, express regret of inability to be of help, and can recommend suitable substitutes or make a counteroffer.,Letter 1 Placing an Order,1. Instruct 向某人下命令或指示，指导 sb. to do sth. (about sth.),e.g. We have already instructed our bankers to open an L/C in your favor.,Letter 1 Placing an Order,2. with regard to =in regard to 关于某人或某事 e.g. With regard to the terms of payment, we prefer L/C at sight. 3. make up 制作，准备,1.tabulate 将某事物列成表格 2.apply for 申请 apply for the Import Licence Review: apply for an entry visa,Letter 2 A Tabulated Order,3. effect shipment = make shipment effect 使发生，产生，运行 4. initial order 初次订单 5. repeat order 重复订单,Letter 2 A Tabulated Order,Letter 3 Conclusion of Business,1. conclusion 达成 v. conclude to conclude a transaction 2. put through=conclude 完成，达成 to a business 做成交易 3. an L/C a letter of credit,Letter 5Acknowledgement of an Initial Order,1. acknowledge 告知已收到（某物） (receipt of) a letter acknowledgement 回单函，确认书 2. lead to 导致，造成的后果 pp107,1. substitute n. 代替，替换或代理的人或事物，代用品 v. 代替，替换 A(sb.sth.) for B(sb.sth.) 用A来代替B e.g. We must substitute a new chair for the broken one. for sb.sth. 替换 e.g. Honey can substitute for sugar in this recipe.,Letter 6 Supplier Sends a Substitute Article,2. identical 同一的，一模一样的 3. offset 抵消，补偿 sth. by sth.doing 4.consent 答应，同意,Letter 6 Supplier Sends a Substitute Article,Useful Expressions on Ordering,Useful Phrases,fresh order 新订单 initial (fresh) order 首次订单 outstanding order 未完成订单 repeat order 重复订单 to accept/book/close an order 接受订单 to carry out/execute/fill/fulfill an order 执行订单,to hold up an order 暂停执行订单 to cancel/withdraw an order 取消订单 to decline an order 谢绝订单 cannot commit oneself to new orders 无力承接新订单 be heavily loaded with orders 已承接过量订单,Useful Phrases,Sentence PatternonOrdering,1. Placing Orders,1)to place an order with sb. for sth. 给予某人订单 非常高兴收到贵方5月20日报价函，现向贵方订购下列商品。 We thank you for your quotation of May 20 and now place an order with you for the following items.,2)to place (enclose) a trial order （附寄）试订单 In reply to your letter of May 10 quoting us the prices of soy beans, we are pleased to place a trial order as mentioned in the enclosed sheet.,1. Placing Orders,3)to send (give) sb. ones order for sth. 向某人下订单 We are pleased to find that your material appear to be fine quality. As a trial, we are delighted to send you a small order for 2,500 dozen of your products.,1. Placing Orders,4)to confirm ones order确认订单 很高兴对今早拍发的电报订单确认如下。 We are glad to confirm our cable order dispatched this morning as follows.,1. Placing Orders,5)to order sth. at a price按价格订购 We have received your catalogue and price list, and now we order the following goods at the prices named. 我方向贵公司订购120套TS型意大利家具，每套320美元，CIF价上海交货。 We order 120 units of Italian furniture Model TS at $320 per unit CIF Shanghai.,1. Placing Orders,6)to place ones order elsewhere 谢谢贵方自行车报价，但遗憾的是，贵方价格对此市场来说过高，我们不得不向别处订购。 Thank you for your quotation for bicycle, but we regret that we have to place our order elsewhere as your prices are too high for this market.,1. Placing Orders,2. Reply to Orders,1)to accept ones order接受某人订单 关于贵方订购货物，我方决定按去年价格接受你方订单。 With reference to the goods you ordered, we have decided to accept your order at the same price as that of last year.,2. Reply to Orders,2) in stock (out of stock)有（无）存货 很高兴接到贵方订单，并确认所需的全部货物均以现货供应。 We are very pleased to receive your order and confirm that all the items required are in stock.,2. Reply to Orders,3)to be unable (not in a position) to accept ones order 无法接受某人订单 We regret that we are unable (are not in a position) to accept your order because the goods you ordered are momentarily out of stock.,2. Reply to Orders,4)to recommend sth. as a substitute 推荐某物作为代用品 Unfortunately, your order goods Model No. 84 are now out of stock, but we recommend No. 85as a substitute which is very close to your choice in quality though slightly higher in price.,2. Reply to Orders,5)to sign and return a copy of for ones file 签退一份供某人存档 We have pleasure in informing you that we have booked your order No.234. We are sending you our Sales Confirmation No.789 in duplicate, one copy of which please sign and return for our file.,3. 执行订单(Fulfillment of Orders),1)to execute (fulfill) an order执行订单 Please be assured that the order will be punctually fulfilled.,3. 执行订单(Fulfillment of Orders),2) to ensure the fulfillment of an order保证订单的执行 请及时开立有关信用证以保证订单的执行。 Please open the relevant L/C in time to ensure the fulfillment of the order.,3. 执行订单(Fulfillment of Orders),3) to cancel an order取消订单 Something unexpected has compelled us to ask you to cancel part of our order and to deliver only 1,000 cases black tea instead of 2,000 cases.,The End,
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