appendix(马来西亚网络游戏市场调研报告5)

APPEENDIICESSAppeendiix 11. DDesccripptioon oof ffourr faactoorsDesccripptivve SStattistticssNMiniimummMaxiimummMeannStd. DeeviaatioonDiveersiificcatiion of gamme cconttentt181354.388.5711Enteertaainmmentt off gaame conntennt181354.344.5988The perrforrmannce of gamme cconttentt181254.233.5955The acccultturaatioon oof ggamee coonteent181254.144.7211Gameeplaay oof ggamee coonteent181254.122.6388The creeatiive abiilitty oof ggamee coonteent181254.188.6166GC1812.3334.8334.22299.437708Valiid NN (llisttwisse)181Desccripptivve SStattistticssNMiniimummMaxiimummMeannStd. DeeviaatioonThe goaal oof MMOBAA gaame sett181354.322.6899The chaalleengiing of MOBBA ggamee181154.122.7099The opeerattionn off MOOBA gamme181254.033.6366The feeedbaack of MOBBA ggamee181354.133.5977The teaamwoork of MOBBA ggamee181254.100.7199The commmunnicaatinng ffuncctioon oof MMOBAA gaame181254.133.7000The traadinng ffuncctioon oof MMOBAA gaame181254.044.6822GI1812.5774.8664.12240.463373Valiid NN (llisttwisse)181Desccripptivve SStattistticssNMiniimummMaxiimummMeannStd. DeeviaatioonThe saffetyy off peersoonall innforrmattionn annd ccharractter in MOBBA ggamee181354.400.6133The traadinng ssafeety of MOBBA ggamee181254.200.6622The punnishhmennt rrulees oof MMOBAA gaame181254.000.6833The FAQQ off MOOBA gamme181253.733.7355GS1812.4004.8004.06619.578863Valiid NN (llisttwisse)181Desccripptivve SStattistticssNMiniimummMaxiimummMeannStd. DeeviaatioonThe abiilitty oof llearrninng kknowwleddge181253.755.7244The abiilitty oof pprobblemm-soolviing181253.833.6900The abiilitty oof ccommmuniicattionn181254.044.7333The proofitt off thhe MMOBAA gaame181254.322.7944The repputaatioon oof MMOBAA gaame181254.388.7833GA1812.2555.0004.08843.531178Valiid NN (llisttwisse)181Appeendiix 22. DDesccripptioon oof DDemoograaphiic aand behhaviior chaaraccterristticssgendderFreqquenncyPerccenttValiid PPerccenttCumuulattivee PeerceentValiidmalee14982.3382.3382.33femaale3217.7717.77100.0Totaal181100.0100.0ageccatFreqquenncyPerccenttValiid PPerccenttCumuulattivee PeerceentValiid13-1183016.6616.6616.6619-2258345.9945.9962.4426-3306535.9935.9998.3330 aand aboove31.71.7100.0Totaal181100.0100.0mariitall sttateeFreqquenncyPerccenttValiid PPerccenttCumuulattivee PeerceentValiidmarrriedd3720.4420.4420.44singgle14479.6679.66100.0Totaal181100.0100.0educcatiion levvelFreqquenncyPerccenttValiid PPerccenttCumuulattivee PeerceentValiidsecoondaary or lowwer2714.9914.9914.99dipllomaa6636.5536.5551.44degrree7742.5542.5593.99posttgraaduaate eduucattionn105.55.599.44PHD1.6.6100.0Totaal181100.0100.0occuupattionnFreqquenncyPerccenttValiid PPerccenttCumuulattivee PeerceentValiidstuddentt10960.2260.2260.22offiice worrkerr5228.7728.7789.00freeelannce105.55.594.55otheer105.55.5100.0Totaal181100.0100.0racee off reespoondeentssFreqquenncyPerccenttValiid PPerccenttCumuulattivee PeerceentValiidMalaay7642.0042.0042.00Malaay CChinnesee9954.7754.7796.77Malaay IIndiian42.22.298.99otheer21.11.1100.0Totaal181100.0100.0dispposaableepocckettmoeenyFreqquenncyPerccenttValiid PPerccenttCumuulattivee PeerceentValiidincoome grooup7239.8839.8839.88loweer tthann 2000 rrm10155.8855.8895.66200-5000 rmm84.44.4100.0Totaal181100.0100.0dispposaableeinccomeeFreqquenncyPerccenttValiid PPerccenttCumuulattivee PeerceentValiidno iincoome grooup10960.2260.2260.22loweer tthann 30000 rm2312.7712.7772.9930000-50000 rm4625.4425.4498.3350000-80000 rm31.71.7100.0Totaal181100.0100.0leveeldiispoosabbleFreqquenncyPerccenttValiid PPerccenttCumuulattivee PeerceentValiidno iincoome grooup10960.2260.2260.22incoome grooup7239.8839.88100.0Totaal181100.0100.0motiivattionn foor pplayyinggFreqquenncyPerccenttValiid PPerccenttCumuulattivee PeerceentValiidenjooy ffreee tiime12971.3371.3371.33reliievee sttresss179.49.480.77makee neew ffrieend3318.2218.2298.99get a ssensse oof aachiieveemennt1.6.699.44otheer1.6.6100.0Totaal181100.0100.0the timme sspenndinng oof rrespponddentts iin eeachh weeekFreqquenncyPerccenttValiid PPerccenttCumuulattivee PeerceentValiid15-220 hhourrs31.71.71.720-225 hhourrs4726.0026.0027.6625-330 hhourrs7642.0042.0069.6630 hhourrs oor aabovve5530.4430.44100.0Totaal181100.0100.0the freequeencyy off reespoondeentss pllay MOBBA ggameesFreqquenncyPerccenttValiid PPerccenttCumuulattivee PeerceentValiideachh daay7340.3340.3340.33everry ttow dayys6133.7733.7774.00everry tthreee ddayss4424.3324.3398.33everry ffourr daays31.71.7100.0Totaal181100.0100.0the connsummptiion levvel of ressponndenntsFreqquenncyPerccenttValiid PPerccenttCumuulattivee PeerceentValiidundeer 2200rrm13876.2276.2276.22200-5000rm3619.9919.9996.11500-10000rmm73.93.9100.0Totaal181100.0100.0wherre tthe ressponndennts oftten plaayFreqquenncyPerccenttValiid PPerccenttCumuulattivee PeerceentValiidhomee12468.5568.5568.55inteerneet ccafee5329.3329.3397.88offiice42.22.2100.0Totaal181100.0100.0the reaasonn foor rrespponddentts cconttinuue pplayy MOOBA gammeFreqquenncyPerccenttValiid PPerccenttCumuulattivee PeerceentValiidthe ballancce oof ggamee10457.5557.5557.55the opeerattionn inn pllayiing63.33.360.88updaate speeed of gamme31.71.762.44achiieveemennt iin ggamee42.22.264.66frieend in gamme2916.0016.0080.77perfformmancce oof ggamee158.38.389.00freee too pllay31.71.790.66highh quualiity serrvicces168.88.899.44otheer1.6.6100.0Totaal181100.0100.0Appeendiix 33. FFacttor anaalyssisKMO andd Baartllettts TesstKaisser-Meyyer-Olkkin Meaasurre oof SSampplinng AAdeqquaccy.9088Barttletttss Teest of SphheriicittyApprrox. Chhi-SSquaare17799.3885df231Sig.0000CommmunaalittiessInittiallExtrracttionnDiveersiificcatiion of gamme cconttentt1.0000.4944Enteertaainmmentt off gaame conntennt1.0000.4233The perrforrmannce of gamme cconttentt1.0000.4800The acccultturaatioon oof ggamee coonteent1.0000.5533Gameeplaay oof ggamee coonteent1.0000.4900The creeatiive abiilitty oof ggamee coonteent1.0000.5744The goaal oof MMOBAA gaame sett1.0000.5300The chaalleengiing of MOBBA ggamee1.0000.4599The opeerattionn off MOOBA gamme1.0000.4344The feeedbaack of MOBBA ggamee1.0000.4188The teaamwoork of MOBBA ggamee1.0000.5322The commmunnicaatinng ffuncctioon oof MMOBAA gaame1.0000.5366The traadinng ffuncctioon oof MMOBAA gaame1.0000.5155The saffetyy off peersoonall innforrmattionn annd ccharractter in MOBBA ggamee1.0000.6288The traadinng ssafeety of MOBBA ggamee1.0000.6555The punnishhmennt rrulees oof MMOBAA gaame1.0000.5766The FAQQ off MOOBA gamme1.0000.4544The abiilitty oof llearrninng kknowwleddge1.0000.6399The abiilitty oof pprobblemm-soolviing1.0000.6344The abiilitty oof ccommmuniicattionn1.0000.6477The proofitt off thhe MMOBAA gaame1.0000.8222The repputaatioon oof MMOBAA gaame1.0000.7644Extrracttionn Meethood: Priinciipall Coompoonennt AAnallysiis.Totaal VVariiancce EExpllainnedCompponeentInittiall EiigennvalluessExtrracttionn Suums of Squuareed LLoaddinggsRotaatioon SSumss off Sqquarred LoaadinngsTotaal% off VaariaanceeCumuulattivee %Totaal% off VaariaanceeCumuulattivee %Totaal% off VaariaanceeCumuulattivee %18.655239.332939.33298.655239.332939.33293.522516.002216.002221.37706.222645.55561.37706.222645.55563.344715.221431.223731.22285.588351.11391.22285.588351.11393.255714.880546.004241.00064.577455.77131.00064.577455.77132.12289.677155.77135.97554.433260.11456.94554.299564.44407.85553.888868.33288.74773.399571.77239.68113.099474.881710.67223.055677.887311.60992.766980.664212.57662.611883.226113.55442.511685.777714.49002.222588.000215.45552.077090.007216.43441.977392.004517.41661.899193.993618.37441.699895.663419.30551.388897.002120.28661.300298.332421.23441.066399.338622.1355.6144100.0000Extrracttionn Meethood: Priinciipall Coompoonennt AAnallysiis.Compponeent MattrixxaCompponeent1234The repputaatioon oof MMOBAA gaame.7311The punnishhmennt rrulees oof MMOBAA gaame.7122The saffetyy off peersoonall innforrmattionn annd ccharractter in MOBBA ggamee.7088The proofitt off thhe MMOBAA gaame.6977-.4445The abiilitty oof ccommmuniicattionn.6744The goaal oof MMOBAA gaame sett.6599The traadinng ssafeety of MOBBA ggamee.6433The abiilitty oof pprobblemm-soolviing.6399The acccultturaatioon oof ggamee coonteent.6388Gameeplaay oof ggamee coonteent.6311The commmunnicaatinng ffuncctioon oof MMOBAA gaame.6288The teaamwoork of MOBBA ggamee.6255The FAQQ off MOOBA gamme.6255The chaalleengiing of MOBBA ggamee.6088The traadinng ffuncctioon oof MMOBAA gaame.5922Enteertaainmmentt off gaame conntennt.5911Diveersiificcatiion of gamme cconttentt.5899The creeatiive abiilitty oof ggamee coonteent.5777The abiilitty oof llearrninng kknowwleddge.5744The opeerattionn off MOOBA gamme.5677The perrforrmannce of gamme cconttentt.5422The feeedbaack of MOBBA ggamee.4855Extrracttionn Meethood: Priinciipall Coompoonennt AAnallysiis.a. 44 coompoonennts exttracctedd.Rotaatedd Coompoonennt MMatrrixaaCompponeent1234The commmunnicaatinng ffuncctioon oof MMOBAA gaame.6655The traadinng ffuncctioon oof MMOBAA gaame.6522The goaal oof MMOBAA gaame sett.6099The chaalleengiing of MOBBA ggamee.5666The opeerattionn off MOOBA gamme.5388The teaamwoork of MOBBA ggamee.5100.4599The FAQQ off MOOBA gamme.4499The creeatiive abiilitty oof ggamee coonteent.7077The perrforrmannce of gamme cconttentt.6377Diveersiificcatiion of gamme cconttentt.6022The acccultturaatioon oof ggamee coonteent.5911Gameeplaay oof ggamee coonteent.5488Enteertaainmmentt off gaame conntennt.5166The saffetyy off peersoonall innforrmattionn annd ccharractter in MOBBA ggamee.4444.4855.4355The proofitt off thhe MMOBAA gaame.8455The repputaatioon oof MMOBAA gaame.7688The abiilitty oof ccommmuniicattionn.7177The traadinng ssafeety of MOBBA ggamee.4722.5055The punnishhmennt rrulees oof MMOBAA gaame.4400.4133.4600The abiilitty oof llearrninng kknowwleddge.6988The abiilitty oof pprobblemm-soolviing.6699The feeedbaack of MOBBA ggamee.4000Extrracttionn Meethood: Priinciipall Coompoonennt AAnallysiis. Rottatiion Metthodd: VVariimaxx wiith Kaiiserr Noormaalizzatiion.a. RRotaatioon cconvvergged in 9 iiterratiionss.Compponeent Traansfformmatiion MattrixxCompponeent12341.5677.5366.5155.35442.3999-.2221-.6337.62223.0011.7577-.5771-.31174-.7220.3011.0522.6233Extrracttionn Meethood: Priinciipall Coompoonennt AAnallysiis. Rottatiion Metthodd: VVariimaxx wiith Kaiiserr Noormaalizzatiion. Compponeent Scoore Coeeffiicieent MattrixxCompponeent1234Diveersiificcatiion of gamme cconttentt.0533.2677-.1226-.1113Enteertaainmmentt off gaame conntennt-.0339.2088-.0993.0766The perrforrmannce of gamme cconttentt-.0445.3155-.0663-.1336The acccultturaatioon oof ggamee coonteent-.2225.2566.0544.1044Gameeplaay oof ggamee coonteent-.1661.2211.0299.0877The creeatiive abiilitty oof ggamee coonteent-.1992.3744-.0996.0711The goaal oof MMOBAA gaame sett.2666-.1225.0266-.0660The chaalleengiing of MOBBA ggamee.2355-.0226-.1004.0144The opeerattionn off MOOBA gamme.2200-.0229-.1334.0722The feeedbaack of MOBBA ggamee.0277.1566-.2223.2044The teaamwoork of MOBBA ggamee.1555-.0443-.1223.1999The commmunnicaatinng ffuncctioon oof MMOBAA gaame.3322-.0990-.0550-.1118The traadinng ffuncctioon oof MMOBAA gaame.3233-.1338-.0776-.0004The saffetyy off peersoonall innforrmattionn annd ccharractter in MOBBA ggamee.1166.1144.0844-.2449The traadinng ssafeety of MOBBA ggamee.1855.0277.1588-.3557The punnishhmennt rrulees oof MMOBAA gaame.1044.0577.1066-.1775The FAQQ off MOOBA gamme.1222-.1227.0711.0999The abiilitty oof llearrninng kknowwleddge-.0449-.1444.0322.4377The abiilitty oof pprobblemm-soolviing-.1222-.0004.0000.4100The abiilitty oof ccommmuniicattionn-.1118-.0229.3233-.0117The proofitt off thhe MMOBAA gaame-.1337-.1441.4199.0511The repputaatioon oof MMOBAA gaame-.1112-.1115.3499.0855Extrracttionn Meethood: Priinciipall Coompoonennt AAnallysiis. Rottatiion Metthodd: VVariimaxx wiith Kaiiserr Noormaalizzatiion. Commponnentt Sccorees.Appeendiix 44. RReliiabiilittyGamee coonteent Relliabbiliity StaatissticcsCronnbacchss AllphaaCronnbacchss Allphaa Baasedd onn Sttanddarddizeed IItemmsN off Ittemss.7900.79116Itemm-Tootall SttatiistiicsScalle MMeann iff Ittem DelleteedScalle VVariiancce iif IItemm DeelettedCorrrectted Iteem-TTotaal CCorrrelaatioonSquaaredd Muultiiplee CoorreelattionnCronnbacchss Allphaa iff Ittem DelleteedDiveersiificcatiion of gamme cconttentt21.0005.1889.5211.3122.7644Enteertaainmmentt off gaame conntennt21.0045.1554.5000.2655.7688The perrforrmannce of gamme cconttentt21.1155.1776.4955.2811.7699Gameeplaay oof ggamee coonteent21.2264.8449.5744.3511.7511The acccultturaatioon oof ggamee coonteent21.2244.5441.5899.3744.7488The creeatiive abiilitty oof ggamee coonteent21.2204.9119.5755.3377.7511Scalle SStattistticssMeannVariiancceStd. DeeviaatioonN off Ittemss25.3386.87712.62216Gamee innterracttivee Reeliaabillityy SttatiistiicsCronnbacchss AllphaaCronnbacchss Allphaa Baasedd onn Sttanddarddizeed IItemmsN off Ittemss.8111.81007Itemm-Tootall SttatiistiicsScalle MMeann iff Ittem DelleteedScalle VVariiancce iif IItemm DeelettedCorrrectted Iteem-TTotaal CCorrrelaatioonSquaaredd Muultiiplee CoorreelattionnCronnbacchss Allphaa iff Ittem DelleteedThe goaal oof MMOBAA gaame sett24.5557.8338.5744.3888.7811The chaalleengiing of MOBBA ggamee24.7757.8777.5399.3022.7888The opeerattionn off MOOBA gamme24.8848.1446.5444.3055.7877The feeedbaack of MOBBA ggamee24.7748.5993.4511.2800.8022The teaamwoork of MOBBA ggamee24.7767.7115.5755.3533.7811The commmunnicaatinng ffuncctioon oof MMOBAA gaame24.7747.7882.5788.4122.7811The traadinng ffuncctioon oof MMOBAA gaame24.8827.8991.5677.3333.7833Scalle SStattistticssMeannVariiancceStd. DeeviaatioonN off Ittemss28.88710.55273.24447Gamee saafetty RReliiabiilitty SStattistticssCronnbacchss AllphaaCronnbacchss Allphaa Baasedd onn Sttanddarddizeed IItemmsN off Ittemss.7977.80224Itemm-Tootall SttatiistiicsScalle MMeann iff Ittem DelleteedScalle VVariiancce iif IItemm DeelettedCorrrectted Iteem-TTotaal CCorrrelaatioonSquaaredd Muultiiplee CoorreelattionnCronnbacchss Allphaa iff Ittem DelleteedThe saffetyy off peersoonall innforrmattionn annd ccharractter in MOBBA ggamee11.9932.8440.6344.4499.7377The traadinng ssafeety of MOBBA ggamee12.1142.6886.6455.4755.7288The punnishhmennt rrulees oof MMOBAA gaame12.3342.5558.6866.4733.7066The FAQQ off MOOBA gamme12.6602.7885.4899.2644.8111Scalle SStattistticssMeannVariiancceStd. DeeviaatioonN off Ittemss16.3344.52252.12274Gamee acchieevemmentt Reeliaabillityy SttatiistiicsCronnbacchss AllphaaCronnbacchss Allphaa Baasedd onn Sttanddarddizeed IItemmsN off Ittemss.8355.83335Itemm-Tootall SttatiistiicsScalle MMeann iff Ittem DelleteedScalle VVariiancce iif IItemm DeelettedCorrrectted Iteem-TTotaal CCorrrelaatioonSquaaredd Muultiiplee CoorreelattionnCronnbacchss Allphaa iff Ittem DelleteedThe abiilitty oof llearrninng kknowwleddge16.5566.0881.4955.3977.8388The abiilitty oof pprobblemm-soolviing16.4485.9773.5700.4555.8199The abiilitty oof ccommmuniicattionn16.2275.6221.6366.5055.8011The proofitt off thhe MMOBAA gaame15.9995.0889.7400.7499.7700The repputaatioon oof MMOBAA gaame15.9935.1229.7411.7111.7700Scalle SStattistticssMeannVariiancceStd. DeeviaatioonN off Ittemss20.3318.37702.89935Appeendiix 55.coompaare meaansGrouup SStattistticssgendderNMeannStd. DeeviaatioonStd. Errrorr MeeanGCmalee1494.22203.452232.037706femaale324.27750.360047.063372GImalee1494.12236.477741.039911femaale324.12259.400060.070082GSmalee1494.00054.593364.048863femaale324.32250.418814.073392GAmalee1494.12225.513384.042210femaale323.90063.584458.103334Indeepenndennt SSamppless TeestLeveenes TTestt foor EEquaalitty oof VVariianccest-teest forr Eqquallityy off MeeanssFSig.tdfSig. (22-taaileed)Meann DiiffeerennceStd. Errrorr Diiffeerennce95% Connfiddencce IInteervaal oof tthe DiffferrencceLoweerUppeerGCEquaal vvariiancces asssumeed2.8663.0922-.6442179.5222-.0554733.085530-.2223055.113359Equaal vvariiancces nott asssummed-.744254.2212.4611-.0554733.073371-.2002500.093304GIEquaal vvariiancces asssumeed2.7550.0999-.0226179.9800-.0002311.090060-.1881100.176647Equaal vvariiancces nott asssummed-.022951.7787.9777-.0002311.080090-.1664666.160004GSEquaal vvariiancces