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Product Teaching Plan In ClassPeriod 1:Listening 1 Watching 1Period 2:Listening 2 (Task 2)Speaking 1 Period 3:Listening 2 (Task 1)Watching 2Period 4:Speaking 2 Project After ClassUnit File+Supplementary Listening Knowledge:To build up the vocabulary about products To get a general idea about how to attend a fair.Skills：To learn about the typical stages involved in promoting a product:Register and prepare for a trade fair Introduce a product Demonstrate a product Compare products Present products and market analysis findings ListeningWatching Speaking Fun Time OUTLINE Further Listening Warming-upLook at a poster of Guangzhou International Beauty Expo 2011 and fill in the blanks with relevant information.Time:Place:Cooper-ator:9-11 March,2011(Spring 2011)19-21 September,2011(Autumn 2011)Pazhou Complex Area B,Guangzhou COSMOPROF Asia New Words&Expressions expo n.展览会 The World Expo attracts worldwide attention.世博会举世瞩目。registration n.注册；登记 The registration of students for an examination has been over.学生的考试登记已经结束了。booth n.摊位；小间 Would you please watch over my booth?请您照料一下我的摊位好吗?download v.下载 download documents 下载文件 stamp v.盖章 They didnt stamp my passport.他们没有在我的护照上盖章。contact v./n.联系；接触 I finally made contact with her in Paris.我终于在巴黎同她取得了联系。print out（计算机）打印出 You may use an online printer to print out the data.你可以使用联机打印机把数据打印出来。Extensive ListeningAlice calls the Guangzhou International Exhibition Center.Listen to the call and decide whether the following statements are true or false.Then write down the key words to support your answers.1.Alice calls the Exhibition Center to reserve a ticket.True False 2.Alice fails to make a reservation with the receptionist.True False ScriptId like to book a booth.Ill reserve the booth for you for one week.Intensive ListeningListen to the call again and tick ()the correct answer to each question.1.What kind of booth does Alice want?A.A large one.B.A small one.C.A central one.2.How much does the booth cost?A.50,000 yuan a square meter.B.15,000 yuan a square meter.C.9,000 yuan a square meter.3.Which of the following will Alice NOT do?A.Send an electronic form to the Exhibition Center.B.Download the application form from the Exhibition Centers website.C.Print out and stamp the application form.Script Language SummaryRead aloud the following questions used when registering for a trade fair.1.What kind of booth would you like to book?2.Can I reserve a space in the center?3.How large is the booth?4.What is the charge for the booth?5.How do I get the registration form?6.Do I need to print the form out?Warming-upSuppose you are going to promote your products at a trade fair.What preparations will you make?Add as many as you can to the following list.1.Printing product handouts2._3._4._Decorating the boothTransporting the display items and samplesPreparing some gifs for visitorsNew Words&Expressionsevent n.事件；项目 This article discussed the events that led to her suicide.这篇文章讨论了导致她自杀的一系列事件。handout n.印刷品；讲义 I read the handout carefully.我仔细看了这份讲义。cosmetics n.(pl.)化妆品 Lipstick and hair conditioner are cosmetics.口红和护发素都是化妆品。decrease v.减少；减小；降低 His interest in this subject gradually decreases.他对这门学科的兴趣逐渐减退。Extensive ListeningListen to a conversation between Alice and Bill and decide whether the following statements are true or false.Then write down the key words to support your answers.1.Preparations for the Expo concern Bill a lot.True False2.Bill is satisfied with Alices work.True FalseScriptHow is the preparation for the Expo going?Well done.Intensive ListeningListen to the conversation again and answer the following questions.1.How many handouts are printed?Two thousand copies are printed.2.When will the decoration be completed?The decoration will be completed by August 4th/one week before the opening of the Expo.3.When will the display items and samples arrive?The display items and samples will arrive by August 5th.4.What outcome does Bill want from the Expo?Bill wants to attract more customers and business partners.Script Language SummaryReview the following questions concerning preparations for a trade fair.1.How is the preparation for the Expo going?2.Have you printed the product handouts?3.How about the decoration of our booth?4.What about the transport of the display items and samples?Warming-upHave you ever used the following cosmetics?Write their Chinese names on the blanks.Face Cleanser _Moisturizer _Shaving Cream _Makeup _洗面奶洗面奶/乳乳保湿霜保湿霜剃须膏剃须膏化妆品化妆品New Words&Expressions specific a.详细而精确的；特定的 There is a specific tool for each job.各工种配备特定的工具。cleanser n.清洁剂 She scoured the saucepan with cleanser.她用清洁剂把锅擦亮。sensitive a.敏感的；易受伤害的 Race relations is a sensitive issue.种族关系是敏感的问题。vitamin n.维生素，维他命 Oranges are rich in vitamin C.橙子含有丰富的维生素C。moisturizer n.润肤露；保湿霜 I use(a)moisturizer every night.我每晚都用保湿霜。lasting a.持久的 First impressions are most lasting.谚最初的印象最深刻。New Words&Expressionsmoisture n.水分；湿度 The plants drink in moisture from the atmosphere.植物从大气中吸取水分。cream n.面霜；奶油 She ladled cream over her pudding.她在布丁上浇了一勺奶油。feature n.特征；特色 Such decoration was a typical feature of the baroque period.这种装饰是巴罗克时期的典型特征。soften v.（使）柔和；（使）软化 The butter will soften out of the fridge.黄油从冰箱中取出会变软。pamphlet n.小册子 The pamphlet is in great demand.这种小册子销量很大。to be honest 老实说，说实在的 To be honest,I dont think we have a chance of winning.说实话，我认为我们没有获胜的可能。Extensive WatchingWatch a video clip between Alice and David at the Expo,and decide whether the following statements are true or false.Then write down the key words to support your answers.1.Alice tries to persuade David to buy her products.True False 2.David must be a very fashionable man.True FalseScriptAlice is introducing products to David.To be honest,I dont often use cosmetics.Intensive WatchingWatch the video clip again and complete the following table.ProductsFeaturesFace CleanserFor men with _skin;High in _;Clean the skin gently without _.MoisturizerProvide long-lasting moisture to make your skin _.Shaving CreamSoften the beard for _.sensitive Vitamin Emaking it drysmooth and healthy a closer shaveScript Language SummaryRead aloud the following sentences for describing cosmetics.1.Its a face cleanser for men with sensitive skin.2.Its high in Vitamin E.3.It can clean the skin gently without making it dry.4.It provides long-lasting moisture to make your skin smooth and healthy.5.It is full of natural ingredients.6.It can soften the beard for a closer shave.Warming-upWork in groups.Think of any personal care product and demonstrate how to use it.Can your group members guess what product you are using?New Words&Expressions demonstration n.演示；示范 Let me give you a demonstration of how the camera works.我来给你演示相机怎样工作。potential a.潜在的；可能的 The book is arguably a potential best seller.该书或可成为一部畅销书。makeup n.化妆品；组成 I cannot tell whos who when the women are wearing their makeup.女士们化了妆，我就分辨不出谁是谁了。effectively ad.有效地 The public should be educated in how to use energy more effectively.公众应接受如何更合理地利用能源的教育。retailer n.零售商（店）The retailer accepted the shipment on consignment.零售商接受了运来的寄售物品。procedure n.步骤；程序；手续 The law warrants this procedure.这一程序是法律批准的。New Words&Expressions squeeze v.挤压；压榨 squeeze the juice out of a lemon 榨柠檬汁amount n.金额；数量 Can you really afford this amount?你真付得起这个总数吗？fingertip n.指尖 He has the annoying habit of drumming the table with his fingertip.他有用手指尖敲击桌子的恼人习惯。inner a.内部的，里面的；内心的，心灵的 I was allowed once into his inner sanctum.我有一次获准进入他的内室。pat v.轻拍，轻打 The mother patted the little girl to make her go to sleep.母亲拍小女孩入睡。New Words&Expressions absorb v.吸收；吸引 的注意 Plants absorb carbon dioxide.植物吸收二氧化碳。detailed a.详细的 Columbus kept a careful and detailed chronicle of his voyages.哥伦布按顺序仔细而详尽地记载了他的各次航程。be aware of 知道，意识到 John has been aware of having done something wrong.约翰已意识到自己做错了事情。be familiar with 熟悉，通晓 I am not very familiar with botanical names.我不太熟悉植物学方面的名称。result in 导致，结果是 Excessive dosage of this drug can result in injury to the liver.这种药使用过量会损害肝脏。Extensive WatchingAlice is demonstrating how to use eye cream to Tony.Watch the video clip and arrange the following steps in the correct order.1.Roll the eye cream under the eye from inner corner to outer corner,one or two times.2.Squeeze a small amount onto your fingertip.3.Gently pat the area for about 30 seconds.4.Wash your face with water or a cleanser.Script Intensive WatchingWatch the video clip again and answer the following questions.1.What functions does the eye cream have?It can effectively reduce the appearance of _ and _.2.Why is usage of the eye cream important to Tony?The retailers must _ the procedure for use.3.Why shouldnt you drag the skin while rolling the eye cream under the eye?It may result in _.dark circlesfine linesbe familiar withformation of linesScript4.Why should you pat the eye area?To allow the eye to _ completely and help _ the facial muscles.5.What will Alice and Tony probably do tomorrow morning?Have _.absorb the creamrelaxa detailed talkScript Language SummaryRead aloud the following instructions on how to use a cosmetic.1.Wash your face with water or a cleanser.2.Clean the skin before using any cosmetics.3.Squeeze a small amount onto your fingertip.4.Pat the area for about 30 seconds.Work in pairs.Suppose you need to call your teacher to make an appointment for your paper.Make some preparations by asking questions that cover each of the following items.Ask your partner to role-play the teacher and answer your questions.Purpose(paper content,format,etc.)Time(available for you and your teacher)Place(classroom or teachers office)Speaking SampleA:Hello,may I speak to Mr.Peter Li,please?B:Peter speaking.A:This is Joe.Im calling to talk about my term paper.B:Have you decided on the topic of your paper?A:Not yet.Ive found that its very hard for me to narrow down the topic.I wonder if you could give me any suggestions?B:Id love to.But my timetable is full this week.A:How about next week?B:Let me check Well,I will be free Wednesday morning next week.A:OK.Where will we meet then?B:Come to the office,please.Its on the third floor of the administration building.The room number is 306.A:OK.Mr.Li,could you also tell me about the format for the paper next week?Im a little confused about it.B:No problem.Speaking Work in pairs.Suppose one of your roommates is an overseas student studying at your college.On the eve of an important listening examination,you kindly remind him/her of the things not to forget according to the following list.Things to Bring for Your Exam Photo ID A 2B Pencil A Pen An Eraser An FM Radio with EarphoneSpeaking SampleA:Michael,are you ready for the listening exam next Monday morning?B:I think so.But Im not clear about the things I should bring for the exam.A:The most important things you should bring are your ID Card and Student Card.You will not be allowed to take the exam without either of them.B:Do I need to take a pencil?A:Yes.The multiple choice section will be scored by a machine and all the answers must be written on the answer sheet with a pencil.B:Then we need an eraser,too?A:Yes,we do.We cant just cross of the original answers before we make new ones.If you do that,the answer sheet cannot be read by the machine.B:Do we need a pen?A:Yes,we also need a pen to do the subjective exercises and write our name and student number on the answer sheet.B:Thank you very much,Jim.You are always helpful.Speaking SampleA:Youre welcome.By the way,dont forget to take an FM radio with earphone.B:Oh,my god.I almost forgot that.I will buy one this weekend.A:You can buy one at our school or you may borrow one from somebody.B:OK.Speaking Work in groups.Choose one of the following products(or any product you have at hand)and introduce it to your group members.They may ask questions about the product.Refer to the following list of items if necessary.Size Material Weight Color Shape Price Function Speaking SampleA:Hi,Jane,your handbag is so cute!B:Thank you,Linda.I bought it on the way home yesterday.A:Its very fashionable.It must be every expensive.B:Not at all.It only cost me 99 yuan.A:Really?What is it made of?B:Its made of a new and environment-friendly material.It can be easily recycled when Ive finished with it.A:Is it durable then?B:The shop assistant said it is and they offer a six-month warranty.A:It looks quite big.Is it heavy?B:No,its light and the total weight is only about 300 gram.Speaking Work in groups.Describe the procedure for one of the following tasks.Choose representatives to give a demonstration to the whole class.How to use a facial maskHow to replace a cell phone batteryHow to transfer photos from a camera to a computerSpeaking Sample Hello,ladies and gentlemen,Id like to tell you how to use a facial mask.There are generally five steps.Step 1 Cleanse your face Before you apply the mask,the skin should be cleaned and free of all traces of makeup or oils.Step 2 Apply the mask Use your fingers to spread the mask evenly over your skin.Avoid eye area and lips.Tie your hair up before applying it.Step 3 Make no facial expressions Once your mask is applied,dont make any facial expressions.Lie on the bed and close your eyesget comfortable and relax.Step 4 Peel of the mask Gently peel of the mask,starting at the forehead and moving down.Step 5 Wash your face Wash your face with lukewarm water using a mild cleanser.Never rub your skin.Finally,apply moisturizer or hydrating cream.Speaking Warming-upTick()the items that are important to an effective product presentation and explain why.1.Target the right customers2.Have samples of your product3.Use visual aids4.Use lots of text on your PowerPoint slides5.Make your presentation creative6.Keep it short and memorableNew Words&Expressions extend v.延续；延长 Can you extend your visit a few days longer?你能多停留几天吗？age v.（使）变老 Hes aged a lot recently.他最近很见老。visible a.看得见的；可见的；显而易见的 The hills were barely visible through the mist.山隐没在薄雾中难以看清。clinical a.临床的 clinical medicine 临床医学New Words&Expressions tone n.色调；音调 That violin has a beautiful tone.那把小提琴的音色很美。reduction n.减少，降低 the reduction of tax 税金的减少pore n.毛孔；小孔 Sweat exudes through the pores.汗从毛孔中渗出。carry out 实施；进行 They swore an oath to carry out their duties faithfully.他们发誓要忠实履行自己的职责。Extensive ListeningListen to a speech by Alice and decide whether the following statements are true or false.Then write down the key words to support your answers.1.Alice is presenting her companys latest product.True False 2.Alice uses statistics to support the claims of the product.True FalseScriptIts my great honor to present you our latest product.97%,90%,93%,etc.III Intensive ListeningListen to the speech again and fill in the blanks with the results of the clinical tests.ImprovementPercentageTime UsedFine LinesSkin TonePore Size9790931 week4 weeks8 weeksScript Language SummaryComplete the following table by adding prefixes“non-,anti-,pre-”to the words in the left column to form new words.visiblenon-visibleaginganti-aging damagepre-damage tankmaturesmokerschoolantitanknon-smokerpre-schoolpremature Warming-upWhile making a market analysis,you may need data presented in various forms.Match each form with its corresponding name.Line ChartTable ChartPie ChartBar ChartTable ChartPie ChartBar ChartLine ChartNew Words&Expressions analysis n.分析；解析 His analysis of the problem showed great perception.他对该问题的分析显示出敏锐的洞察力。confident a.自信的 Your encouragement made me more confident of my future.你的鼓励使我对我的未来更加有信心。survey n.问卷 v.调查 This survey is the work of a real professional.这份调查是真正内行人做的。conduct v.进行；实施 She was appointed to conduct the advertising campaign.她被委派主持宣传活动。New Words&Expressions respondent n.（社会调查）应答者；（问卷调查）答卷人 In a recent opinion poll,a majority of respondents were against nuclear weapons.在最近的一次民意调查中，许多受访者反对核武器。rate n.速度；比率 v.划分等级；评价 They drove at a steady rate.他们以平稳的速度开车。goldmine n.金矿；宝库 The new product became a goldmine for the company.该项新产品成了该公司的聚宝盆。Extensive Listening Listen to the results of Alices market analysis and tick()the correct answer to each question.1.What is Alices attitude toward the future of mens cosmetics?A.Positive.B.Negative.C.Neutral.2.Who is Alice most probably speaking to?A.Clients.B.Customers.C.Colleagues.Script Intensive ListeningListen to the speech again and answer the following questions.1.Whats the audiences outlook on the future of mens cosmetics according to Alice?They are not confident.2.How many respondents have never used any cosmetics according to the survey?Eight of 100 respondents have never used any cosmetics according to the survey.3.Why are more and more men using cosmetics?More and more men are using cosmetics to help them present a better image.4.How fast will the male cosmetics market in China increase in the future?It will increase over 10 percent each year.Script Language SummaryRead aloud the following sentences,paying special attention to the expressions which indicate number or amount.1.two thirds of the respondents use facial cleansers every day.2.one quarter regularly use moisturizers.3.eight of 100 respondents said they had never tried any cosmetics.4.will increase over 10 percent each year.Warming-upChoose either of the following two pairs of products and decide which brand you prefer after a comparison.New Words&Expressions highlight v.强调；使突出 A TV program highlighted the problems of the unemployed.电视节目着重反映失业问题的。innovative a.创新的；革新的 I worked in a very innovative company.我在一家非常富有创新精神的公司工作。guarantee v.保证；担保 I guarantee that youll enjoy yourself.我包你玩得痛快。classic a.经典的；古雅的 His interest in classic music has revived recently.他近来对古典音乐的兴趣又浓厚起来。compare with 比较；对照 Compared with those who are suffering,we are better off.跟那些受苦的人相比，我们过得很好了。Extensive WatchingWatch a video clip between Bill and Tony and tick()the correct answer to each question.1.How does Bill highlight the advantages of his products?A.By boasting about his products.B.By criticizing others products.C.By comparing his products with others.2.Which aspect of the products does Bill NOT talk about?A.Quality.B.Price.C.Delivery.Script Intensive WatchingWatch the video clip again and tick()the information mentioned.Quality A world-class research center Excellent experts Wonderful equipment Advertising TV Radio Newspapers Magazines Packaging Fancy Simple Classic Script Language SummaryReview the following sentences concerning comparison.1.Im here today to know more about your products2.you will be more confident about our products after you know more about them3.What are the advantages of your products compared with your competitors?4.Your prices must be much higher than your competitors Warming-upWhat do the following abbreviations stand for?Discuss with your partner and fill in the blanks with proper words.QC Quality ControlIQC IPQC OQC FQC Incoming Quality ControlIn-process Quality ControlOutgoing Quality ControlFinal Quality ControlNew Words&Expressions measure n.措施；办法 What further measures can we take to avoid terrorism?我们能进一步采取怎样的措施来避免恐怖主义呢？incoming a.正到达的；正进入的 incoming passengers 来到的旅客process n.工序；过程 Producing a dictionary is a slow process.编字典是一个缓慢的过程。allergy n.过敏症 She has an allergy to household dust.她对房间里的灰尘过敏。recall v.召回；回想起；唤起 I can recall the mens features.我回忆得起这个人的容貌。New Words&Expressionsindicate v.指示；象征；显示Research indicates that men find it easier to give up smoking than women.研究表明，男人比女人更容易戒烟。IQC(Incoming Quality Control)进料质量检验stand for 代表；为 的缩写形式I condemn fascism and all it stands for.我谴责法西斯主义及其代表的一切。IPQC(In-Process Quality Control)生产过程检验what if 如果 将会怎么样What if he comes back now?如果他现在回来怎么办？Extensive WatchingWatch another video clip between Bill and Tony and decide whether the following statements are true or false.Then write down the key words to support your answers.1.Bills company has a system to control product quality.True False 2.Tony doesnt have confidence in the safety of Bills products.True FalseScriptWe have a quality control system,not just single measures.What if a customer has allergy after using your product?Intensive WatchingWatch the video clip again and tick()the correct answer to each question.1.What does IQC ch
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